{"id":39525,"date":"2020-03-11T10:46:55","date_gmt":"2020-03-11T10:46:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/alerte-au-corona-chez-adidas-et-puma\/"},"modified":"2020-03-11T10:46:55","modified_gmt":"2020-03-11T10:46:55","slug":"alerte-au-corona-chez-adidas-et-puma","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/alerte-au-corona-chez-adidas-et-puma\/","title":{"rendered":"Alerte au corona chez Adidas et Puma"},"content":{"rendered":"<p>Les marques de sport allemandes rivales <strong>Adidas<\/strong> et <strong>Puma<\/strong> ont vu chuter leur chiffre d\u2019affaire et leur b\u00e9n\u00e9fice en Asie, suite au coronavirus. Adidas craint de perdre un demi-milliard de b\u00e9n\u00e9fice en raison de la pand\u00e9mie.<\/p>\n<p><!--break--><\/p>\n<h2>\nGrande incertitude<\/h2>\n<p>Adidas s\u2019attend \u00e0 ce qu\u2019en Chine son chiffre d\u2019affaires au premier trimestre diminue d\u2019un milliard d\u2019euros et son b\u00e9n\u00e9fice de 400 \u00e0 500 millions d\u2019euros. Pour le groupe cela repr\u00e9senterait une baisse d\u2019environ 10%. Depuis le Nouvel An chinois fin janvier l\u2019entreprise a vu son chiffre d\u2019affaires plonger de 85%, suite \u00e0 la fermeture des magasins. M\u00eame inqui\u00e9tude chez l\u2019\u00e9quipementier sportif Puma : \u00ab Vu la dur\u00e9e de la situation en Chine, l\u2019impact n\u00e9gatif dans les autres pays asiatiques et \u00e0 pr\u00e9sent la propagation vers l\u2019Europe et les Etats-Unis, nous devons malheureusement conclure qu\u2019il n\u2019y aura pas de normalisation \u00e0 court terme \u00bb, explique l\u2019entreprise \u00e0 Reuters.<\/p>\n<p>\nA l\u2019heure o\u00f9 la situation semble l\u00e9g\u00e8rement s\u2019am\u00e9liorer en Chine, la fr\u00e9quentation des magasins au Japon et en Cor\u00e9e du Sud, qui g\u00e9n\u00e9ralement accueillent de nombreux touristes chinois, est en baisse. En Europe aussi les shoppers sont moins nombreux \u00e0 se rendre dans les magasins. Dans le monde entier des \u00e9v\u00e9nements sportifs sont annul\u00e9s, report\u00e9s ou ont lieu sans spectateurs. M\u00eame les Jeux Olympiques 2020 et le Championnat d\u2019Europe de Football 2020 semblent compromis.<\/p>\n<p>\nLes deux entreprises r\u00e9alisent pr\u00e8s d\u2019un tiers de leur chiffre d\u2019affaires en Asie, o\u00f9 le march\u00e9 des articles de sport\u00a0 a connu une forte croissance ces derni\u00e8res ann\u00e9es. En outre une part importante de la production provient \u00e9galement de cette r\u00e9gion. Entre-temps la plupart des usines ont repris leurs activit\u00e9s et l\u2019approvisionnement serait peu perturb\u00e9.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les marques de sport allemandes rivales Adidas et Puma ont vu chuter leur chiffre d\u2019affaire et leur b\u00e9n\u00e9fice en Asie, suite au coronavirus. Adidas craint de perdre un demi-milliard de b\u00e9n\u00e9fice en raison de la pand\u00e9mie. Grande incertitude Adidas s\u2019attend \u00e0 ce qu\u2019en Chine son chiffre d\u2019affaires au premier trimestre diminue d\u2019un milliard d\u2019euros et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-39525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alerte au corona chez Adidas et Puma - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les marques de sport allemandes rivales Adidas et Puma ont vu chuter leur chiffre d\u2019affaire et leur b\u00e9n\u00e9fice en Asie, suite au coronavirus. 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