{"id":3894,"date":"2013-09-09T12:05:12","date_gmt":"2013-09-09T12:05:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/media-markt-double-ses-ventes-de-smartphones\/"},"modified":"2013-09-09T12:05:12","modified_gmt":"2013-09-09T12:05:12","slug":"media-markt-double-ses-ventes-de-smartphones","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/media-markt-double-ses-ventes-de-smartphones\/","title":{"rendered":"Media Markt double ses ventes de smartphones"},"content":{"rendered":"<h2>Un nouveau smartphone pour la rentr\u00e9e des classes<\/h2>\n<p>Media Markt attribue cette hausse des ventes de smartphones aux jeunes qui veulent d\u00e9marrer l\u2019ann\u00e9e scolaire en achetant leur premier ou un nouveau smartphone. \u00ab Le march\u00e9 change continuellement et les jeunes principalement s\u2019int\u00e9ressent aux derni\u00e8res innovations et aux tous nouveaux mod\u00e8les \u00bb, explique le product manager IT de l\u2019enseigne.<\/p>\n<h2>\n<br \/>Des tablettes, m\u00eame pour les tout-petits<\/h2>\n<p>Les ventes de tablettes elles aussi connaissent une croissance explosive avec une progression de 64% par rapport \u00e0 l\u2019an dernier. En t\u00eate des ventes les versions 2-en-1, qui ressemblent davantage \u00e0 un laptop et permettent d\u2019acc\u00e9der\u00a0 \u00e0 des programmes tels que MS Word.<\/p>\n<p>Par ailleurs les \u00e9coles adoptant les tablettes pour leurs cours se multiplient. A noter \u00e9galement que les parents n\u2019h\u00e9sitent pas \u00e0 acheter une tablette pour leurs bambins, ce support\u00a0 \u00e9tant plus maniable qu\u2019un PC. Dans le segment des tablettes, les syst\u00e8mes d\u2019exploitation Apple et Android dominent.<\/p>\n<p>Toutefois la progression des tablettes se fait au d\u00e9triment des laptops, dont les ventes ont recul\u00e9 de 24%. Dans cette cat\u00e9gorie, Windows est le principal syst\u00e8me d\u2019exploitation.<\/p>\n<h2>\n<br \/>Les appareils mobiles continuent leur progression<\/h2>\n<p>Selon les estimations, l\u2019ann\u00e9e derni\u00e8re 1,97 millions de smartphones ont \u00e9t\u00e9 vendus en Belgique :\u00a0 on peut donc consid\u00e9rer que fin 2012 42% de la population belge disposait d\u2019un smartphone, contre 35% un an auparavant. Par ailleurs en 2012 la moiti\u00e9 de tous les t\u00e9l\u00e9phones vendus \u00e9taient des smartphones.<\/p>\n<p>C\u00f4t\u00e9 tablettes on compte 980.000 unit\u00e9s vendues en 2012, soit trois fois plus\u00a0 qu\u2019en 2011. Et cette ann\u00e9e les chiffres devraient largement d\u00e9passer ceux enregistr\u00e9s en 2012.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un nouveau smartphone pour la rentr\u00e9e des classes Media Markt attribue cette hausse des ventes de smartphones aux jeunes qui veulent d\u00e9marrer l\u2019ann\u00e9e scolaire en achetant leur premier ou un nouveau smartphone. \u00ab Le march\u00e9 change continuellement et les jeunes principalement s\u2019int\u00e9ressent aux derni\u00e8res innovations et aux tous nouveaux mod\u00e8les \u00bb, explique le product manager [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-3894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media Markt double ses ventes de smartphones - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/media-markt-double-ses-ventes-de-smartphones\/\" \/>\n<meta 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