{"id":39410,"date":"2020-03-05T12:48:09","date_gmt":"2020-03-05T12:48:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lidl-cesse-sa-cooperation-avec-danone-en-france\/"},"modified":"2020-03-05T12:48:09","modified_gmt":"2020-03-05T12:48:09","slug":"lidl-cesse-sa-cooperation-avec-danone-en-france","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-cesse-sa-cooperation-avec-danone-en-france\/","title":{"rendered":"Lidl cesse sa coop\u00e9ration avec Danone en France"},"content":{"rendered":"<p><span style=\"background-color:white\">\u00c0 partir du 15 mai, les acheteurs fran\u00e7ais ne trouveront plus les produits\u00a0<strong>Danone<\/strong>\u00a0dans leurs magasins\u00a0<strong>Lidl\u00a0<\/strong>: le discounter supprime en effet huit r\u00e9f\u00e9rences de marques telles que Danette et Activia. La cause\u00a0: une discussion sur la transparence des prix.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Compensation<\/span><\/h2>\n<p><span style=\"background-color:white\">Il ne s\u2019agit pas d\u2019une dispute sur les tarifs ou les augmentations de prix, souligne le directeur des achats de Lidl France, Michel Biero, au magazine fran\u00e7ais Capital\u00a0: \u00ab\u2009Nous les sortons\u00a0<a href=\"https:\/\/www.capital.fr\/entreprises-marches\/lidl-sort-danone-de-ses-rayons-1363828\" target=\"_blank\" rel=\"noopener\">en raison d\u2019un manque de transparence<\/a>.\u2009\u00bb Il \u00e9voque ainsi la r\u00e9cente loi fran\u00e7aise Egalim, qui vise \u00e0 garantir des relations commerciales \u00e9quilibr\u00e9es dans le secteur alimentaire en obligeant, entre autres, les d\u00e9taillants \u00e0 calculer les prix sur la base des co\u00fbts des agriculteurs. \u00ab\u2009Pour r\u00e9mun\u00e9rer les agriculteurs au juste prix, il faut savoir combien de litres de lait sont n\u00e9cessaires \u00e0 l\u2019industriel pour la fabrication de ses yaourts, or Danone refuse de nous le communiquer clairement\u2009\u00bb, explique M.\u00a0Biero.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Pour Danone, la suppression de huit r\u00e9f\u00e9rences n\u2019est pas une perte\u00a0: Lidl ne repr\u00e9sente que 1\u00a0% des volumes vendus par fabricant de produits laitiers. \u00ab\u2009Nous prenons acte de la position de Lidl, nous sommes toutefois surpris des motivations annonc\u00e9es pour mettre fin \u00e0 notre relation commerciale\u2009\u00bb, a-t-on d\u00e9clar\u00e9 chez Danone.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Mais, fait \u00e9tonnant\u00a0: afin d\u2019indemniser les agriculteurs potentiellement touch\u00e9s par l\u2019arr\u00eat de la vente de ces r\u00e9f\u00e9rences, Lidl a d\u00e9cid\u00e9 de commander 30 millions de litres de lait aux producteurs laitiers travaillant avec Danone. Lidl commercialisera ces volumes sous sa propre marque Envia, qu\u2019il a achet\u00e9e il y a une dizaine d\u2019ann\u00e9es \u00e0&#8230; Danone. \u00ab\u2009Nous n\u2019avons pas besoin de Danette\u2009\u00bb, d\u00e9clare le discounter.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 partir du 15 mai, les acheteurs fran\u00e7ais ne trouveront plus les produits\u00a0Danone\u00a0dans leurs magasins\u00a0Lidl\u00a0: le discounter supprime en effet huit r\u00e9f\u00e9rences de marques telles que Danette et Activia. La cause\u00a0: une discussion sur la transparence des prix. \u00a0 Compensation Il ne s\u2019agit pas d\u2019une dispute sur les tarifs ou les augmentations de prix, souligne [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-39410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lidl cesse sa coop\u00e9ration avec Danone en France - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"\u00c0 partir du 15 mai, les acheteurs 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