{"id":39252,"date":"2020-02-27T08:30:59","date_gmt":"2020-02-27T08:30:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/colruyt-et-douwe-egberts-se-reconcilient\/"},"modified":"2020-02-27T08:30:59","modified_gmt":"2020-02-27T08:30:59","slug":"colruyt-et-douwe-egberts-se-reconcilient","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-et-douwe-egberts-se-reconcilient\/","title":{"rendered":"Colruyt et Douwe Egberts se r\u00e9concilient"},"content":{"rendered":"<p><strong>Colruyt <\/strong>et <strong>Douwe Egberts <\/strong>sont parvenus \u00e0 un nouvel accord concernant les conditions de prix : le caf\u00e9 de la marque n\u00e9erlandaise a donc repris sa place dans les rayons du discounter. Par contre avec <strong>Coca-Cola <\/strong>les discussions se poursuivent car aucun deal n\u2019a encore \u00e9t\u00e9 conclu.<\/p>\n<p><!--break--><\/p>\n<h2>\nFin du conflit<\/h2>\n<p>Depuis quelques semaines <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-conflit-entre-douwe-egberts-et-colruyt-vide-les-rayons\" target=\"_blank\" rel=\"noopener\">le caf\u00e9 Douwe Egberts avait disparu des rayons <\/a>de bon nombre de succursales de Colruyt et <strong>OKay<\/strong> suite aux longues n\u00e9gociations de prix entre les deux parties. Ce conflit a finalement \u00e9t\u00e9 solutionn\u00e9 : la porte-parole de Colruyt, Hanne Poppe, annonce au journal De Standaard qu\u2019un accord a \u00e9t\u00e9 conclu avec le producteur de caf\u00e9.<\/p>\n<p>\nPar contre le discounter est toujours en d\u00e9saccord avec Coca-Cola. L\u00e0 aussi les longues n\u00e9gociations concernant les prix et autres conditions sont \u00e0 l\u2019origine du conflit. Selon Poppe, les discussions sont toujours en cours.<\/p>\n<p>\nLes experts estiment que de tels conflits seront de plus en plus fr\u00e9quents, suite aux tensions entre les fabricants et les d\u00e9taillants. Le march\u00e9 stagne, les marges des retailers sont soumises \u00e0 une forte pression vu la concurrence accrue et la mont\u00e9e du e-commerce. De leur c\u00f4t\u00e9 les fabricants, contraints par les actionnaires d\u2019obtenir des rendements toujours plus \u00e9lev\u00e9s, tentent de trouver refuge dans les hausses de prix.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colruyt et Douwe Egberts sont parvenus \u00e0 un nouvel accord concernant les conditions de prix : le caf\u00e9 de la marque n\u00e9erlandaise a donc repris sa place dans les rayons du discounter. Par contre avec Coca-Cola les discussions se poursuivent car aucun deal n\u2019a encore \u00e9t\u00e9 conclu. Fin du conflit Depuis quelques semaines le caf\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-39252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt et Douwe Egberts se r\u00e9concilient - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Colruyt et Douwe Egberts sont parvenus \u00e0 un nouvel accord concernant les conditions de prix : le caf\u00e9 de la marque n\u00e9erlandaise a donc repris sa place dans les rayons du discounter. Par contre avec Coca-Cola les discussions se poursuivent car aucun deal n\u2019a encore \u00e9t\u00e9 conclu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-et-douwe-egberts-se-reconcilient\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colruyt et Douwe Egberts se r\u00e9concilient - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Colruyt et Douwe Egberts sont parvenus \u00e0 un nouvel accord concernant les conditions de prix : le caf\u00e9 de la marque n\u00e9erlandaise a donc repris sa place dans les rayons du discounter. 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