{"id":39287,"date":"2020-02-28T11:24:14","date_gmt":"2020-02-28T11:24:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/la-nourriture-pour-bebes-coute-des-milliards-a-reckitt-benckiser-2\/"},"modified":"2020-02-28T11:24:14","modified_gmt":"2020-02-28T11:24:14","slug":"la-nourriture-pour-bebes-coute-des-milliards-a-reckitt-benckiser-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-nourriture-pour-bebes-coute-des-milliards-a-reckitt-benckiser-2\/","title":{"rendered":"La nourriture pour b\u00e9b\u00e9s co\u00fbte des milliards \u00e0 Reckitt Benckiser"},"content":{"rendered":"<p><span style=\"background-color:white\">Malgr\u00e9 un chiffre d\u2019affaires en hausse,\u00a0<strong>Reckitt Benckiser<\/strong>\u00a0a plong\u00e9 dans le rouge l\u2019ann\u00e9e derni\u00e8re. Les amortissements \u00e0 hauteur d\u2019un milliard de dollars pour son activit\u00e9 nutrition infantile sont \u00e0 l\u2019origine de cette lourde perte. <\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Taux de natalit\u00e9 plus faible<\/span><\/h2>\n<p><span style=\"background-color:white\">Le groupe britannique \u00e0 l\u2019origine de marques telles que Clearasil, Durex et Harpic a vu ses ventes augmenter de 2\u00a0% l\u2019ann\u00e9e derni\u00e8re pour atteindre 12,85 milliards de livres (15 milliards d\u2019euros). Sur base comparable, les revenus ont \u00e0 peine augment\u00e9 de 0,8\u00a0%.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Pourtant, Reckitt Benckiser a enregistr\u00e9\u00a0<a href=\"https:\/\/www.rb.com\/media\/5348\/fy19-press-release.pdf\" target=\"_blank\" rel=\"noopener\">une forte perte op\u00e9rationnelle de 1,95 milliard de livres.<\/a> (2,3 milliards d\u2019euros). La soci\u00e9t\u00e9 a proc\u00e9d\u00e9 \u00e0 une d\u00e9pr\u00e9ciation de 5,04 milliards de livres (5,9 milliards d\u2019euros) sur le producteur de nourriture pour b\u00e9b\u00e9s,\u00a0<strong>Mead Johnson Nutrition<\/strong>, qu\u2019elle a acquis en 2017 pour l\u2019\u00e9quivalent de 15 milliards d\u2019euros. L\u2019une des raisons de cette d\u00e9pr\u00e9ciation est un taux de natalit\u00e9 plus faible que pr\u00e9vu en Chine, qui signifie que le potentiel de croissance de la marque est \u00e9galement plus faible que pr\u00e9vu. Le march\u00e9 chinois de la nourriture pour b\u00e9b\u00e9s compte \u00e9galement de plus en plus de concurrents locaux.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Selon Reckitt Benckiser, il est trop t\u00f4t pour \u00e9valuer pleinement l\u2019impact de la crise du coronavirus sur les performances op\u00e9rationnelles et financi\u00e8res. La soci\u00e9t\u00e9 britannique note cependant que la demande en produits de nettoyage tels que Dettol et Lysol est en augmentation. Les ventes en ligne se d\u00e9veloppent \u00e9galement, bien qu\u2019au d\u00e9triment des ventes physiques. La cha\u00eene d\u2019approvisionnement en Chine de l\u2019entreprise a \u00e9galement \u00e9t\u00e9 perturb\u00e9e dans une certaine mesure par la crise.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Malgr\u00e9 un chiffre d\u2019affaires en hausse,\u00a0Reckitt Benckiser\u00a0a plong\u00e9 dans le rouge l\u2019ann\u00e9e derni\u00e8re. Les amortissements \u00e0 hauteur d\u2019un milliard de dollars pour son activit\u00e9 nutrition infantile sont \u00e0 l\u2019origine de cette lourde perte. \u00a0 Taux de natalit\u00e9 plus faible Le groupe britannique \u00e0 l\u2019origine de marques telles que Clearasil, Durex et Harpic a vu ses [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39284,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-39287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La nourriture pour b\u00e9b\u00e9s 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