{"id":40034,"date":"2020-04-03T11:10:23","date_gmt":"2020-04-03T11:10:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/hm-vu-ses-benefices-precoronavirus-doubler\/"},"modified":"2020-04-03T11:10:23","modified_gmt":"2020-04-03T11:10:23","slug":"hm-vu-ses-benefices-precoronavirus-doubler","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-vu-ses-benefices-precoronavirus-doubler\/","title":{"rendered":"H&M a vu ses b\u00e9n\u00e9fices pr\u00e9coronavirus doubler"},"content":{"rendered":"

Au cours du trimestre cl\u00f4tur\u00e9 fin f\u00e9vrier,\u00a0H&M<\/strong>\u00a0a doubl\u00e9 ses b\u00e9n\u00e9fices et augment\u00e9 ses ventes de 8\u00a0%. Bonne nouvelle donc, jusqu\u2019\u00e0 ce que le coronavirus touche le monde entier\u00a0: en mars, son chiffre d\u2019affaires a, en effet, diminu\u00e9 de moiti\u00e9.<\/span><\/p>\n

<\/p>\n

\u00a0<\/p>\n

Evolution positive, jusqu’au Covid-19<\/span><\/h2>\n

H&M a connu une tendance tr\u00e8s positive au cours de son premier trimestre, qui s\u2019est d\u00e9roul\u00e9 du 1er d\u00e9cembre au 29 f\u00e9vrier\u00a0: les b\u00e9n\u00e9fices ont plus que doubl\u00e9 pour atteindre 2,5 milliards de couronnes su\u00e9doises (230 millions d\u2019euros), ce qui, selon la PDG Helena Helmersson, indique que les efforts de transformation du g\u00e9ant de la mode portent leurs fruits. Le b\u00e9n\u00e9fice brut a affich\u00e9 une croissance 10\u00a0% et permis l\u2019enregistrement d\u2019une marge brute de 51\u00a0%.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

\u00ab\u2009L\u2019accent mis sur l\u2019offre et l\u2019exp\u00e9rience client a continu\u00e9 de stimuler les ventes \u00e0 prix plein, avec pour cons\u00e9quences des d\u00e9marques plus limit\u00e9es et de meilleurs niveaux de stock. Cette \u00e9volution positive, ayant d\u00e9but\u00e9 d\u00e8s 2019, montre que notre travail de transformation est efficace et que nos investissements \u00e0 long terme portent leurs fruits\u2009\u00bb, a d\u00e9clar\u00e9 la dirigeante.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Le chiffre d\u2019affaires a affich\u00e9 une hausse de 8\u00a0% pour atteindre les 54,9 milliards de couronnes su\u00e9doises (5 milliards d\u2019euros), soit une croissance de 5\u00a0% en devises locales. Les ventes en ligne ont quant \u00e0 elles augment\u00e9 de 48\u00a0% en couronnes su\u00e9doises et de 44\u00a0% en devises locales. Au cours de la seconde moiti\u00e9 du trimestre, les ventes du groupe ont toutefois \u00e9t\u00e9 frein\u00e9es par l\u2019apparition rapide du coronavirus, principalement en Chine (o\u00f9 les ventes ont chut\u00e9 de 84\u00a0% en f\u00e9vrier). En excluant les r\u00e9gions les plus touch\u00e9es \u00e0 l\u2019\u00e9poque (Chine, Hong Kong, Singapour, Macao, Japon et Taiwan), le chiffre d\u2019affaires a augment\u00e9 de 7\u00a0% en devises locales.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Le coronavirus provoque une nouvelle baisse<\/span><\/h2>\n

Les regards de la plupart des analystes sont riv\u00e9s sur le nouveau deuxi\u00e8me trimestre, au cours duquel le coronavirus est \u00e9galement arriv\u00e9 en Europe et en Am\u00e9rique. Au 31 mars, pas moins de 3778 magasins sur les 5065 \u00e9taient ferm\u00e9s, ce qui repr\u00e9sente une baisse de 46\u00a0% du chiffre d\u2019affaires net au mois de mars. La baisse n\u2019est que partiellement absorb\u00e9e par les ventes en ligne, qui ont augment\u00e9 de 17\u00a0%. Le deuxi\u00e8me trimestre sera d\u00e9ficitaire, pr\u00e9dit Helena Helmersson.\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

H&M prend de nombreuses mesures contre la crise du coronavirus et son impact \u00e9conomique. Le groupe de mode entretient des discussions avec l\u2019ensemble des propri\u00e9taires de ses surfaces commerciales concernant les loyers. Afin de garantir les liquidit\u00e9s n\u00e9cessaires, le groupe a \u00e9galement recours \u00e0 de nouvelles lignes de cr\u00e9dit. En outre, les investissements pr\u00e9vus seront r\u00e9duits ou report\u00e9s.\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Comme annonc\u00e9 pr\u00e9c\u00e9demment, il faut aussi s\u2019attendre \u00e0 une s\u00e9rie de licenciements massifs<\/a>. Enfin, les actionnaires ne recevront pas de dividende cette ann\u00e9e, tandis que les cadres sup\u00e9rieurs de l\u2019entreprise renonceront \u00e0 20\u00a0% de leur salaire. Pendant ce temps, les usines H&M fabriquent des v\u00eatements de protection pour le personnel soignant et la Fondation H&M fait des dons d\u2019argent \u00e0 l\u2019Organisation mondiale de la sant\u00e9 (OMS).<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Au cours du trimestre cl\u00f4tur\u00e9 fin f\u00e9vrier,\u00a0H&M\u00a0a doubl\u00e9 ses b\u00e9n\u00e9fices et augment\u00e9 ses ventes de 8\u00a0%. Bonne nouvelle donc, jusqu\u2019\u00e0 ce que le coronavirus touche le monde entier\u00a0: en mars, son chiffre d\u2019affaires a, en effet, diminu\u00e9 de moiti\u00e9. \u00a0 Evolution positive, jusqu’au Covid-19 H&M a connu une tendance tr\u00e8s positive au cours de son […]<\/p>\n","protected":false},"author":1,"featured_media":40031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-40034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nH&M a vu ses b\u00e9n\u00e9fices pr\u00e9coronavirus doubler - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Au cours du 1er trimestre,\u00a0H&M\u00a0a doubl\u00e9 ses b\u00e9n\u00e9fices et augment\u00e9 ses ventes de 8 %. 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