{"id":38949,"date":"2020-02-12T18:33:31","date_gmt":"2020-02-12T18:33:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/hema-debarque-en-amerique\/"},"modified":"2020-02-12T18:33:31","modified_gmt":"2020-02-12T18:33:31","slug":"hema-debarque-en-amerique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/hema-debarque-en-amerique\/","title":{"rendered":"Hema d\u00e9barque en Am\u00e9rique"},"content":{"rendered":"<p><strong>Hema<\/strong> s\u2019en va conqu\u00e9rir l\u2019Am\u00e9rique : au courant de cette ann\u00e9e la cha\u00eene n\u00e9erlandaise ouvrira ses dix premiers magasins au Mexique, pays qui, selon le retailer, pourrait accueillir 200 magasins.<\/p>\n<p><!--break--><\/p>\n<h2>\nHema goes America<\/h2>\n<p>Vu son ambition\u00a0de devenir une marque mondiale, Hema s\u2019aventure sur un nouveau continent : avant la fin de l\u2019ann\u00e9e l\u2019enseigne veut ouvrir dix magasins au Mexique, avec l\u2019aide de ses nouveaux partenaires franchis\u00e9s Ensue\u00f1o Group et Modatelas Group. Gr\u00e2ce \u00e0 cette collaboration, la cha\u00eene dit pouvoir ouvrir de nombreux magasins en peu de temps et ce moyennant un niveau d\u2019investissement attrayant.<\/p>\n<p>\nL\u2019enseigne installera ses premiers magasins dans le ville de Mexico, pour ensuite s\u2019\u00e9tendre vers d\u2019autres r\u00e9gions. Le Mexique, pays d\u2019Am\u00e9rique centrale, est int\u00e9ressant de par sa position strat\u00e9gique entre l\u2019Am\u00e9rique du Nord et du Sud, estime Hema. La cha\u00eene parle d\u00e9j\u00e0 d\u2019une possible expansion vers d\u2019autres pays. Actuellement Hema est actif dans onze pays.<\/p>\n<p>\nLa classe moyenne grandissante au Mexique constitue \u00e9galement un atout pour Hema : le pays compte plus de 120 millions d\u2019habitants et la population comprend essentiellement des familles. \u00ab Avec nos produits Hema typiques nous pensons pouvoir r\u00e9pondre aux besoins quotidiens des m\u00e9nages et des consommateurs mexicains. En outre nous percevons d\u2019\u00e9normes possibilit\u00e9s au Mexique vu l\u2019envergure du pays et sa position strat\u00e9gique entre l\u2019Am\u00e9rique du Nord et du Sud \u00bb, commente le CEO Tjeerd Jegen.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hema s\u2019en va conqu\u00e9rir l\u2019Am\u00e9rique : au courant de cette ann\u00e9e la cha\u00eene n\u00e9erlandaise ouvrira ses dix premiers magasins au Mexique, pays qui, selon le retailer, pourrait accueillir 200 magasins. Hema goes America Vu son ambition\u00a0de devenir une marque mondiale, Hema s\u2019aventure sur un nouveau continent : avant la fin de l\u2019ann\u00e9e l\u2019enseigne veut ouvrir [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-38949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hema d\u00e9barque en Am\u00e9rique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Hema s\u2019en va conqu\u00e9rir l\u2019Am\u00e9rique : 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