{"id":39883,"date":"2020-03-27T13:10:28","date_gmt":"2020-03-27T13:10:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/en-exclusivite-foodmaker-lance-ses-propres-boites-repas-a-lepreuve-du-virus-2\/"},"modified":"2020-03-27T13:10:28","modified_gmt":"2020-03-27T13:10:28","slug":"en-exclusivite-foodmaker-lance-ses-propres-boites-repas-a-lepreuve-du-virus-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/en-exclusivite-foodmaker-lance-ses-propres-boites-repas-a-lepreuve-du-virus-2\/","title":{"rendered":"En exclusivit\u00e9\u2009! Foodmaker lance ses propres bo\u00eetes repas \u00e0 l\u2019\u00e9preuve du virus"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Foodmaker<\/strong>\u00a0lance ses propres bo\u00eetes repas, sous le nom de\u00a0<strong>Vedge Bags<\/strong>. Les clients peuvent opter pour des plats pr\u00e9par\u00e9s ou des plats maison, a d\u00e9clar\u00e9 en exclusivit\u00e9 \u00e0 notre r\u00e9daction le fondateur de l\u2019entreprise, Lieven Vanlommel.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><!--break--><\/p>\n<h2><span style=\"background-color:white\">\u00ab\u2009Les l\u00e9gumes renforcent le syst\u00e8me immunitaire\u2009\u00bb<\/span><\/h2>\n<p><span style=\"background-color:white\">Vedge Bags est une nouvelle initiative de Foodmaker, le producteur et la cha\u00eene belge de salades et de plats sains \u00e0 emporter. En raison de la crise du coronavirus, la soci\u00e9t\u00e9 a \u00e9t\u00e9 contrainte de fermer tous ses propres points de vente et les\u00a0<u><a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/foodmaker-schort-expansieplannen-op-door-corona\">plans d\u2019extension de la formule sont par cons\u00e9quent tomb\u00e9s \u00e0 l\u2019eau<\/a><\/u>. \u00ab\u2009Nous r\u00e9alisons encore toujours 17\u00a0% de notre chiffre d\u2019affaires\u2009\u00bb, a d\u00e9clar\u00e9 M.\u00a0Vanlommel.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Aujourd\u2019hui, Foodmaker a trouv\u00e9 un nouveau moyen de servir directement les consommateurs\u00a0: sous le d\u00e9nominateur #vedgeversus, M.\u00a0Vanlommel veut livrer des plats sains chez les consommateurs. \u00ab\u2009Nous pensons que la consommation de l\u00e9gumes nutritifs renforce le syst\u00e8me immunitaire. Nous voulons rendre les aliments frais et sains abordables et accessibles. C\u2019est pourquoi nous proposons une nouvelle gamme de bo\u00eetes remplies de l\u00e9gumes pour chaque type de famille\u2009\u00bb, explique-t-il.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Les Vedge Bags existent en diff\u00e9rentes versions, en fonction du temps et de l\u2019\u00e9nergie que l\u2019on souhaite consacrer \u00e0 sa pr\u00e9paration. Il existe des bo\u00eetes \u00ab\u2009cuisinez votre propre d\u00eener\u2009\u00bb, pour une ou deux personnes, mais aussi des plats pr\u00e9par\u00e9s frais qu\u2019il suffit de r\u00e9chauffer. Pour les familles nombreuses, il existe une \u00ab\u2009bo\u00eete familiale\u2009\u00bb avec trois repas pr\u00e9par\u00e9s pour cinq personnes, revenant \u00e0 cinq euros par personne.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Un tout nouveau mod\u00e8le d\u2019entreprise<\/span><\/h2>\n<p><span style=\"background-color:white\">La commande se fait via la plateforme en ligne de Foodmaker\u00a0: \u00ab\u2009Nous vous indiquons l\u2019heure de la livraison, sans contact dans une glaci\u00e8re plac\u00e9e devant la porte\u2009\u00bb, explique M.\u00a0Vanlommel. Ces \u00ab\u2009bags\u2009\u00bb seront disponibles via\u00a0<strong>Delhaize<\/strong>\u00a0Delivery, \u00e0 partir du 1er avril, en fonction de la demande et de la capacit\u00e9.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">L\u2019id\u00e9e n\u2019est, en r\u00e9alit\u00e9, pas enti\u00e8rement nouvelle\u00a0: M.\u00a0Vanlommel r\u00e9fl\u00e9chit \u00e0 ce concept depuis cinq ans d\u00e9j\u00e0. C\u2019est n\u00e9anmoins un sacr\u00e9 changement pour le producteur, qui jusqu\u2019\u00e0 pr\u00e9sent ne produisait que des bo\u00eetes pour une personne. \u00ab\u2009C\u2019est un tout nouveau mod\u00e8le d\u2019entreprise. Le concept continuera de toute fa\u00e7on d\u2019exister m\u00eame apr\u00e8s la crise de la couronne\u00a0: l\u2019id\u00e9e \u00e9tait l\u00e0, mais maintenant nous la d\u00e9ployons plus rapidement parce que les gens en ont vraiment besoin. Plus vous \u00eates fort \u00e0 l\u2019int\u00e9rieur, plus vous \u00eates fort contre le virus.\u2009\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Les bo\u00eetes pourraient m\u00eame d\u00e9barquer dans les magasins Delhaize, mais Vanlommel veut d\u2019abord faire un test en ligne. C\u2019est plut\u00f4t \u00e9tonnant puisque la cha\u00eene de restaurant avait r\u00e9cemment annonc\u00e9 qu\u2019elle allait fonctionner enti\u00e8rement par l\u2019interm\u00e9diaire de ce partenaire de d\u00e9tail. Maintenant, l\u2019entreprise va directement vers le consommateur et va de nouveau concurrencer le commerce de d\u00e9tail.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">La suite: l&rsquo;alimentation personnalis\u00e9e<\/span><\/h2>\n<p><span style=\"background-color:white\">Pour les athl\u00e8tes et les personnes ayant un mode de vie actif, un service de repas sera aussi propos\u00e9 avec des aliments personnalis\u00e9s, et ce, dans une deuxi\u00e8me phase. Gr\u00e2ce \u00e0 l\u2019application mobile Foodmaker, les consommateurs pourront calculer quels aliments est le mieux pour eux en fonction de leur activit\u00e9. \u00ab\u2009Je suis all\u00e9 me promener, mais que suis-je cens\u00e9 manger\u2009? L\u2019application sera pourvue d\u2019un calculateur alimentaire et, gr\u00e2ce \u00e0 une formule d\u2019abonnement, les utilisateurs pourront b\u00e9n\u00e9ficier d\u2019une alimentation enti\u00e8rement personnalis\u00e9e compos\u00e9e par notre \u00e9quipe de consultants en nutrition.\u2009\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Foodmaker livre d\u2019ores et d\u00e9j\u00e0 quotidiennement des repas sains et adapt\u00e9s \u00e0 un grand nombre de sportifs, dont Kim Clijsters, afin de leur permettre de se concentrer \u00e0 100\u00a0% sur leur sport. \u00ab\u2009Quelqu\u2019un comme Victor Campenaerts ne veut certainement pas risquer d\u2019\u00eatre infect\u00e9, il ne sort donc pas de chez lui. Nous avons re\u00e7u une demande de sa part, mais de beaucoup d\u2019autres \u00e9galement. Nous l\u2019avons d\u00e9j\u00e0 fait, mais maintenant nous le faisons pour tout le monde.\u2009\u00bb<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Foodmaker\u00a0lance ses propres bo\u00eetes repas, sous le nom de\u00a0Vedge Bags. Les clients peuvent opter pour des plats pr\u00e9par\u00e9s ou des plats maison, a d\u00e9clar\u00e9 en exclusivit\u00e9 \u00e0 notre r\u00e9daction le fondateur de l\u2019entreprise, Lieven Vanlommel. \u00a0 \u00ab\u2009Les l\u00e9gumes renforcent le syst\u00e8me immunitaire\u2009\u00bb Vedge Bags est une nouvelle initiative de Foodmaker, le producteur et la cha\u00eene [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-39883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>En exclusivit\u00e9\u2009! 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