{"id":4016,"date":"2013-09-25T14:05:23","date_gmt":"2013-09-25T14:05:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-groupe-colruyt-lance-un-nouveau-logo\/"},"modified":"2013-09-25T14:05:23","modified_gmt":"2013-09-25T14:05:23","slug":"le-groupe-colruyt-lance-un-nouveau-logo","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-groupe-colruyt-lance-un-nouveau-logo\/","title":{"rendered":"Le Groupe Colruyt lance un nouveau logo"},"content":{"rendered":"<h2>Diff\u00e9renciation et simplicit\u00e9<\/h2>\n<p>Le but de ce nouveau logo est \u00e9galement de diff\u00e9rencier le groupe fa\u00eetier de sa filiale discount Colruyt. \u00ab L\u2019ancien logo du Groupe Colruyt \u00e9tait tr\u00e8s proche de celui des magasins Colruyt : le diamant orange caract\u00e9ristique apparaissait dans les deux logos. Mais aujourd\u2019hui le Groupe Colruyt repr\u00e9sente bien plus que les seuls magasins Colruyt \u00bb, pr\u00e9cise Jef Colruyt.<\/p>\n<p>Le logo doit donc traduire visuellement la culture d\u2019entreprise et l\u2019\u00e9volution qu\u2019a travers\u00e9e le Groupe\u00a0 Colruyt durant ces derni\u00e8res d\u00e9cennies. \u00ab Le groupe est n\u00e9 des magasins Colruyt. C\u2019est pourquoi nous avons voulu garder le nom de famille dans le logo \u00bb, explique le CEO. \u00ab Mais \u00e0 pr\u00e9sent la diff\u00e9rence entre le Groupe Colruyt et Colruyt est plus claire. \u00bb D\u00e8s lors il n&rsquo;y aura plus de confusion entre les deux.<\/p>\n<p>Le slogan a \u00e9galement \u00e9t\u00e9 modifi\u00e9 et sera d\u00e9sormais \u2018Simplicity in retail\u2019. \u00ab Les clients savent parfaitement ce qu\u2019ils peuvent attendre des diff\u00e9rentes formules de magasins au sein du Groupe Colruyt \u00bb, poursuit Jef Colruyt. \u00ab Ainsi les choses sont simples pour eux. \u00bb<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Diff\u00e9renciation et simplicit\u00e9 Le but de ce nouveau logo est \u00e9galement de diff\u00e9rencier le groupe fa\u00eetier de sa filiale discount Colruyt. \u00ab L\u2019ancien logo du Groupe Colruyt \u00e9tait tr\u00e8s proche de celui des magasins Colruyt : le diamant orange caract\u00e9ristique apparaissait dans les deux logos. Mais aujourd\u2019hui le Groupe Colruyt repr\u00e9sente bien plus que les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-4016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le Groupe Colruyt lance un nouveau logo - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-groupe-colruyt-lance-un-nouveau-logo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Groupe Colruyt lance un nouveau logo - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Diff\u00e9renciation et simplicit\u00e9 Le but de ce nouveau logo est \u00e9galement de diff\u00e9rencier le groupe fa\u00eetier de sa filiale discount Colruyt. \u00ab L\u2019ancien logo du Groupe Colruyt \u00e9tait tr\u00e8s proche de celui des magasins Colruyt : le diamant orange caract\u00e9ristique apparaissait dans les deux logos. 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