{"id":39605,"date":"2020-03-16T10:21:29","date_gmt":"2020-03-16T10:21:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/switch-trouve-acquereur-qui-est-lassureur-sfam-2\/"},"modified":"2020-03-16T10:21:29","modified_gmt":"2020-03-16T10:21:29","slug":"switch-trouve-acquereur-qui-est-lassureur-sfam-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/switch-trouve-acquereur-qui-est-lassureur-sfam-2\/","title":{"rendered":"Switch trouve acqu\u00e9reur : qui est l\u2019assureur SFAM\u2009?"},"content":{"rendered":"<p><strong>Switch<\/strong>, le distributeur de produits <strong>Apple<\/strong> sous curatelle depuis septembre, a trouv\u00e9 un repreneur : la compagnie d\u2019assurances fran\u00e7aise <strong>SFAM<\/strong>. Laquelle n\u2019est cependant pas exempte de controverse en France&#8230;<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Approbation de la reprise par le tribunal<\/h2>\n<p>Le tribunal aurait approuv\u00e9 l\u2019acquisition de Switch par la SFAM, une compagnie d\u2019assurances fran\u00e7aise sp\u00e9cialis\u00e9e dans la couverture des produits \u00e9lectroniques et multim\u00e9dias. La SFAM reprendrait l\u2019ensemble des activit\u00e9s de la cha\u00eene qui compte toujours 21 magasins et 270 collaborateurs. La cha\u00eene changerait cependant de nom apr\u00e8s l\u2019acquisition.<\/p>\n<p>\u00a0<\/p>\n<p>Normalement, le tribunal ne devrait <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/electronique\/le-revendeur-de-produits-apple-switch-bient%C3%B4t-en-mains-fran%C3%A7aises\" target=\"_blank\" rel=\"noopener\">statuer<\/a> sur l\u2019acquisition que le <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/electronique\/le-revendeur-de-produits-apple-switch-bient%C3%B4t-en-mains-fran%C3%A7aises\" target=\"_blank\" rel=\"noopener\">20 mars<\/a>. Mais selon des sources internes, l\u2019acte a d\u00e9j\u00e0 \u00e9t\u00e9 sign\u00e9 vendredi dernier. Les mesures prises par le gouvernement contre la propagation du coronavirus pourraient avoir acc\u00e9l\u00e9r\u00e9 le processus. Switch n\u2019a pas encore confirm\u00e9 l\u2019information.<\/p>\n<p>\u00a0<\/p>\n<p>La SFAM est aujourd\u2019hui active pr\u00e9sente en Belgique, en France, en Espagne et en Suisse par l\u2019interm\u00e9diaire de 2500 partenaires d\u00e9taillants. Par exemple, les assurances que peuvent souscrire ceux qui ach\u00e8tent un nouveau smartphone \u00e0 la Fnac, chez Vanden Borre et chez Cdiscount, entre autres, proviennent de la compagnie fran\u00e7aise. L\u2019assureur est \u00e9galement le deuxi\u00e8me actionnaire du groupe Fnac Darty, avec 11,35% du capital depuis 2018.<\/p>\n<p>\u00a0<\/p>\n<h2>Cr\u00e9ation de son propre r\u00e9seau de magasins<\/h2>\n<p>L\u2019assureur fran\u00e7ais avait annonc\u00e9 son souhait <a href=\"https:\/\/perelafouine.com\/sfam-group-poursuit-sa-strategie-dexpansion-en-france-et-a-linternational\/\" target=\"_blank\" rel=\"noopener\">de s\u2019\u00e9tendre \u00e0 l\u2019international<\/a> avec des partenaires d\u00e8s 2019.\u00a0 La compagnie va \u00e9galement lancer son propre r\u00e9seau de magasins sur le march\u00e9 fran\u00e7ais cette ann\u00e9e\u00a0: la SFAM veut ouvrir une centaine de magasins franchis\u00e9s en r\u00e9gion parisienne sous le nom de <strong>Hubside Store<\/strong>. Les magasins de 150 \u00e0 200 m\u00b2 seront principalement situ\u00e9s dans des centres commerciaux et proposeront, outre des polices d\u2019assurance, de l\u2019\u00e9lectronique d\u2019occasion et des services informatiques.<\/p>\n<p>\u00a0<\/p>\n<p>Avec un chiffre d\u2019affaires pr\u00e9vu de 1,03 milliard d\u2019euros, la SFAM peut se consid\u00e9rer comme l\u2019un <a href=\"https:\/\/limpartial.fr\/la-sfam-parmi-les-champions-de-la-croissance-2020\/\" target=\"_blank\" rel=\"noopener\">des champions de la croissance de 2020<\/a> en France, affirme le journal \u00e9conomique Les Echos : entre 2015 et 2018, les effectifs sont pass\u00e9s de 100 \u00e0 1600 salari\u00e9s et le chiffre d\u2019affaires a bondi de 56 \u00e0 470 millions d\u2019euros, soit un taux de croissance annuel moyen de 103%. L\u2019entreprise attribue sa r\u00e9ussite au contr\u00f4le qu\u2019elle exerce sur l\u2019ensemble de la cha\u00eene de valeur\u00a0: la SFAM forme elle-m\u00eame ses distributeurs partenaires \u00e0 la vente de ses produits d\u2019assurance, prend en charge la r\u00e9paration des appareils cass\u00e9s et dispose d\u2019un service client\u00e8le \u00e9tendu.<\/p>\n<p>\u00a0<\/p>\n<h2>Condamn\u00e9 pour pratiques trompeuses<\/h2>\n<p>Mais cette croissance rapide n\u2019est pas exempte de controverse : en France, la SFAM a \u00e9t\u00e9 condamn\u00e9e l\u2019an dernier \u00e0 une amende de 10 millions d\u2019euros <a href=\"https:\/\/www.capital.fr\/entreprises-marches\/lassureur-de-smartphones-sfam-lourdement-condamne-pour-pratiques-commerciales-trompeuses-1341928\" target=\"_blank\" rel=\"noopener\">pour pratiques commerciales trompeuses<\/a> \u00e0 la suite des plaintes de plus d\u2019un millier de consommateurs. Il s\u2019agissait principalement de clients qui avaient souscrit automatiquement et sans s\u2019en rendre compte un contrat d\u2019assurance lors de l\u2019achat d\u2019un nouveau smartphone ou d\u2019une nouvelle tablette, g\u00e9n\u00e9ralement \u00e0 la Fnac. En d\u00e9dommagement, ils ont re\u00e7u un remboursement de 30 euros.<\/p>\n<p>\u00a0<\/p>\n<p>Au d\u00e9but du mois, l\u2019assureur a \u00e9galement d\u00e9cid\u00e9 d\u2019abandonner la vente de <a href=\"https:\/\/www.argusdelassurance.com\/les-distributeurs\/courtiers\/un-grand-courtier-met-fin-au-demarchage-telephonique.161439\" target=\"_blank\" rel=\"noopener\">produits d\u2019assurance par t\u00e9l\u00e9phone<\/a>, \u00e0 la suite du durcissement des r\u00e8gles en mati\u00e8re de d\u00e9marchage t\u00e9l\u00e9phonique. Le fondateur Sadri Fegaier a affirm\u00e9 que les efforts de transparence portaient leurs fruits et que l\u2019entreprise \u00e9tait d\u00e9sormais \u00ab\u00a0<a href=\"https:\/\/www.lefigaro.fr\/flash-eco\/mis-en-cause-pour-ses-pratiques-commerciales-sfam-affirme-avoir-tourne-la-page-20200303\" target=\"_blank\" rel=\"noopener\">est quasiment au niveau z\u00e9ro au niveau r\u00e9clamations<\/a> \u00bb. On notera en tout cas que la condamnation n\u2019ait pas eu d\u2019incidence sur le chiffre d\u2019affaires l\u2019an dernier.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Switch, le distributeur de produits Apple sous curatelle depuis septembre, a trouv\u00e9 un repreneur : la compagnie d\u2019assurances fran\u00e7aise SFAM. Laquelle n\u2019est cependant pas exempte de controverse en France&#8230; \u00a0 Approbation de la reprise par le tribunal Le tribunal aurait approuv\u00e9 l\u2019acquisition de Switch par la SFAM, une compagnie d\u2019assurances fran\u00e7aise sp\u00e9cialis\u00e9e dans la couverture [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[43],"company":[],"topic":[],"region":[],"class_list":["post-39605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","extra-plus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Switch trouve acqu\u00e9reur : qui est l\u2019assureur SFAM\u2009? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Switch, le distributeur de produits Apple sous curatelle depuis septembre, a trouv\u00e9 un repreneur : la compagnie d\u2019assurances fran\u00e7aise SFAM. 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