{"id":39618,"date":"2020-03-16T14:10:01","date_gmt":"2020-03-16T14:10:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/chute-des-ventes-chez-hm\/"},"modified":"2020-03-16T14:10:01","modified_gmt":"2020-03-16T14:10:01","slug":"chute-des-ventes-chez-hm","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/chute-des-ventes-chez-hm\/","title":{"rendered":"Chute des ventes chez H&amp;M"},"content":{"rendered":"<p>Malgr\u00e9 la crise du coronavirus<strong> H&amp;M<\/strong> a enregistr\u00e9 une hausse de son chiffre d\u2019affaires durant le premier trimestre de l\u2019exercice en cours. Pour le deuxi\u00e8me trimestre par contre la cha\u00eene s\u2019attend \u00e0 \u00eatre lourdement impact\u00e9e par la propagation du virus en Europe.<\/p>\n<p><!--break--><\/p>\n<h2>\nRecul en Chine<\/h2>\n<p>Au cours du premier trimestre de l\u2019exercice d\u00e9cal\u00e9 (du 1er d\u00e9cembre 2019 au 29 f\u00e9vrier 2020) <a href=\"https:\/\/hmgroup.com\/media\/news\/financial-reports\/2020\/3\/3599973.html\" target=\"_blank\" rel=\"noopener\">le chiffre d\u2019affaires de H&amp;M a progress\u00e9 de 8% \u00e0 54,9 milliards de couronnes su\u00e9doises <\/a>(5 milliards d\u2019euros). A taux de change constants le chiffre d\u2019affaires a augment\u00e9 de 5%.<\/p>\n<p>\nL\u2019\u00e9volution du chiffre d\u2019affaires au deuxi\u00e8me trimestre a d\u00e9j\u00e0 \u00e9t\u00e9 affect\u00e9 par la crise du coronavirus. C\u2019est la cas principalement en Chine : alors que durant la premi\u00e8re moiti\u00e9 du trimestre les ventes y avaient bondi de 27% (en devises locales), la demande a ensuite consid\u00e9rablement chut\u00e9. Le chiffre d\u2019affaires du groupe en Chine a ainsi chut\u00e9 de 24% sur l\u2019ensemble du trimestre. Au plus fort de la crise 334 des 518 magasins chinois \u00e9taient ferm\u00e9s.<\/p>\n<p>\nLa propagation du virus en Europe a d\u00e9j\u00e0 eu de lourdes r\u00e9percussions sur les ventes de H&amp;M durant les deux premi\u00e8res semaines du mois de mars. Dans plusieurs pays de l\u2019Union europ\u00e9enne les magasins sont temporairement ferm\u00e9s, alors que dans d\u2019autres pays ils sont ouverts uniquement en semaine. Selon la cha\u00eene de mode, les ventes en Chine commencent \u00e0 se r\u00e9tablir.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Malgr\u00e9 la crise du coronavirus H&amp;M a enregistr\u00e9 une hausse de son chiffre d\u2019affaires durant le premier trimestre de l\u2019exercice en cours. Pour le deuxi\u00e8me trimestre par contre la cha\u00eene s\u2019attend \u00e0 \u00eatre lourdement impact\u00e9e par la propagation du virus en Europe. Recul en Chine Au cours du premier trimestre de l\u2019exercice d\u00e9cal\u00e9 (du 1er [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-39618","post","type-post","status-publish","format-standard","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chute des ventes chez H&amp;M - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Malgr\u00e9 la crise du coronavirus H&amp;M a enregistr\u00e9 une hausse de son chiffre d\u2019affaires durant le premier trimestre. 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