{"id":39068,"date":"2020-02-19T10:33:40","date_gmt":"2020-02-19T10:33:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/ikea-payer-grace-a-son-temps-de-trajet-2\/"},"modified":"2020-02-19T10:33:40","modified_gmt":"2020-02-19T10:33:40","slug":"ikea-payer-grace-a-son-temps-de-trajet-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-payer-grace-a-son-temps-de-trajet-2\/","title":{"rendered":"Ikea : payer gr\u00e2ce \u00e0 son temps de trajet"},"content":{"rendered":"<p>Une r\u00e9duction parce que vous venez de loin\u2009? Voici le coup publicitaire lanc\u00e9 par <strong>Ikea<\/strong> \u00e0 Duba\u00ef\u00a0: pour r\u00e9compenser les consommateurs qui prennent le temps de se rendre dans un magasin d\u2019ameublement en dehors de la ville, ils peuvent d\u00e9sormais payer gr\u00e2ce \u00e0 leur temps de trajet.<\/p>\n<p>\u00a0<\/p>\n<p><!--break--><\/p>\n<h2>R\u00e9compenser les clients pour le temps qu\u2019ils ont pris<\/h2>\n<p>Plus votre trajet pour vous rendre chez Ikea est long, au moins cher vos achats vous reviendront. C\u2019est ce que promet la derni\u00e8re campagne d\u2019Ikea \u00e0 Duba\u00ef, o\u00f9 la cha\u00eene scandinave de mobilier vient d\u2019ouvrir un nouveau magasin qu\u2019elle a voulu mettre en valeur de fa\u00e7on particuli\u00e8re. Avec le slogan accrocheur \u00ab\u2009Achetez avec votre temps\u2009\u00bb, le d\u00e9taillant veut encourager les consommateurs \u00e0 se rendre davantage dans ses magasins d\u2019ameublement.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00c0 la caisse, les clients qui montrent leur itin\u00e9raire sur Google Maps peuvent payer avec leur temps de trajet\u00a0: en plus des prix normaux affich\u00e9s dans les magasins, chaque produit se voit attribuer un \u00ab\u2009prix en temps\u2009\u00bb calcul\u00e9 sur la base des revenus moyens \u00e0 Duba\u00ef. Les clients peuvent \u00e9galement \u00ab\u2009\u00e9pargner\u2009\u00bb leurs temps de trajet pour effectuer un achat plus important dans le futur.<\/p>\n<p>\u00a0<\/p>\n<p>\u00ab\u2009Pour cette campagne, nous avons r\u00e9alis\u00e9 deux choses\u00a0: le temps est pr\u00e9cieux \u00e0 notre \u00e9poque et de nombreux clients fid\u00e8les d\u2019Ikea consacrent une grande partie du leur \u00e0 se rendre dans nos magasins, dont certains ne sont pas situ\u00e9s en centre-ville\u2009\u00bb, explique un porte-parole de la cha\u00eene au magazine Forbes. \u00ab\u2009Nous pensons qu\u2019il est <a href=\"https:\/\/www.forbes.com\/sites\/simonchandler\/2020\/02\/17\/ikea-becomes-first-retailer-to-let-customers-pay-using-time\/amp\/\" target=\"_blank\" rel=\"noopener\">juste de r\u00e9compenser les efforts de nos clients<\/a> en les remboursant pour le temps qu\u2019ils ont pass\u00e9 sur la route en rejoignant nos magasins. C\u2019est notre fa\u00e7on d\u2019aider la communaut\u00e9 de Duba\u00ef \u00e0 tirer le meilleur parti de chaque minute.\u2009\u00bb<\/p>\n<p>\u00a0<\/p>\n<h2>Encourager les villes vertes ou la circulation routi\u00e8re\u2009?<\/h2>\n<p>Le \u00ab\u2009Distance base pricing\u2009\u00bb (prix bas\u00e9 sur la distance) est un concept bien connu en marketing. Cependant, dans un contexte actuel o\u00f9 Ikea investit aussi beaucoup dans la <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-d%C3%A9co\/ikea-va-ouvrir-un-magasin-arbor%C3%A9-%C3%A0-vienne\" target=\"_blank\" rel=\"noopener\">r\u00e9duction de l\u2019empreinte \u00e9cologique et dans les magasins urbains <\/a>pour s\u2019attaquer aux probl\u00e8mes de mobilit\u00e9, la campagne est particuli\u00e8rement \u00e9tonnante.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>De plus, en r\u00e9compensant les consommateurs pour leur \u00ab\u2009perte de temps\u2009\u00bb, la cha\u00eene contribue justement \u00e0 cette derni\u00e8re. Enfin, le fait que les clients doivent s\u2019inscrire et montrer leur trajet avec Google Maps est \u00e9galement controvers\u00e9 en ces temps de discussions sur la confidentialit\u00e9 des donn\u00e9es.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une r\u00e9duction parce que vous venez de loin\u2009? Voici le coup publicitaire lanc\u00e9 par Ikea \u00e0 Duba\u00ef\u00a0: pour r\u00e9compenser les consommateurs qui prennent le temps de se rendre dans un magasin d\u2019ameublement en dehors de la ville, ils peuvent d\u00e9sormais payer gr\u00e2ce \u00e0 leur temps de trajet. \u00a0 R\u00e9compenser les clients pour le temps qu\u2019ils [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[43],"company":[],"topic":[],"region":[],"class_list":["post-39068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","extra-plus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea : payer gr\u00e2ce \u00e0 son temps de trajet - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Korting omdat je van ver moet komen? 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