{"id":38921,"date":"2020-02-12T09:05:13","date_gmt":"2020-02-12T09:05:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/heineken-changement-au-sommet-apres-15-ans\/"},"modified":"2020-02-12T09:05:13","modified_gmt":"2020-02-12T09:05:13","slug":"heineken-changement-au-sommet-apres-15-ans","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/heineken-changement-au-sommet-apres-15-ans\/","title":{"rendered":"Heineken : changement au sommet apr\u00e8s 15 ans"},"content":{"rendered":"<p>Apr\u00e8s quinze ans <strong>Heineken<\/strong> change de CEO : notre compatriote Jean-Fran\u00e7ois van Boxmeer passe le flambeau au N\u00e9erlandais Dolf van den Brink. Selon le Belge, le temps est venu de laisser la place \u00e0 la nouvelle g\u00e9n\u00e9ration.<\/p>\n<p><!--break--><\/p>\n<h2>\nChiffre d\u2019affaires et volume doubl\u00e9s<\/h2>\n<p>Jean-Fran\u00e7ois van Boxmeer renonce \u00e0 sa fonction de CEO de Heineken, r\u00f4le qu\u2019il a exerc\u00e9 durant quinze ans. Le Malinois de 58 ans a d\u2019ailleurs pass\u00e9 toute sa carri\u00e8re au sein de l\u2019entreprise n\u00e9erlandaise : en tant que jeune \u00e9conomiste dipl\u00f4m\u00e9 en 1984 jusqu\u2019\u00e0 maintenant, il y a gravi tous les \u00e9chelons jusqu\u2019au sommet.<\/p>\n<p>\nSous sa direction <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-belge-qui-fait-%E2%80%98doubler%E2%80%99-le-ca-de-heineken-restera-ceo-4-ans-de-plus\" target=\"_blank\" rel=\"noopener\">le chiffre d\u2019affaires de Heineken a doubl\u00e9<\/a>, passant de 11 milliards d\u2019euros en 2005 \u00e0 plus de 22 milliards d\u2019euros en 2018, soit un volume de 234 millions d\u2019hectolitres. Le brasseur n\u00e9erlandais est ainsi devenu num\u00e9ro deux mondial, derri\u00e8re le belge AB InBev.<\/p>\n<p>\nCette croissance est en partie attribuable <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/heineken-et-bavaria-cherchent-leur-bonheur-hors-europe\" target=\"_blank\" rel=\"noopener\">aux investissements sur le march\u00e9 asiatique <\/a>: en 2012 Van Boxmeer s\u2019est charg\u00e9 de la reprise du groupe brassicole Asia Pacific Breweries, connu pour sa bi\u00e8re Tiger. En guise de r\u00e9compense Van Boxmeer b\u00e9n\u00e9ficiera \u00e0 partir du 1er juin d\u2019un si\u00e8ge au sein du conseil d\u2019administration du groupe n\u00e9erlandais, en tant que membre non-ex\u00e9cutif.<\/p>\n<h2>\nLe bon moment<\/h2>\n<p>Selon Van Boxmeer, \u00ab le moment est venu \u00bb de passer le flambeau \u00e0 la nouvelle g\u00e9n\u00e9ration. Le N\u00e9erlandais Dolf Van den Brink (46 ans), actif depuis 22 ans chez Heineken, lui succ\u00e9dera.<\/p>\n<p>\nActuellement Van den Brink dirige les activit\u00e9s asiatiques. Lui aussi a d\u00e9but\u00e9 comme stagiaire chez Heineken (en 1988), avant de se hisser \u00e0 la fonction de directeur commercial des activit\u00e9s congolaises (division o\u00f9 Van Boxmeer a \u00e9galement gagn\u00e9 ses galons). Il a ensuite \u00e9t\u00e9 nomm\u00e9 directeur g\u00e9n\u00e9ral de Heineken USA (2009) et Mexique (2015), avant d\u2019int\u00e9grer la branche asiatique il y a deux ans.<\/p>\n<p>\nApr\u00e8s approbation de l\u2019assembl\u00e9e g\u00e9n\u00e9rale des actionnaires, Dolf Van den Brink fera partie du conseil d\u2019administration \u00e0 partir du 23 avril. Jusqu\u2019au 1er juin son pr\u00e9d\u00e9cesseur Van Boxmeer le pr\u00e9parera \u00e0 son r\u00f4le de CEO.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s quinze ans Heineken change de CEO : notre compatriote Jean-Fran\u00e7ois van Boxmeer passe le flambeau au N\u00e9erlandais Dolf van den Brink. Selon le Belge, le temps est venu de laisser la place \u00e0 la nouvelle g\u00e9n\u00e9ration. Chiffre d\u2019affaires et volume doubl\u00e9s Jean-Fran\u00e7ois van Boxmeer renonce \u00e0 sa fonction de CEO de Heineken, r\u00f4le qu\u2019il [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-38921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Heineken : changement au sommet apr\u00e8s 15 ans - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s quinze ans Heineken change de CEO : notre compatriote Jean-Fran\u00e7ois van Boxmeer passe le flambeau au N\u00e9erlandais Dolf van den Brink. 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