{"id":39394,"date":"2020-03-05T09:13:17","date_gmt":"2020-03-05T09:13:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/tesco-entame-une-guerre-des-prix-avec-aldi\/"},"modified":"2020-03-05T09:13:17","modified_gmt":"2020-03-05T09:13:17","slug":"tesco-entame-une-guerre-des-prix-avec-aldi","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/tesco-entame-une-guerre-des-prix-avec-aldi\/","title":{"rendered":"Tesco entame une guerre des prix avec Aldi"},"content":{"rendered":"<p><span style=\"background-color:white\">La cha\u00eene de supermarch\u00e9s britannique\u00a0<strong>Tesco<\/strong>\u00a0alignera les prix de vente de centaines de produits sur ceux de son rival\u00a0<strong>Aldi<\/strong>. Des affiches mentionnant \u00ab\u2009Aldi Price Match\u2009\u00bb (\u00ab\u2009M\u00eame prix que chez Aldi\u2009\u00bb) font leur apparition dans les rayons.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Prix rouges chez Tesco<\/span><\/h2>\n<p><span style=\"background-color:white\">Cette initiative portant sur les prix s\u2019applique \u00e0 la fois aux produits de marques propres et \u00e0 ceux de marque de distributeur, et ce aussi bien en ligne que dans les magasins physiques du leader du march\u00e9 britannique. La cha\u00eene de supermarch\u00e9s ne pr\u00e9cise pas le nombre de produits concern\u00e9s, mais souligne dans un communiqu\u00e9 de presse que l\u2019action concerne des produits \u00e0 forte rotation tels que les bananes, les concombres, les avocats, le yaourt grec et le pain \u00e0 toaster en tranches. Il est assez \u00e9tonnant que le d\u00e9taillant fasse explicitement r\u00e9f\u00e9rence \u00e0 un concurrent, sur des affiches rouge vif plac\u00e9es dans ses rayons et dans sa communication en ligne.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Tesco poss\u00e8de toujours une part de march\u00e9 de 27,2\u00a0% au Royaume-Uni, mais est mis sous pression par les hard-discounters Aldi et Lidl. Ils ouvrent rapidement de nouveaux magasins et, selon Reuters, ils d\u00e9tiennent d\u00e9sormais une part combin\u00e9e de 13,7\u00a0% &#8211; ce qui est\u00a0<a href=\"https:\/\/uk.reuters.com\/article\/uk-tesco-aldi-prices\/britains-tesco-to-price-match-aldi-products-idUKKBN20S00H\" target=\"_blank\" rel=\"noopener\">trois fois plus qu\u2019il y a dix ans<\/a>. Le d\u00e9taillant est donc oblig\u00e9 de r\u00e9agir\u00a0: la cha\u00eene de supermarch\u00e9s a d\u00e9j\u00e0 lanc\u00e9 une gamme de produits \u00e0 bas prix \u00ab\u2009Exclusively at Tesco\u2009\u00bb (\u00ab\u2009exclusivement chez Tesco\u2009\u00bb). L\u2019entreprise a \u00e9galement\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/tesco-ouvre-ses-premiers-supermarch%C3%A9s-discount-jacks\" target=\"_blank\" rel=\"noopener\">fond\u00e9 sa propre cha\u00eene de magasins discount<\/a>\u00a0sous le nom de Jack pour r\u00e9pondre fermement au succ\u00e8s des discounters, mais sans grand succ\u00e8s pour le moment.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Les observateurs s\u2019inqui\u00e8tent de l\u2019initiative de Tesco\u00a0: ils craignent que ce soit le d\u00e9but d\u2019une nouvelle guerre des prix sur le march\u00e9 britannique. Les analystes de Barclays soulignent quant \u00e0 eux qu\u2019il n\u2019est pas facile de comparer les prix de Tesco avec ceux d\u2019Aldi, car cette cha\u00eene vend principalement des marques propres. Mais il est, en revanche, toujours possible de discuter sur la comparaison de la qualit\u00e9. Cet investissement fait sur les prix pourrait aussi exercer une pression suppl\u00e9mentaire sur la marge de Tesco. Enfin, on peut \u00e9galement se demander s\u2019il est judicieux de faire de la publicit\u00e9 pour votre grand concurrent dans vos propres magasins et votre propre site web&#8230;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de supermarch\u00e9s britannique\u00a0Tesco\u00a0alignera les prix de vente de centaines de produits sur ceux de son rival\u00a0Aldi. Des affiches mentionnant \u00ab\u2009Aldi Price Match\u2009\u00bb (\u00ab\u2009M\u00eame prix que chez Aldi\u2009\u00bb) font leur apparition dans les rayons. \u00a0 Prix rouges chez Tesco Cette initiative portant sur les prix s\u2019applique \u00e0 la fois aux produits de marques propres [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-39394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tesco entame une guerre des prix avec Aldi - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Tesco\u00a0alignera les prix de centaines de produits sur ceux de son rival\u00a0Aldi. 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