{"id":39821,"date":"2020-03-25T09:28:01","date_gmt":"2020-03-25T09:28:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/nike-voit-ses-benefices-chuter\/"},"modified":"2020-03-25T09:28:01","modified_gmt":"2020-03-25T09:28:01","slug":"nike-voit-ses-benefices-chuter","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-voit-ses-benefices-chuter\/","title":{"rendered":"Nike voit ses b\u00e9n\u00e9fices chuter"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Nike<\/strong>\u00a0a perdu 23\u00a0% de son b\u00e9n\u00e9fice net au cours du trimestre cl\u00f4tur\u00e9 fin f\u00e9vrier. Cette diminution est due au coronavirus, mais aussi \u00e0 la fin de la collaboration de la marque avec ses partenaires grossistes en Am\u00e9rique latine. Le g\u00e9ant de la chaussure affiche pourtant une hausse de 5\u00a0% de son chiffre d\u2019affaires.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Coronavirus en Chine<\/span><\/h2>\n<p><span style=\"background-color:white\">Au cours du troisi\u00e8me trimestre (termin\u00e9 fin f\u00e9vrier) de son exercice, Nike a vu son chiffre d\u2019affaires augmenter de 5\u00a0% \u00e0 10,1 milliards de dollars (9,3 milliards d\u2019euros). Hors effets de change, la croissance aurait m\u00eame atteint 7\u00a0%, ce qui est principalement d\u00fb \u00e0 ses ventes en propre (Nike Direct +13\u00a0%). La croissance de l\u2019e-commerce se serait, quant \u00e0 elle, \u00e9lev\u00e9e \u00e0 36\u00a0%. Bien s\u00fbr, les ventes ont \u00e9t\u00e9 durement touch\u00e9es par le coronavirus qui touchait alors la Chine\u00a0: les ventes ont chut\u00e9 de 4\u00a0%, malgr\u00e9 un d\u00e9but de trimestre tr\u00e8s fort, \u00e0 deux chiffres. Nike souligne cependant que les ventes en ligne ont augment\u00e9 de 5\u00a0% pendant cette p\u00e9riode. Reste donc \u00e0 voir si ce sera \u00e9galement le cas en Europe et aux \u00c9tats-Unis.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">En revanche, la marque a essuy\u00e9 un gros revers au niveau des chiffres de ses b\u00e9n\u00e9fices\u00a0: Nike a engrang\u00e9 837 millions de dollars (750 millions d\u2019euros) de b\u00e9n\u00e9fices nets soit une baisse de 23\u00a0%. Le b\u00e9n\u00e9fice par action est descendu \u00e0 53\u00a0centimes de dollar (0,5\u00a0euro) alors que, selon Thomson Reuters, les analystes <a href=\"https:\/\/www.nasdaq.com\/articles\/nike-inc-q3-earnings-drop-2020-03-24\" target=\"_blank\" rel=\"noopener\">tablaient sur 59\u00a0cents<\/a>\u00a0par action.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">\u00ab\u2009Personne n\u2019est mieux \u00e9quip\u00e9 que Nike\u2009\u00bb<\/span><\/h2>\n<p><span style=\"background-color:white\">La crise du coronavirus en Chine en est, une fois de plus, l\u2019une des causes principales (Nike s\u2019est retrouv\u00e9 avec 7\u00a0% de stock suppl\u00e9mentaire), mais le passage de Nike \u00e0 un mod\u00e8le de partenariat s\u00e9lectif joue ici un r\u00f4le majeur. Dans plusieurs pays d\u2019Am\u00e9rique latine, le label a d\u00e9finitivement cess\u00e9 de collaborer avec les grossistes. Ceci a r\u00e9sult\u00e9 en une charge non r\u00e9currente de 0,25\u00a0dollar par action, repr\u00e9sentant pr\u00e8s de la moiti\u00e9 du b\u00e9n\u00e9fice net restant.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u2009Maintenant que nous commen\u00e7ons \u00e0 observer une reprise en Chine, <a href=\"https:\/\/news.nike.com\/news\/nike-inc-reports-fiscal-2020-third-quarter-results\" target=\"_blank\" rel=\"noopener\">personne n\u2019est mieux \u00e9quip\u00e9<\/a>\u00a0que Nike pour naviguer dans le climat actuel\u2009\u00bb, a toutefois d\u00e9clar\u00e9 avec confiance le directeur financier, Andy Campion. \u00ab\u2009Alors que nous cl\u00f4turons le troisi\u00e8me trimestre, le leadership de la marque Nike et la dynamique commerciale sont plus forts que jamais et encore in\u00e9gal\u00e9s dans le monde.\u2009\u00bb<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike\u00a0a perdu 23\u00a0% de son b\u00e9n\u00e9fice net au cours du trimestre cl\u00f4tur\u00e9 fin f\u00e9vrier. Cette diminution est due au coronavirus, mais aussi \u00e0 la fin de la collaboration de la marque avec ses partenaires grossistes en Am\u00e9rique latine. Le g\u00e9ant de la chaussure affiche pourtant une hausse de 5\u00a0% de son chiffre d\u2019affaires. \u00a0 Coronavirus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-39821","post","type-post","status-publish","format-standard","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nike voit ses b\u00e9n\u00e9fices chuter - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Nike\u00a0a perdu 23\u00a0% de son b\u00e9n\u00e9fice net, du au coronavirus, mais aussi \u00e0 la fin de la collaboration avec ses partenaires grossistes en Am\u00e9rique latine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-voit-ses-benefices-chuter\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike voit ses b\u00e9n\u00e9fices chuter - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Nike\u00a0a perdu 23\u00a0% de son b\u00e9n\u00e9fice net, du au coronavirus, mais aussi \u00e0 la fin de la collaboration avec ses partenaires grossistes en Am\u00e9rique latine.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-voit-ses-benefices-chuter\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-25T09:28:01+00:00\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-voit-ses-benefices-chuter\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-voit-ses-benefices-chuter\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Nike voit ses b\u00e9n\u00e9fices chuter\",\"datePublished\":\"2020-03-25T09:28:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-voit-ses-benefices-chuter\\\/\"},\"wordCount\":413,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"articleSection\":[\"Mode\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-voit-ses-benefices-chuter\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-voit-ses-benefices-chuter\\\/\",\"name\":\"Nike voit ses b\u00e9n\u00e9fices chuter - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"datePublished\":\"2020-03-25T09:28:01+00:00\",\"description\":\"Nike\u00a0a perdu 23\u00a0% de son b\u00e9n\u00e9fice net, du au coronavirus, mais aussi \u00e0 la fin de la collaboration avec ses partenaires grossistes en Am\u00e9rique latine.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-voit-ses-benefices-chuter\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-voit-ses-benefices-chuter\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/nike-voit-ses-benefices-chuter\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nike voit ses b\u00e9n\u00e9fices chuter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\",\"name\":\"dev@grandiz.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"caption\":\"dev@grandiz.com\"},\"sameAs\":[\"http:\\\/\\\/preprod.retaildetail.be\"],\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/devgrandiz-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nike voit ses b\u00e9n\u00e9fices chuter - RetailDetail BE","description":"Nike\u00a0a perdu 23\u00a0% de son b\u00e9n\u00e9fice net, du au coronavirus, mais aussi \u00e0 la fin de la collaboration avec ses partenaires grossistes en Am\u00e9rique latine.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-voit-ses-benefices-chuter\/","og_locale":"fr_FR","og_type":"article","og_title":"Nike voit ses b\u00e9n\u00e9fices chuter - RetailDetail BE","og_description":"Nike\u00a0a perdu 23\u00a0% de son b\u00e9n\u00e9fice net, du au coronavirus, mais aussi \u00e0 la fin de la collaboration avec ses partenaires grossistes en Am\u00e9rique latine.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-voit-ses-benefices-chuter\/","og_site_name":"RetailDetail BE","article_published_time":"2020-03-25T09:28:01+00:00","author":"dev@grandiz.com","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"dev@grandiz.com","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-voit-ses-benefices-chuter\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-voit-ses-benefices-chuter\/"},"author":{"name":"dev@grandiz.com","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9"},"headline":"Nike voit ses b\u00e9n\u00e9fices chuter","datePublished":"2020-03-25T09:28:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-voit-ses-benefices-chuter\/"},"wordCount":413,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"articleSection":["Mode"],"inLanguage":"fr-FR","copyrightYear":"2020","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-voit-ses-benefices-chuter\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-voit-ses-benefices-chuter\/","name":"Nike voit ses b\u00e9n\u00e9fices chuter - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"datePublished":"2020-03-25T09:28:01+00:00","description":"Nike\u00a0a perdu 23\u00a0% de son b\u00e9n\u00e9fice net, du au coronavirus, mais aussi \u00e0 la fin de la collaboration avec ses partenaires grossistes en Am\u00e9rique latine.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-voit-ses-benefices-chuter\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-voit-ses-benefices-chuter\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-voit-ses-benefices-chuter\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Nike voit ses b\u00e9n\u00e9fices chuter"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9","name":"dev@grandiz.com","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","caption":"dev@grandiz.com"},"sameAs":["http:\/\/preprod.retaildetail.be"],"url":"https:\/\/www.retaildetail.be\/fr\/author\/devgrandiz-com\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/39821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=39821"}],"version-history":[{"count":0,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/39821\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=39821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=39821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=39821"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=39821"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=39821"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=39821"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=39821"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=39821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}