{"id":39310,"date":"2020-03-02T13:27:24","date_gmt":"2020-03-02T13:27:24","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/walmart-va-defier-amazon-prime-2\/"},"modified":"2020-03-02T13:27:24","modified_gmt":"2020-03-02T13:27:24","slug":"walmart-va-defier-amazon-prime-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/walmart-va-defier-amazon-prime-2\/","title":{"rendered":"Walmart va d\u00e9fier Amazon Prime"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Walmart<\/strong>, la plus grande cha\u00eene de supermarch\u00e9s au monde, veut\u00a0mettre <strong>Amazon<\/strong> au pied du mur\u00a0gr\u00e2ce \u00e0 un nouveau programme d\u2019adh\u00e9sion.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Position dominante<\/span><\/h2>\n<p><span style=\"background-color:white\">Selon eMarketer, Amazon est actuellement responsable de pr\u00e8s de 40\u00a0% de toutes les ventes en ligne aux \u00c9tats-Unis. L\u2019entreprise de Jeff Bezos doit principalement cette domination \u00e0 Amazon Prime, son programme d\u2019abonnement qui, en \u00e9change d\u2019un montant fixe, livre toutes les commandes chez vous rapidement et gratuitement. Loin derri\u00e8re, Walmart occupe la deuxi\u00e8me place et d\u00e9tient un peu plus de 5\u00a0% du march\u00e9 am\u00e9ricain du commerce \u00e9lectronique.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Walmart se lance donc maintenant dans une contre-attaque\u00a0: le retailer en ligne lancera, encore ce mois-ci, <a href=\"https:\/\/www.vox.com\/recode\/2020\/2\/27\/21154357\/walmart-plus-walmart-grocery-delivery-unlimited-membership-amazon-prime\" target=\"_blank\" rel=\"noopener\">un nouveau programme de fid\u00e9lit\u00e9.<\/a> Walmart+ serait initialement lanc\u00e9 comme une\u00a0<em>nouvelle version<\/em> de l\u2019actuel Delivery Unlimited. Les membres de ce programme re\u00e7oivent actuellement gratuitement toutes leurs courses \u00e0 domicile le jour m\u00eame, moyennant une cotisation annuelle de 98\u00a0dollars (90\u00a0euros). La cha\u00eene de supermarch\u00e9s envisagerait \u00e9galement de donner aux clients la possibilit\u00e9 d\u2019effectuer leurs commandes par SMS. Le prix du nouveau service n\u2019est par contre pas encore connu.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">M\u00e9dicaments et carburant<\/span><\/h2>\n<p><span style=\"background-color:white\">\u00c0 plus long terme, Walmart veut lier divers autres avantages au programme d\u2019adh\u00e9sion, en particulier ceux qu\u2019Amazon ne peut offrir. Par exemple, les clients pourraient obtenir des r\u00e9ductions dans les pharmacies ou les stations essence de la cha\u00eene de supermarch\u00e9s\u2009; Amazon ne poss\u00e8de pas de stations d\u2019essence ni de pharmacies physiques. Le g\u00e9ant de l\u2019e-commerce a bien repris la pharmacie en ligne\u00a0<strong>PillPack<\/strong>\u00a0en 2018, mais celle-ci s\u2019adresse \u00e0 un autre public cible.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Un porte-parole de la cha\u00eene de supermarch\u00e9s a confirm\u00e9 que Walmart+ \u00e9tait en cours de d\u00e9veloppement, mais a refus\u00e9 de fournir plus de d\u00e9tails.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Walmart, la plus grande cha\u00eene de supermarch\u00e9s au monde, veut\u00a0mettre Amazon au pied du mur\u00a0gr\u00e2ce \u00e0 un nouveau programme d\u2019adh\u00e9sion. \u00a0 Position dominante Selon eMarketer, Amazon est actuellement responsable de pr\u00e8s de 40\u00a0% de toutes les ventes en ligne aux \u00c9tats-Unis. L\u2019entreprise de Jeff Bezos doit principalement cette domination \u00e0 Amazon Prime, son programme d\u2019abonnement [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-39310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Walmart va d\u00e9fier Amazon Prime - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Walmart, la plus grande cha\u00eene de supermarch\u00e9s au monde, veut\u00a0mettre Amazon au pied du 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