{"id":39716,"date":"2020-03-19T09:08:37","date_gmt":"2020-03-19T09:08:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/foodmaker-suspend-ses-projets-dexpansion-en-raison-du-coronavirus\/"},"modified":"2020-03-19T09:08:37","modified_gmt":"2020-03-19T09:08:37","slug":"foodmaker-suspend-ses-projets-dexpansion-en-raison-du-coronavirus","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/foodmaker-suspend-ses-projets-dexpansion-en-raison-du-coronavirus\/","title":{"rendered":"Foodmaker suspend ses projets d\u2019expansion en raison du coronavirus"},"content":{"rendered":"<p>La cha\u00eene de restauration rapide saine <strong>Foodmaker <\/strong>avait pr\u00e9vu l\u2019ouverture de cinq nouveaux restaurants dans les mois \u00e0 venir. Toutefois le coronavirus vient mettre des b\u00e2tons dans les roues des projets du CEO Lieven VanLommel. Dans un premier temps il importe de survivre.<\/p>\n<p><!--break--><\/p>\n<h2>\nIntensification de la collaboration avec Delhaize<\/h2>\n<p>Hier,\u00a0Foodmaker <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-take-away-touch%C3%A9-%C3%A0-son-tour-fermeture-de-mcdonalds-quick-et-burger-king\" target=\"_blank\" rel=\"noopener\">a ferm\u00e9 spontan\u00e9ment ses treize restaurants take away<\/a>. Bien qu\u2019au sens strict\u00a0 les \u00e9tablissements auraient pu rester ouverts, dans la pratique cela n\u2019\u00e9tait pas r\u00e9alisable. \u00ab S\u2019il vaut mieux que les gens ne se rassemblent plus durant un moment, je ne vais pas faire travailler du personnel dans treize cuisines ou attirer des clients dans nos restaurants. Aujourd\u2019hui tout se passe dans notre cuisine centrale \u00bb, explique Vanlommel au journal De Tijd.<\/p>\n<p>\nLe CEO esp\u00e8re compenser partiellement la perte de chiffre d\u2019affaires en collaborant plus \u00e9troitement avec <strong>Delhaize<\/strong>, partenaire de Foodmaker depuis quelques ann\u00e9es d\u00e9j\u00e0. A partir d\u2019aujourd\u2019hui la cha\u00eene \u00e9largit l\u2019assortiment Foodmaker dans la plupart de ses supermarch\u00e9s. Il s\u2019agit pour l\u2019essentiel de petits-d\u00e9jeuners, de salades, de p\u00e2tes et de repas chauds. \u00ab En ce moment nos clients se rendent massivement au supermarch\u00e9, c\u2019est donc l\u00e0 que nous devons \u00eatre pr\u00e9sents \u00bb, indique Vanlommel.<\/p>\n<h2>\nLa survie avant tout<\/h2>\n<p>Vanlommel estime que les pertes de revenus occasionn\u00e9es par la crise du coronavirus s\u2019\u00e9l\u00e8veront \u00e0 environ 200.000 euros par semaine. En principe le CEO pourrait tout mettre \u00e0 l\u2019arr\u00eat et introduire une demande de ch\u00f4mage temporaire pour son personnel, mais il ne le fait pas. \u00ab Les co\u00fbts ne s\u2019arr\u00eatent pas pour autant, notamment ceux li\u00e9s aux contrats de bail de nos restaurants par exemple. De plus je veux respecter la mission de mon entreprise : proposer une alimentation saine aux gens. Foodmaker est suppos\u00e9 devenir le McDonald\u2019s sain de l\u2019Europe \u00bb, souligne-t-il d\u2019un air combattif.<\/p>\n<p>\nLes investissements envisag\u00e9s sont suspendus en raison de la crise du coronavirus : l\u2019ouverture des cinq nouveaux restaurants en Belgique et en France pr\u00e9vue dans les prochains mois est donc report\u00e9e. Vanlommel a \u00e9galement l\u2019intention de discuter avec les propri\u00e9taires des locaux et de r\u00e9duire le budget marketing.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de restauration rapide saine Foodmaker avait pr\u00e9vu l\u2019ouverture de cinq nouveaux restaurants dans les mois \u00e0 venir. Toutefois le coronavirus vient mettre des b\u00e2tons dans les roues des projets du CEO Lieven VanLommel. Dans un premier temps il importe de survivre. Intensification de la collaboration avec Delhaize Hier,\u00a0Foodmaker a ferm\u00e9 spontan\u00e9ment ses treize [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-39716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Foodmaker suspend ses projets d\u2019expansion en raison du coronavirus - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene de restauration rapide saine The Foodmaker avait pr\u00e9vu l\u2019ouverture de cinq nouveaux restaurants dans les mois \u00e0 venir. 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