{"id":40064,"date":"2020-04-06T09:52:15","date_gmt":"2020-04-06T09:52:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/amazon-reporte-le-prime-day-jusqua-300-millions-de-pertes\/"},"modified":"2020-04-06T09:52:15","modified_gmt":"2020-04-06T09:52:15","slug":"amazon-reporte-le-prime-day-jusqua-300-millions-de-pertes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/amazon-reporte-le-prime-day-jusqua-300-millions-de-pertes\/","title":{"rendered":"Amazon reporte le Prime Day, jusqu\u2019\u00e0 300 millions de pertes"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Amazon<\/strong>\u00a0reporte son festival de r\u00e9ductions annuel, Prime Day, en raison de la crise du coronavirus. Cette d\u00e9cision pourrait cependant co\u00fbter jusqu\u2019\u00e0 300 millions de dollars (270 millions d\u2019euros) au g\u00e9ant du commerce \u00e9lectronique.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Cinq millions d\u2019appareils invendus<\/span><\/h2>\n<p><span style=\"background-color:white\">Le Prime Day, la f\u00eate annuelle du shopping pour les membres d\u2019Amazon Prime, aura lieu plus tard cette ann\u00e9e. Normalement, cette journ\u00e9e sp\u00e9ciale r\u00e9ductions devait se d\u00e9rouler vers le 5 juillet, mais en raison de la crise du coronavirus, l\u2019entreprise a d\u00e9cid\u00e9 de reporter la date. Ce report co\u00fbtera pourtant cher au d\u00e9taillant en ligne\u00a0: dans une note interne, la plateforme \u00e9voque cinq millions d\u2019appareils, tels que les haut-parleurs intelligents Amazon Echo, qui se vendront donc moins rapidement.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Les partenaires commerciaux de la plateforme vont \u00e9galement\u00a0<a href=\"https:\/\/www.reuters.com\/article\/us-health-coronavirus-amazon-com-prime-d\/exclusive-amazon-to-delay-prime-day-event-due-to-coronavirus-outlines-cloud-risks-idUSKBN21L2S6\" target=\"_blank\" rel=\"noopener\">perdre d\u2019importantes recettes<\/a>. Le montant que la soci\u00e9t\u00e9 de Jeff Bezos enregistre lors du Prime Day n\u2019est pas communiqu\u00e9, mais les partenaires commerciaux externes auraient \u00e0 eux seuls g\u00e9n\u00e9r\u00e9 deux milliards de dollars de ventes l\u2019ann\u00e9e derni\u00e8re.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Afin de limiter les d\u00e9g\u00e2ts, Amazon aurait d\u00fb lancer plus t\u00f4t une vague de promotions, mais cela s\u2019av\u00e8rera difficile si les probl\u00e8mes de capacit\u00e9 persistent en raison de la pression engendr\u00e9e par cette crise. C\u2019est ce que rapporte Reuters d\u2019apr\u00e8s des proc\u00e8s-verbaux de r\u00e9unions ayant fuit\u00e9. Dans le pire des cas, le d\u00e9taillant craint que l\u2019impact de ce report n\u2019atteigne les 270 millions d\u2019euros, et que cela engendre plus probablement une centaine de millions d\u2019euros de perte de chiffre d\u2019affaires.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Les centres de donn\u00e9es en danger<\/span><\/h2>\n<p><span style=\"background-color:white\">Les entrep\u00f4ts d\u2019Amazon et surtout ses centres de donn\u00e9es suscitent \u00e9galement des inqui\u00e9tudes\u00a0: \u00e0 la suite des protestations des employ\u00e9s concernant le manque de s\u00e9curit\u00e9 pendant l\u2019\u00e9pid\u00e9mie, l\u2019entreprise met notamment en place des mesures plus strictes concernant la distance sociale, mais la direction s\u2019inqui\u00e8te pour l\u2019ouverture pr\u00e9vue de nouveaux centres de donn\u00e9es en Irlande.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Certaines entreprises de construction pr\u00e9f\u00e8rent suspendre leurs activit\u00e9s, tandis qu\u2019Amazon craint que les gouvernements et les employ\u00e9s ne stoppent autre part les activit\u00e9s de cloud computing. En effet, Amazon tire la quasi-totalit\u00e9 de ses b\u00e9n\u00e9fices de ses op\u00e9rations cloud, de sorte que toute diminution de ces derni\u00e8res aurait un impact financier majeur pour l\u2019entreprise.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon\u00a0reporte son festival de r\u00e9ductions annuel, Prime Day, en raison de la crise du coronavirus. Cette d\u00e9cision pourrait cependant co\u00fbter jusqu\u2019\u00e0 300 millions de dollars (270 millions d\u2019euros) au g\u00e9ant du commerce \u00e9lectronique. \u00a0 Cinq millions d\u2019appareils invendus Le Prime Day, la f\u00eate annuelle du shopping pour les membres d\u2019Amazon Prime, aura lieu plus tard [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-40064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon reporte le Prime Day, jusqu\u2019\u00e0 300 millions de pertes - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon\u00a0reporte Prime Day, en raison de la crise du coronavirus. 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