{"id":39453,"date":"2020-03-09T08:34:31","date_gmt":"2020-03-09T08:34:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/jumbo-veut-sinstaller-en-wallonie-et-en-france\/"},"modified":"2020-03-09T08:34:31","modified_gmt":"2020-03-09T08:34:31","slug":"jumbo-veut-sinstaller-en-wallonie-et-en-france","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/jumbo-veut-sinstaller-en-wallonie-et-en-france\/","title":{"rendered":"Jumbo veut s\u2019installer en Wallonie et en France"},"content":{"rendered":"<p><span style=\"background-color:white\">Pour conqu\u00e9rir un march\u00e9 sursatur\u00e9, il faut\u00a0offrir plus pour moins cher, d\u00e9clare le dirigeant de\u00a0<strong>Jumbo<\/strong>, Frits van Eerd. Il ne cache pas son ambition\u00a0: \u00ab\u2009Nous devons d\u2019abord nous installer en Wallonie. Mais alors, bien s\u00fbr, la barri\u00e8re de la langue pour atteindre la France n\u2019existera plus.\u2009\u00bb<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Satisfaction maximale des clients<\/span><\/h2>\n<p><span style=\"background-color:white\">\u00ab\u2009Si vous voulez conqu\u00e9rir un march\u00e9 qui est d\u00e9j\u00e0 sursatur\u00e9, vous ne pouvez le faire qu\u2019en proposant de meilleures offres pour moins cher. Si nos prix sont plus \u00e9lev\u00e9s que notre concurrent, ou que notre assortiment est plus limit\u00e9,<a href=\"https:\/\/www.volkskrant.nl\/economie\/jumbo-topman-frits-van-eerd-het-liefst-had-ik-ook-nog-heel-hema-gekocht~b60dd646\/\" target=\"_blank\" rel=\"noopener\"> alors nous ne pourrons pas nous d\u00e9velopper sur ce march\u00e9<\/a>. Il en va de m\u00eame pour les services\u2009\u00bb, d\u00e9clare le CEO dans un entretien accord\u00e9 \u00e0 De Volkskrant.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Selon ses propres mots, Frits van Eerd a trouv\u00e9 l\u2019inspiration en Am\u00e9rique, o\u00f9 il a remarqu\u00e9 que les employ\u00e9s des magasins \u00e9taient tr\u00e8s motiv\u00e9s\u00a0: \u00ab\u2009Chez Jumbo, nous essayons vraiment d\u2019atteindre la satisfaction client maximale. Je trouve cela fantastique quand un employ\u00e9 passe quinze minutes avec un client pour l\u2019aider \u00e0 composer un repas. D\u2019autres marques se diraient\u00a0: \u00e7a co\u00fbte de l\u2019argent.\u2009\u00bb<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">\u00catre meilleur qu\u2019un discounter<\/span><\/h2>\n<p><span style=\"background-color:white\">Jumbo fonctionne diff\u00e9remment des autres cha\u00eenes de supermarch\u00e9s\u00a0: \u00ab\u2009Ils offrent soit un prix tr\u00e8s bas, mais un assortiment tr\u00e8s limit\u00e9 et peu de service, soit ils proposent beaucoup de services et un bel assortiment, mais \u00e0 des prix \u00e9lev\u00e9s. Regardez\u00a0<strong>Lidl<\/strong>\u00a0et\u00a0<strong>Albert Heijn<\/strong>, tout le monde sait ce que ces marques repr\u00e9sentent. Nous avons l\u2019assortiment d\u2019Albert Heijn, le prix de Lidl, et offrons un meilleur service. Sur ces trois aspects, nous faisons mieux qu\u2019une grande partie du march\u00e9.\u2009\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Bien que Jumbo ait la r\u00e9putation d\u2019\u00eatre un discounter de haut niveau, le dirigeant veut changer cette perception\u00a0: \u00ab\u2009Il ne s\u2019agit pas d\u2019une bouteille de coca \u00e0 un prix d\u00e9fiant toute concurrence. Quand vous entrez dans un de nos magasins, j\u2019esp\u00e8re que vous vous dites\u00a0: voil\u00e0 un lieu chaleureux, je ne suis pas dans un hangar avec des produits bon march\u00e9.\u2009\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">\u00ab\u2009Aucune connaissance du secteur non alimentaire\u2009\u00bb<\/span><\/h2>\n<p><span style=\"background-color:white\">Lors de cette m\u00eame interview, il a \u00e9galement \u00e9voqu\u00e9 la fa\u00e7on dont\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/jumbo-reprend-17-magasins-hema-aux-pays-bas-et-en-belgique\" target=\"_blank\" rel=\"noopener\">l\u2019accord avec\u00a0<strong>Hema<\/strong>\u00a0a \u00e9t\u00e9 r\u00e9alis\u00e9<\/a>\u00a0: \u00ab\u2009Ah \u00e7a\u2009! Nous allons simplement le faire. Les marges sont si faibles que c\u2019est tr\u00e8s facile de tout d\u00e9truire, mais je pr\u00e9f\u00e8re r\u00e9fl\u00e9chir \u00e0 la mani\u00e8re dont cela peut fonctionner.\u2009\u00bb Le dirigeant avait souhait\u00e9 acheter tous les Hema, mais il a finalement d\u00e9cid\u00e9 de ne pas le faire\u00a0: \u00ab\u2009Je n\u2019ai aucune connaissance du secteur non alimentaire.\u2009\u00bb Il ne doute pas que cette collaboration sera un succ\u00e8s\u00a0: \u00ab\u2009Tout le monde comprend qu\u2019Hema est une tr\u00e8s bonne marque avec des produits qui s\u2019int\u00e8grent parfaitement dans nos rayons.\u2009\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00c0 la question \u00ab\u2009Jumbo, s\u2019installera-t-il bient\u00f4t, comme Hema, en Europe, en Allemagne, en France ou en Espagne\u2009?\u2009\u00bb, le dirigeant r\u00e9pond\u00a0: \u00ab\u2009Je n\u2019en ai pas la moindre id\u00e9e. Bon apr\u00e8s, dans cinq ans, nous voulons avoir ouvert une centaine de magasins en Belgique. Et si tout se passe bien, nous irons plus loin. Mais l\u2019Europe &#8211; nous n\u2019avons pour le moment que des magasins en Flandre. Il faut d\u2019abord nous installer en Wallonie. Mais alors, bien s\u00fbr, la barri\u00e8re de la langue pour atteindre la France n\u2019existera plus.\u2009\u00bb<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour conqu\u00e9rir un march\u00e9 sursatur\u00e9, il faut\u00a0offrir plus pour moins cher, d\u00e9clare le dirigeant de\u00a0Jumbo, Frits van Eerd. Il ne cache pas son ambition\u00a0: \u00ab\u2009Nous devons d\u2019abord nous installer en Wallonie. Mais alors, bien s\u00fbr, la barri\u00e8re de la langue pour atteindre la France n\u2019existera plus.\u2009\u00bb \u00a0 Satisfaction maximale des clients \u00ab\u2009Si vous voulez conqu\u00e9rir [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-39453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jumbo veut s\u2019installer en Wallonie et en France - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le dirigeant de\u00a0Jumbo, Frits van Eerd, ne cache pas son ambition\u00a0: \u00ab\u2009Nous devons d\u2019abord nous installer en Wallonie. 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