{"id":38941,"date":"2020-02-12T14:03:01","date_gmt":"2020-02-12T14:03:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/sainsburys-devoile-son-nouveau-concept-urbain-go\/"},"modified":"2020-02-12T14:03:01","modified_gmt":"2020-02-12T14:03:01","slug":"sainsburys-devoile-son-nouveau-concept-urbain-go","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/sainsburys-devoile-son-nouveau-concept-urbain-go\/","title":{"rendered":"Sainsbury\u2019s d\u00e9voile son nouveau concept urbain \u2018On the Go\u2019"},"content":{"rendered":"<p>L\u2019enseigne de grande distribution britannique <strong>Sainsbury\u2019s <\/strong>lance un nouveau concept de magasin urbain, avec l\u2019ouverture d\u2019un premier point de vente \u00e0 Londres. Neuf autres magasins ont d\u00e9j\u00e0 \u00e9t\u00e9 confirm\u00e9s.<\/p>\n<p><!--break--><\/p>\n<h2>\nOne-stop-shop pour les employ\u00e9s de bureau<\/h2>\n<p>Sainsbury\u2019s compte plus de 130 magasins locaux dans des zones urbaines tr\u00e8s fr\u00e9quent\u00e9es, qui pourraient \u00eatre convertis en\u00a0 points de vente \u2018On the Go\u2019, explique la cha\u00eene de supermarch\u00e9s britannique dans un communiqu\u00e9 de presse. Le nouveau concept \u2018On the Go\u2019 est une formule de proximit\u00e9 sp\u00e9cialement con\u00e7ue <a href=\"https:\/\/www.about.sainsburys.co.uk\/news\/latest-news\/2020\/12-02-2020-sainsburys-unveils-new-on-the-go-city-convenience-stores\" target=\"_blank\" rel=\"noopener\">pour r\u00e9pondre aux besoins locaux des grandes villes<\/a>.<\/p>\n<p>\nLe premier magasin de ce type est situ\u00e9 pr\u00e8s de la station de m\u00e9tro Mansion House (au c\u0153ur du quartier tr\u00e8s on\u00e9reux de la Cit\u00e9 de Londres) et vise avant tout les employ\u00e9s de bureau travaillant dans les alentours. Le nouveau supermarch\u00e9 combine un assortiment de repas pr\u00e9par\u00e9s frais \u2013 pouvant \u00eatre consomm\u00e9s sur place \u2013 avec une offre d\u2019un one-stop-shop comprenant des\u00a0denr\u00e9es alimentaires et des produits\u00a0de base. Les clients y trouveront \u00e9galement un point de retrait du webshop Argos et pourront y scanner et payer leurs achats par voie mobile \u00e0 l\u2019aide de l\u2019app SmartShop.<\/p>\n<p>\nSur une surface de 200 m\u00b2 ce magasin propose une offre adapt\u00e9e au quartier : pr\u00e8s de 90% des produits ont \u00e9t\u00e9 s\u00e9lectionn\u00e9s sp\u00e9cifiquement pour r\u00e9pondre aux besoins de la client\u00e8le locale. Outre un assortiment plus large d\u2019aliments frais et de fleurs, le magasin propose \u00e9galement des marques premium, telles que Tony&rsquo;s Chocolonely et Leon Grocery.<\/p>\n<p>\u00a0<\/p>\n<h2>Croissance d\u2019un quart du\u00a0march\u00e9 \u2018food to go\u2019<\/h2>\n<p>Un espace de restauration a \u00e9galement \u00e9t\u00e9 pr\u00e9vu. Pour la premi\u00e8re fois des tables ont \u00e9t\u00e9 install\u00e9es \u00e0 l\u2019avant du magasin permettant aux clients de d\u00e9guster les produits fra\u00eechement pr\u00e9par\u00e9s provenant du four \u00e0 pizzas, de la boulangerie ou du stand \u00e0 sushis. Des comptoirs dont l\u2019offre change trois fois par jours proposent des plats pr\u00eats \u00e0 consommer pour le petit-d\u00e9jeuner, le lunch ou l\u2019<em>afternoon tea<\/em>.<\/p>\n<p>\nDans les prochains mois neuf autres magasins pilotes de ce type ouvriront leurs portes \u00e0 Edinbourg, Bristol, Glasgow et Londres. Et Sainsbury\u2019s ne compte pas en rester l\u00e0. Sachant que d\u2019ici 2024 le march\u00e9 \u2018food to go\u2019 britannique devrait\u00a0 g\u00e9n\u00e9rer 25 milliards d\u2019euros, soit une hausse de 26% par rapport \u00e0 2019, la cha\u00eene nourrit donc de hautes ambitions : \u00ab Nous sommes convaincus que cette formule renforcera notre position de leader dans le domaine de la commodit\u00e9 \u00bb, souligne le directeur commercial Graham Biggart.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019enseigne de grande distribution britannique Sainsbury\u2019s lance un nouveau concept de magasin urbain, avec l\u2019ouverture d\u2019un premier point de vente \u00e0 Londres. Neuf autres magasins ont d\u00e9j\u00e0 \u00e9t\u00e9 confirm\u00e9s. One-stop-shop pour les employ\u00e9s de bureau Sainsbury\u2019s compte plus de 130 magasins locaux dans des zones urbaines tr\u00e8s fr\u00e9quent\u00e9es, qui pourraient \u00eatre convertis en\u00a0 points de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-38941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sainsbury\u2019s d\u00e9voile son nouveau concept urbain \u2018On the Go\u2019 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L\u2019enseigne de grande distribution britannique Sainsbury\u2019s lance un nouveau concept de magasin urbain, avec l\u2019ouverture d\u2019un premier point de vente \u00e0 Londres. 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