{"id":39372,"date":"2020-03-04T13:17:44","date_gmt":"2020-03-04T13:17:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/nouveaux-magasins-pour-lego-apres-une-belle-annee-2019\/"},"modified":"2020-03-04T13:17:44","modified_gmt":"2020-03-04T13:17:44","slug":"nouveaux-magasins-pour-lego-apres-une-belle-annee-2019","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/nouveaux-magasins-pour-lego-apres-une-belle-annee-2019\/","title":{"rendered":"Nouveaux magasins pour Lego apr\u00e8s une belle ann\u00e9e 2019"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Lego<\/strong>\u00a0veut ouvrir 150 nouveaux magasins cette ann\u00e9e, apr\u00e8s avoir affich\u00e9 une bonne croissance au niveau des b\u00e9n\u00e9fices et des revenus l\u2019ann\u00e9e derni\u00e8re. La croissance est principalement due \u00e0 la Chine et c\u2019est l\u00e0 que l\u2019accent sera mis en 2020, esp\u00e8rent les Danois.\u00a0<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Succ\u00e8s des magasins<\/span><\/h2>\n<p><span style=\"background-color:white\">L\u2019ann\u00e9e derni\u00e8re, les 150 nouveaux magasins ouverts par Lego, ayant remport\u00e9 un grand succ\u00e8s, le fabricant de jouets\u00a0<a href=\"https:\/\/www.wsj.com\/articles\/lego-commits-to-china-expansion-as-revenue-climbs-11583310205\" target=\"_blank\" rel=\"noopener\">veut \u00e0 nouveau en ouvrir le m\u00eame nombre cette ann\u00e9e<\/a>. Il semblerait que les clients appr\u00e9cient le\u00a0<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/lego-opent-twee-winkels-nederland\" target=\"_blank\" rel=\"noopener\">concept du magasin offrant une exp\u00e9rience<\/a>. Actuellement, la marque danoise compte 570 magasins dans le monde entier.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">L\u2019entreprise a une fois de plus r\u00e9alis\u00e9 de bons r\u00e9sultats annuels,\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/lego-mise-sur-la-croissance-en-orient-et-en-afrique-apr%C3%A8s-une-baisse-du-ca\" target=\"_blank\" rel=\"noopener\">apr\u00e8s une premi\u00e8re baisse du chiffre d\u2019affaires<\/a>\u00a0en plus d\u2019une d\u00e9cennie en 2017. Le chiffre d\u2019affaires a affich\u00e9 une croissance de 6\u00a0% pour atteindre les 38,5 milliards de couronnes danoises (5 milliards d\u2019euros). Le b\u00e9n\u00e9fice net a lui augment\u00e9 de 3\u00a0% \u00e0 8,3 milliards de couronnes danoises (1 milliard). Les ventes en ligne ont augment\u00e9 de 27\u00a0%, gr\u00e2ce \u00e0 un site web modernis\u00e9.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Les plans chinois maintenus<\/span><\/h2>\n<p><span style=\"background-color:white\">Bien que tous les march\u00e9s aient connu une croissance, Lego a pu compter principalement sur la Chine\u00a0: les cubes en plastique y ont affich\u00e9 une croissance \u00e0 deux chiffres, alors que le chiffre d\u2019affaires a augment\u00e9 de moins de 10\u00a0% en Europe occidentale. Au moins 80 des 150 nouveaux magasins seront situ\u00e9s en Chine.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Selon son dirigeant Niels Christiansen, Lego a gagn\u00e9 des parts de march\u00e9 dans tous les principaux pays et a fait mieux que le march\u00e9 du jouet. En ce qui concerne l\u2019impact du coronavirus, le CEO souligne que la strat\u00e9gie ou les plans de l\u2019entreprise ne changeront certainement pas \u00e0 long terme.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lego\u00a0veut ouvrir 150 nouveaux magasins cette ann\u00e9e, apr\u00e8s avoir affich\u00e9 une bonne croissance au niveau des b\u00e9n\u00e9fices et des revenus l\u2019ann\u00e9e derni\u00e8re. La croissance est principalement due \u00e0 la Chine et c\u2019est l\u00e0 que l\u2019accent sera mis en 2020, esp\u00e8rent les Danois.\u00a0 \u00a0 Succ\u00e8s des magasins L\u2019ann\u00e9e derni\u00e8re, les 150 nouveaux magasins ouverts par Lego, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-39372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nouveaux magasins pour Lego apr\u00e8s une belle ann\u00e9e 2019 - RetailDetail 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