{"id":38985,"date":"2020-02-14T07:54:34","date_gmt":"2020-02-14T07:54:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/kelloggs-se-lance-dans-la-commercialisation-de-saucisses-vegetariennes\/"},"modified":"2020-02-14T07:54:34","modified_gmt":"2020-02-14T07:54:34","slug":"kelloggs-se-lance-dans-la-commercialisation-de-saucisses-vegetariennes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/kelloggs-se-lance-dans-la-commercialisation-de-saucisses-vegetariennes\/","title":{"rendered":"Kellogg&#039;s se lance dans les saucisses v\u00e9g\u00e9tariennes"},"content":{"rendered":"<p><span style=\"background-color:white\">Le march\u00e9 des substituts de viande est de plus en plus encombr\u00e9 : toutes les multinationales alimentaires qui se respectent tentent de cr\u00e9er leur propre \u00ab\u00a0viande sans viande\u00a0\u00bb. \u00a0Et <strong>Kellogg\u2019s<\/strong> ne fait pas exception : cet \u00e9t\u00e9, le producteur de c\u00e9r\u00e9ales commercialisera deux types de saucisses v\u00e9g\u00e9tariennes sous la marque\u00a0<strong>Incogmeato<\/strong>.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Nouveau march\u00e9<\/span><\/h2>\n<p><span style=\"background-color:white\">En septembre dernier, l\u2019entreprise Kellogg&rsquo;s a lanc\u00e9 Incogmeato comme sous-marque de la marque v\u00e9g\u00e9tarienne\u00a0<strong>Morningstar Farms<\/strong> et a annonc\u00e9 qu&rsquo;elle proposerait des alternatives sans viande aux hamburgers et au poulet. L&rsquo;entreprise compl\u00e8te maintenant cette gamme avec une version v\u00e9g\u00e9tarienne des saucisses italiennes et des saucisses Bratwurst. Les nouveaux produits seront mis en rayon \u00e0 partir du mois de juin.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0\u00ab Puisque cette cat\u00e9gorie est encore relativement nouvelle, nous avons\u00a0<a href=\"https:\/\/finance.yahoo.com\/news\/kellogg-apos-competes-impossible-foods-114818913.html\" target=\"_blank\" rel=\"noopener\">une formidable opportunit\u00e9 de surprendre les consommateurs<\/a>\u00a0avec une gamme de produits qui r\u00e9pondent \u00e0 leurs envies de flexitarisme \u00bb, selon les propos de Sara Young, directrice g\u00e9n\u00e9rale de Morningstar Farms, repris sur Yahoo.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">En janvier, Impossible Foods, l&rsquo;un des pionniers en mati\u00e8re de burgers v\u00e9g\u00e9taux avec Beyond Meat, a annonc\u00e9 la cr\u00e9ation de sa version v\u00e9g\u00e9tarienne de la viande au porc. Beyond Meat, pour sa part, propose d\u00e9j\u00e0 des alternatives v\u00e9g\u00e9tariennes aux saucisses Bratwurst et aux saucisses italiennes. La viande de porc est la plus consomm\u00e9e dans le monde mais, aux \u00c9tats-Unis, elle n\u2019est que troisi\u00e8me, derri\u00e8re la viande de poulet et la viande de b\u0153uf.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le march\u00e9 des substituts de viande est de plus en plus encombr\u00e9 : toutes les multinationales alimentaires qui se respectent tentent de cr\u00e9er leur propre \u00ab\u00a0viande sans viande\u00a0\u00bb. \u00a0Et Kellogg\u2019s ne fait pas exception : cet \u00e9t\u00e9, le producteur de c\u00e9r\u00e9ales commercialisera deux types de saucisses v\u00e9g\u00e9tariennes sous la marque\u00a0Incogmeato. \u00a0 Nouveau march\u00e9 En septembre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-38985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kellogg&#039;s se lance dans les saucisses v\u00e9g\u00e9tariennes - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Cet \u00e9t\u00e9, le producteur de c\u00e9r\u00e9ales Kellogg\u2019s commercialisera deux types de saucisses v\u00e9g\u00e9tariennes sous la marque\u00a0Incogmeato.\" \/>\n<meta name=\"robots\" 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