{"id":39655,"date":"2020-03-17T13:25:24","date_gmt":"2020-03-17T13:25:24","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/apple-recoit-une-amende-record-de-11-milliard-en-france\/"},"modified":"2020-03-17T13:25:24","modified_gmt":"2020-03-17T13:25:24","slug":"apple-recoit-une-amende-record-de-11-milliard-en-france","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/apple-recoit-une-amende-record-de-11-milliard-en-france\/","title":{"rendered":"Apple re\u00e7oit une amende record de 1,1 milliard en France"},"content":{"rendered":"

Un juge fran\u00e7ais a octroy\u00e9 une amende record de 1,1 milliard d\u2019euros \u00e0 Apple<\/strong>. Le producteur multim\u00e9dia aurait d\u00e9savantag\u00e9 les distributeurs ind\u00e9pendants en se livrant \u00e0 des ententes sur les prix et \u00e0 des exclusions.<\/span><\/p>\n

<\/p>\n

\u00a0<\/p>\n

Ententes sur les prix et traitement pr\u00e9f\u00e9rentiel<\/span><\/h2>\n

Apple et ses grossistes en France\u00a0ont conclu des accords ill\u00e9gaux<\/a>, c\u2019est ce qu\u2019a fait savoir l\u2019Autorit\u00e9 fran\u00e7aise de la concurrence. Le fabricant d\u2019iPhone et ses partenaires grossistes ont convenu de ne pas se faire concurrence, et auraient \u00e9galement emp\u00each\u00e9 d\u2019autres distributeurs de faire m\u00eame. <\/span><\/p>\n

\u00a0<\/span><\/p>\n

Des ententes sur les prix sont en cause\u00a0: \u00e0 l\u2019exception de l\u2019iPhone, des prix fixes ont \u00e9t\u00e9 impos\u00e9s aux produits Apple pour environ la moiti\u00e9 du march\u00e9 fran\u00e7ais de la vente au d\u00e9tail. Cette strat\u00e9gie de prix a engendr\u00e9 des difficult\u00e9s pour les autres distributeurs \u00e0 leur faire concurrence avec des prix encore plus bas.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Un march\u00e9 \u00ab\u2009st\u00e9rilis\u00e9\u2009\u00bb<\/span><\/h2>\n

Apple aurait \u00e9galement r\u00e9parti les stocks et les clients entre ses deux partenaires grossistes, de sorte que les \u00ab\u2009revendeurs\u2009\u00bb ind\u00e9pendants n\u2019aient plus aucune chance. Par exemple, lors du lancement de nouveaux produits, des stocks plus importants ont \u00e9t\u00e9 accord\u00e9s \u00e0 ces deux grossistes, alors que d\u2019autres distributeurs faisaient justement face \u00e0 des probl\u00e8mes d\u2019approvisionnement.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Ils ont en fait \u00ab\u2009st\u00e9rilis\u00e9\u2009\u00bb le march\u00e9 de gros, a d\u00e9clar\u00e9 l\u2019Autorit\u00e9 de la concurrence, selon le Financial Times. \u00ab\u2009Ces pratiques ont affaibli certaines entreprises et, dans certains cas m\u00eame, contribu\u00e9 \u00e0 leur sortie du march\u00e9, comme pour eBizcuss\u2009\u00bb, ajoute encore celle-ci.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Deuxi\u00e8me amende en deux mois<\/span><\/h2>\n

Apple s\u2019est donc vu infliger une amende d\u2019au moins 1,1 milliard d\u2019euros par la France. Il s\u2019agit de l\u2019astreinte la plus \u00e9lev\u00e9e jamais impos\u00e9e \u00e0 une seule entreprise par l\u2019Autorit\u00e9 de la concurrence et s\u2019inscrit dans le cadre du contr\u00f4le croissant des g\u00e9ants technologiques am\u00e9ricains par l\u2019Europe. Il y a deux mois \u00e0 peine, l\u2019Hexagone avait d\u00e9j\u00e0 condamn\u00e9 Apple parce que les nouvelles mises \u00e0 jour logicielles ralentissaient les anciens mod\u00e8les d\u2019iPhone. La soci\u00e9t\u00e9 bas\u00e9e \u00e0 Cupertino avait alors d\u00fb s\u2019acquitter de 25 millions d\u2019euros.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Selon le r\u00e9gulateur fran\u00e7ais, les abus se sont produits entre 2005 et 2017, mais n\u2019ont \u00e9t\u00e9 mis au jour pour la premi\u00e8re fois qu\u2019\u00e0 la suite d\u2019une plainte d\u00e9pos\u00e9e en 2012 par le distributeur ind\u00e9pendant\u00a0eBizcuss<\/strong>. Les deux grossistes concern\u00e9s ont \u00e9galement \u00e9t\u00e9 condamn\u00e9s au paiement d\u2019une amende\u00a0: 76 millions d\u2019euros pour Tech Data<\/strong>\u00a0et\u00a063 millions d\u2019euros pour Ingram Micro<\/strong>.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Outre ses propres canaux de vente, Apple compte 2\u2009000 distributeurs ind\u00e9pendants en France. La soci\u00e9t\u00e9 a imm\u00e9diatement r\u00e9agi en indiquant qu\u2019elle \u00e9tait en profond d\u00e9saccord avec la d\u00e9cision et qu\u2019elle souhaitait faire appel. \u00ab\u2009Cela concerne des pratiques vieilles d\u2019une d\u00e9cennie et nie 30 ans de pr\u00e9c\u00e9dents juridiques sur lesquels toutes les entreprises fran\u00e7aises s\u2019appuient\u2009\u00bb, a d\u00e9clar\u00e9 le fabricant de smartphones, ajoutant que cette d\u00e9cision allait cr\u00e9er le chaos pour les entreprises de tous les secteurs.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Un juge fran\u00e7ais a octroy\u00e9 une amende record de 1,1 milliard d\u2019euros \u00e0 Apple. Le producteur multim\u00e9dia aurait d\u00e9savantag\u00e9 les distributeurs ind\u00e9pendants en se livrant \u00e0 des ententes sur les prix et \u00e0 des exclusions. \u00a0 Ententes sur les prix et traitement pr\u00e9f\u00e9rentiel Apple et ses grossistes en France\u00a0ont conclu des accords ill\u00e9gaux, c\u2019est ce […]<\/p>\n","protected":false},"author":1,"featured_media":39652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-39655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"\nApple re\u00e7oit une amende record de 1,1 milliard en France - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Un juge fran\u00e7ais a octroy\u00e9 une amende record de 1,1 milliard d\u2019euros \u00e0 Apple. 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