{"id":39052,"date":"2020-02-18T13:21:58","date_gmt":"2020-02-18T13:21:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/qui-est-dirk-bron-le-repreneur-de-blokker-belgique\/"},"modified":"2020-02-18T13:21:58","modified_gmt":"2020-02-18T13:21:58","slug":"qui-est-dirk-bron-le-repreneur-de-blokker-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/qui-est-dirk-bron-le-repreneur-de-blokker-belgique\/","title":{"rendered":"Qui est Dirk Bron, le repreneur de Blokker Belgique ?"},"content":{"rendered":"<p>L\u2019homme qui vient de reprendre les magasins belges et luxembourgeois de <strong>Blokker<\/strong> n\u2019en est pas \u00e0 son coup d\u2019essai. En 2006 il \u00e9tait d\u00e9j\u00e0 intervenu comme sauveur de quinze magasins de l\u2019enseigne Superconfex, un plan qui, h\u00e9las, a \u00e9chou\u00e9. Manifestement l\u2019entrepreneur a une pr\u00e9dilection pour le terme \u2018Mega\u2019 \u2026<\/p>\n<p><!--break--><\/p>\n<h2>\nDe Mega Sport \u00e0 Mega World<\/h2>\n<p>En Belgique <strong>Dutch Retail Groep<\/strong>, bas\u00e9 \u00e0 Waddinxveen en Hollande-M\u00e9ridionale, est un illustre inconnu. Les recherches sur le nom de marque \u2018Mega World\u2019 sont tout aussi infructueuses. Par contre le nom du propri\u00e9taire et entrepreneur Dirk Bron n\u2019est pas totalement inconnu dans l\u2019univers du retail : l\u2019homme a fond\u00e9 <strong>Aktiesport<\/strong>, la cha\u00eene de magasins de sport qui entre-temps, tout comme <strong>Perry<\/strong>, fait partie du groupe britannique <strong>JD Sports Fashion<\/strong>.<\/p>\n<p>\nPar le pass\u00e9 l\u2019entrepreneur est d\u00e9j\u00e0 intervenu en Belgique : en 2006 par exemple il a rachet\u00e9 quinze magasins belges de l\u2019enseigne Superconfex au propri\u00e9taire de l\u2019\u00e9poque BR Bedding (qui lui-m\u00eame avait rachet\u00e9 les magasins au groupe <strong>Macintosh<\/strong>).\u00a0Bron avait\u00a0l&rsquo;intention de transformer ces magasins en m\u00e9ga formule discount, o\u00f9 les marques de sport et de mode seraient vendues \u00e0 prix cass\u00e9s. Les noms alors \u00e9voqu\u00e9s pour cette nouvelle cha\u00eene \u00e9taient \u2018Megaretail\u2019 et \u2018Mega Sport\u2019. L\u2019ambitieux projet s\u2019est toutefois sold\u00e9 par un \u00e9chec. Ce fut \u00e9galement le cas pour\u00a0une autre initiative qui remonte \u00e0 2008 : \u00e0 l\u2019\u00e9poque Bron voulait cr\u00e9er une cha\u00eene\u00a0 de magasins outdoor de grand format sous le nom Megaworld. Un premier magasin de 10.000 m\u00b2 a ouvert \u00e0 Lelystad, mais\u00a0l&rsquo;histoire n\u2019a pas eu de suite.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019homme qui vient de reprendre les magasins belges et luxembourgeois de Blokker n\u2019en est pas \u00e0 son coup d\u2019essai. En 2006 il \u00e9tait d\u00e9j\u00e0 intervenu comme sauveur de quinze magasins de l\u2019enseigne Superconfex, un plan qui, h\u00e9las, a \u00e9chou\u00e9. Manifestement l\u2019entrepreneur a une pr\u00e9dilection pour le terme \u2018Mega\u2019 \u2026 De Mega Sport \u00e0 Mega World [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-39052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qui est Dirk Bron, le repreneur de Blokker Belgique ? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L\u2019homme qui vient de reprendre les magasins belges et luxembourgeois de Blokker n\u2019en est pas \u00e0 son coup d\u2019essai. 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