{"id":39177,"date":"2020-02-25T07:57:55","date_gmt":"2020-02-25T07:57:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/coolblue-augmente-ses-prix-et-tempere-son-marketing-par-crainte-du-coronavirus\/"},"modified":"2020-02-25T07:57:55","modified_gmt":"2020-02-25T07:57:55","slug":"coolblue-augmente-ses-prix-et-tempere-son-marketing-par-crainte-du-coronavirus","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/coolblue-augmente-ses-prix-et-tempere-son-marketing-par-crainte-du-coronavirus\/","title":{"rendered":"Coolblue augmente ses prix et temp\u00e8re son marketing, par crainte du coronavirus ?"},"content":{"rendered":"<p>Craignant des probl\u00e8mes d\u2019approvisionnement dans les mois \u00e0 venir suite \u00e0 la crise du coronavirus, la plateforme de commerce en ligne <strong>Coolblue<\/strong> a fortement r\u00e9duit ses actions marketing et a augment\u00e9 ses prix. De quoi freiner temporairement les ventes. Mais est-ce la vraie raison ?<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Inopin\u00e9ment<\/h2>\n<p>Fin de la semaine derni\u00e8re Coolblue, le num\u00e9ro deux du e-commerce aux Pays-Bas, a inopin\u00e9ment cess\u00e9 toute forme de publicit\u00e9, notamment le marketing d\u2019affiliation et les annonces Adwords. En outre bon nombre de prix ont augment\u00e9. Ces mesures ont pour objectif de temp\u00e9rer les ventes momentan\u00e9ment et d\u2019\u00e9viter ainsi les ruptures de stocks, car des probl\u00e8mes d\u2019approvisionnement risquent de survenir suite \u00e0 la crise du coronavirus.<\/p>\n<p>\nHier un mail interne de Coolbue, adress\u00e9 \u00e0 ses partenaires affili\u00e9s, a fuit\u00e9 : l\u2019e-tailer y annonce avoir d\u00e9cid\u00e9 de r\u00e9duire la publicit\u00e9 au minimum et d\u2019adapter les prix. Le webshop esp\u00e8re ainsi compl\u00e9ter les r\u00e9serves et \u00e9viter d\u2019\u00e9ventuelles ruptures de stock, rapporte Business AM.<\/p>\n<p>\nCes derniers jours l\u2019action de Coolbue a suscit\u00e9 une grande agitation et de nombreuses sp\u00e9culations, car au d\u00e9part l\u2019e-commer\u00e7ant n\u2019a donn\u00e9 aucune explication. De plus, ce lundi le service de presse de l\u2019entreprise a refus\u00e9 de r\u00e9pondre aux questions des journalistes, ce qui n\u2019a pas manqu\u00e9 d\u2019aggraver les choses et d\u2019alimenter les rumeurs les plus folles.<\/p>\n<p>\u00a0<\/p>\n<p>Selon e-commercenews, Coolblue n\u2019a pas donn\u00e9 d\u2019explications suffisantes et doit d\u2019urgence clarifier la situation. Le site d\u2019information sugg\u00e8re que l\u2019e-tailer serait victime d\u2019un piratage ou d\u2019un ran\u00e7ongiciel. Plus encore : au si\u00e8ge social de Coolblue le drapeau est en berne, officiellement en raison des vents violents. Et entre-temps le CEO Pieter Zwart profite pleinement de ses vacances \u00e0 Ibiza \u2026<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Craignant des probl\u00e8mes d\u2019approvisionnement dans les mois \u00e0 venir suite \u00e0 la crise du coronavirus, la plateforme de commerce en ligne Coolblue a fortement r\u00e9duit ses actions marketing et a augment\u00e9 ses prix. De quoi freiner temporairement les ventes. Mais est-ce la vraie raison ? \u00a0 Inopin\u00e9ment Fin de la semaine derni\u00e8re Coolblue, le num\u00e9ro [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-39177","post","type-post","status-publish","format-standard","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coolblue augmente ses prix et temp\u00e8re son marketing, par crainte du coronavirus ? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Craignant des probl\u00e8mes d\u2019approvisionnement dans les mois \u00e0 venir suite \u00e0 la crise du coronavirus, la plateforme de commerce en ligne Coolblue a fortement r\u00e9duit ses actions marketing et a augment\u00e9 ses prix. 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