{"id":39414,"date":"2020-09-15T08:49:56","date_gmt":"2020-09-15T08:49:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/comment-carrefour-se-googlise-a-grande-vitesse-2\/"},"modified":"2020-09-15T08:49:56","modified_gmt":"2020-09-15T08:49:56","slug":"comment-carrefour-se-googlise-a-grande-vitesse-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-carrefour-se-googlise-a-grande-vitesse-2\/","title":{"rendered":"Comment Carrefour se \u00ab\u2009googlise\u2009\u00bb \u00e0 grande vitesse"},"content":{"rendered":"

En tant que grand d\u00e9taillant, comment faire participer tous ses employ\u00e9s \u00e0 un ambitieux processus de num\u00e9risation\u2009? Investir dans la technologie ne suffit pas\u00a0: le plus grand d\u00e9fi consiste \u00e0 changer les comportements. \u00ab\u2009Nos collaborateurs n\u2019ont plus peur de l\u2019omnicanal\u2009\u00bb, d\u00e9clare Jonathan Cops de\u00a0Carrefour<\/strong>.<\/span><\/p>\n

<\/p>\n

\u00a0<\/p>\n

Vague num\u00e9rique<\/span><\/h2>\n

\u00c0 propos de transformation num\u00e9rique\u00a0: en 2019, Carrefour Belgique a \u00e9quip\u00e9 pas moins de 8800 employ\u00e9s d\u2019un smartphone. L\u2019entreprise a mis en \u0153uvre la nouvelle plateforme RH SAP Success Factors, ayant permis aussi bien la num\u00e9risation des processus de recrutement et d\u2019int\u00e9gration que les formations. En outre, le d\u00e9taillant a \u00ab\u2009googlis\u00e9\u2009\u00bb toutes ses applications de bureau. Dans les magasins, les employ\u00e9s utilisent d\u00e9sormais des tablettes pratiques pour envoyer les commandes, en particulier dans les rayons frais\u00a0: les responsables des rayons ne doivent plus se rendre dans l\u2019entrep\u00f4t situ\u00e9 derri\u00e8re le magasin pour saisir leurs commandes sur un ancien desktop.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Il n\u2019y a pas de doute\u00a0: Carrefour fait des pas de g\u00e9ant dans le domaine de la num\u00e9risation, un \u00e9l\u00e9ment important du grand plan de transformation \u00e0 propos duquel la soci\u00e9t\u00e9 a conclu un accord en 2018. On peut m\u00eame parler d\u2019une vague num\u00e9rique qui submerge l\u2019entreprise. En effet, \u00e0 une \u00e9poque, le r\u00e8glement de travail interdisait aux employer d\u2019utiliser un smartphone sur leur lieu de travail, une situation \u00e9videmment intenable dans une r\u00e9alit\u00e9 omnicanale.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Une histoire positive<\/span><\/h2>\n

Mais l\u2019installation d\u2019applications num\u00e9riques n\u2019est qu\u2019une premi\u00e8re \u00e9tape. Pour Jonathan Cops, manager talent development<\/em> chez Carrefour, \u00ab\u2009le plus grand d\u00e9fi consiste \u00e0 changer le comportement de notre personnel\u2009\u00bb. \u00ab\u2009Comment pouvons-nous cr\u00e9er une attitude positive \u00e0 l\u2019\u00e9gard de la num\u00e9risation de leur environnement de travail\u2009? Et comment pouvons-nous leur fournir les comp\u00e9tences num\u00e9riques de base pour relever ces d\u00e9fis\u2009? Pour ce faire, nous avons cr\u00e9\u00e9 une \u201cdigital academy\u201d. Nous avons cr\u00e9\u00e9 un r\u00e9seau de \u201cdigital activators\u201d, qui a permis d\u2019accompagner nos collaborateurs en petits groupes, \u00e9tape par \u00e9tape et de mani\u00e8re presque ludique. Nous leur montrons comment les activit\u00e9s en ligne et hors ligne vont de pair. C\u2019est ainsi que nous voulons leur enseigner une vision positive de la num\u00e9risation.\u2009\u00bb<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Les employ\u00e9s de Carrefour forment un groupe h\u00e9t\u00e9rog\u00e8ne\u00a0: la plupart des jeunes employ\u00e9s connaissent les applications num\u00e9riques, mais d\u2019autres ne se sentent pas \u00e0 l\u2019aise. \u00ab\u2009Par exemple, beaucoup d\u2019entre eux n\u2019\u00e9taient pas pleinement conscients de ce que notre application Carrefour peut d\u00e9j\u00e0 \u00e0 offrir aux clients. Nous les avons emmen\u00e9s dans une histoire positive\u00a0: les magasins physiques restent une valeur ajout\u00e9e dans un environnement omnicanal. Il y avait en effet une certaine crainte \u00e0 ce sujet. Entre-temps, leur attitude face \u00e0 cela a chang\u00e9. Nous devons maintenant passer \u00e0 l\u2019\u00e9tape suivante, et nous assurer que nos collaborateurs utilisent r\u00e9ellement les outils disponibles.\u2009\u00bb<\/span><\/p>\n

\u00a0<\/span><\/p>\n

De grands noms du secteur<\/span><\/h2>\n

\u00ab\u2009Il y a encore beaucoup de travail, nous continuons de d\u00e9velopper de nouveaux outils. Le d\u00e9partement IT de Carrefour se d\u00e9veloppe \u00e9norm\u00e9ment et c\u2019est un d\u00e9fi de trouver du personnel\u2009\u00bb, admet le manager talent development. Pourquoi les informaticiens devraient-ils venir travailler chez Carrefour\u2009? \u00ab\u2009Nous sommes conscients de la perception quelque peu n\u00e9gative que les informaticiens ont du commerce de d\u00e9tail. Mais si nous montrons aux candidats les projets sur lesquels nous travaillons, cette perception change. Nous installons de nouveaux serveurs, des bases de donn\u00e9es et des applications. Nous travaillons sur la cybers\u00e9curit\u00e9, nous analysons les donn\u00e9es des clients… Bref, nous couvrons tous les aspects.\u2009\u00bb<\/span><\/p>\n

\u00a0<\/span><\/p>\n

\u00ab\u2009En outre, nous travaillons en \u00e9troite collaboration avec deux noms grands noms du secteur. Carrefour a conclu un partenariat mondial avec Google\u00a0: un laboratoire d\u2019innovation situ\u00e9 \u00e0 Paris<\/a>\u00a0a d\u00e9j\u00e0 permis \u00e0 plus de 250 collaborateurs belges de suivre des ateliers int\u00e9ressants. Assister \u00e0 une vraie masterclass<\/em>\u00a0en marketing num\u00e9rique vaut vraiment la peine. Et nous sommes \u00e9galement \u00e0 l\u2019avant-garde avec la mise en \u0153uvre de la technologie SAP. C\u2019est un environnement fascinant\u2009!\u2009\u00bb<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Comment, en tant que grande entreprise de d\u00e9tail traditionnelle, faire participer l\u2019ensemble de ses employ\u00e9s \u00e0 un ambitieux processus de num\u00e9risation\u00a0: Jonathan Cops partagera son t\u00e9moignage lors de la deuxi\u00e8me \u00e9dition du RetailDetail People Congress, qui se tiendra le mardi 28 avril \u00e0 Anvers. Nous annoncerons bient\u00f4t le nom d\u2019autres orateurs. En cliquant sur ce lien, vous trouverez des informations suppl\u00e9mentaires sur l\u2019\u00e9v\u00e9nement et pourrez r\u00e9server vos billets.<\/a> N\u2019attendez pas trop longtemps\u00a0: il est encore possible de profiter des tarifs avantageux pour les early bookings.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

En tant que grand d\u00e9taillant, comment faire participer tous ses employ\u00e9s \u00e0 un ambitieux processus de num\u00e9risation\u2009? Investir dans la technologie ne suffit pas\u00a0: le plus grand d\u00e9fi consiste \u00e0 changer les comportements. \u00ab\u2009Nos collaborateurs n\u2019ont plus peur de l\u2019omnicanal\u2009\u00bb, d\u00e9clare Jonathan Cops de\u00a0Carrefour. \u00a0 Vague num\u00e9rique \u00c0 propos de transformation num\u00e9rique\u00a0: en 2019, Carrefour […]<\/p>\n","protected":false},"author":1,"featured_media":39411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-39414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nComment Carrefour se \u00ab\u2009googlise\u2009\u00bb \u00e0 grande vitesse - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"En 2019, Carrefour Belgique a \u00e9quip\u00e9 pas moins de 8800 employ\u00e9s d\u2019un smartphone. 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