{"id":39064,"date":"2020-02-19T09:42:39","date_gmt":"2020-02-19T09:42:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/amazon-lance-une-chaine-de-supermarches-tres-conventionnelle-2\/"},"modified":"2020-02-19T09:42:39","modified_gmt":"2020-02-19T09:42:39","slug":"amazon-lance-une-chaine-de-supermarches-tres-conventionnelle-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/amazon-lance-une-chaine-de-supermarches-tres-conventionnelle-2\/","title":{"rendered":"Amazon lance une cha\u00eene de supermarch\u00e9s \u00ab tr\u00e8s conventionnelle \u00bb"},"content":{"rendered":"

Amazon<\/strong> lance une nouvelle cha\u00eene de supermarch\u00e9s physiques. Pr\u00e8s de Los Angeles le g\u00e9ant du e-commerce pr\u00e9pare un concept de supermarch\u00e9 \u00e9tonnamment traditionnel, qui vraisemblablement s\u2019appellera Amazon Fresh.<\/p>\n

<\/p>\n

\nAmazon Fresh en version physique<\/h2>\n

Ce premier supermarch\u00e9 physique <\/a>occupera une surface de 3.000 m\u00b2. Son concept se positionnera davantage dans le milieu de gamme <\/a>que la cha\u00eene haute de gamme Whole Foods<\/strong>, rachet\u00e9e par Amazon en 2017. Le retailer souhaite \u00e9galement y proposer son offre de marques de grande diffusion, comme Coca-cola et Tide.<\/p>\n

\nCe qui frappe avant tout, c\u2019est l\u2019aspect \u00e9tonnamment traditionnel du magasin, indique l\u2019agence de presse Bloomberg, qui a pu aller jeter un coup d\u2019\u0153il dans le b\u00e2timent en construction<\/a>. L\u2019am\u00e9nagement est similaire \u00e0 un simple supermarch\u00e9 : les rayons, les comptoirs pour viande et crustac\u00e9s, une cuisine-traiteur appel\u00e9e \u2018Fresh Kitchen\u2019 avec des potages et des repas pr\u00e9par\u00e9s. Il y aura m\u00eame de simples caisses.<\/p>\n

\nAu niveau technologique le magasin aura recours aux \u00e9tiquettes de prix digitales d\u00e9j\u00e0 utilis\u00e9es par Amazon dans ses autres magasins physiques, comme Amazon Go, Amazon Books et Amazon 4-Star. Ce syst\u00e8me permet d\u2019adapter imm\u00e9diatement les prix et l\u2019offre. Mais la principale innovation se situe \u00e0 l\u2019entr\u00e9e du magasin o\u00f9 une vaste zone d\u2019enl\u00e8vements et de retours a \u00e9t\u00e9 am\u00e9nag\u00e9e, avec un espace de stockage pour les colis. Visiblement le supermarch\u00e9 fera \u00e9galement office de point de livraison et de retrait.<\/p>\n

\nD\u00e9j\u00e0 une douzaine d\u2019emplacements en vue ?<\/h2>\n

Avec ce nouveau concept Amazon semble vouloir combiner les courses online et offline : Bloomberg suppose que les courses pourront \u00e9galement \u00eatre livr\u00e9es \u00e0 domicile depuis le magasin et que les clients pourront commander des produits en vrac en magasin, tout en choisissant leurs produits frais sur place.<\/p>\n

\nLe retailer aurait d\u00e9j\u00e0 une douzaine d\u2019emplacements en vue, une information qui toutefois n\u2019a pas \u00e9t\u00e9 confirm\u00e9e par l\u2019entreprise. En tout cas Amazon a d\u00e9j\u00e0 repris le contrat de bail de deux anciens supermarch\u00e9s situ\u00e9s aux alentours de Los Angeles. En outre le g\u00e9ant de Seattle transforme actuellement un ancien magasin Babies \u201cR\u201d U<\/strong>s en point de vente Amazon, espace pour lequel l\u2019entreprise avait d\u00e9j\u00e0 introduit une demande de licence pour la vente de spiritueux<\/a>. Cette d\u00e9marche cadrerait donc dans le projet d\u2019y ouvrir un supermarch\u00e9.<\/p>\n

\nAmazon n\u2019a donn\u00e9 aucun d\u00e9tail concernant l\u2019organisation logistique de cette nouvelle formule : le retailer aura-t-il recours aux centres de distribution de Whole Foods ? Mais comment fera-t-il pour les nouveaux assortiments et lignes de produits ?<\/p>\n

\nLa livraison de courses commence \u00e0 percer<\/h2>\n

Manifestement Amazon semble d\u00e9termin\u00e9 \u00e0 percer dans le retail alimentaire, dernier bastion o\u00f9 l\u2019e-tailer n\u2019a pas encore su s\u2019imposer<\/a>. Dans plus de 2.000 villes am\u00e9ricaines les courses sont livr\u00e9es \u00e0 domicile end\u00e9ans les deux heures, souvent \u00e0 partir de magasins Whole Foods dans les alentours. Les supermarch\u00e9s de la cha\u00eene s\u2019adaptent d\u2019ailleurs de plus en plus \u00e0 la fonction du commerce en ligne. Ainsi r\u00e9cemment le bar caf\u00e9 \u00e0 l\u2019entr\u00e9e du magasin de\u00a0Philadelphie a fait place \u00e0 des casiers et des comptoirs de retrait d\u2019Amazon.<\/a><\/p>\n

\nLes livraisons de courses commencent \u00e0 percer, estime le CFO Brian Olsavsky : durant le dernier trimestre de 2019 Amazon a vu doubler ses ventes en ligne de produits alimentaires <\/a>par rapport \u00e0 l\u2019ann\u00e9e auparavant. En guise de coup de pouce, le service de livraison Amazon Fresh sera d\u00e9sormais gratuit pour les membres Prime, alors qu\u2019auparavant ce service co\u00fbtait pr\u00e8s de 15 dollars par mois.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon lance une nouvelle cha\u00eene de supermarch\u00e9s physiques. Pr\u00e8s de Los Angeles le g\u00e9ant du e-commerce pr\u00e9pare un concept de supermarch\u00e9 \u00e9tonnamment traditionnel, qui vraisemblablement s\u2019appellera Amazon Fresh. Amazon Fresh en version physique Ce premier supermarch\u00e9 physique occupera une surface de 3.000 m\u00b2. Son concept se positionnera davantage dans le milieu de gamme que la […]<\/p>\n","protected":false},"author":1,"featured_media":39061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-39064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nAmazon lance une cha\u00eene de supermarch\u00e9s \u00ab tr\u00e8s conventionnelle \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon lance une nouvelle cha\u00eene de supermarch\u00e9s physiques. 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