{"id":40211,"date":"2020-04-10T12:26:50","date_gmt":"2020-04-10T12:26:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/la-folie-du-stockage-est-passee-baisse-du-chiffre-daffaires-des-supermarches-2\/"},"modified":"2020-04-10T12:26:50","modified_gmt":"2020-04-10T12:26:50","slug":"la-folie-du-stockage-est-passee-baisse-du-chiffre-daffaires-des-supermarches-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-folie-du-stockage-est-passee-baisse-du-chiffre-daffaires-des-supermarches-2\/","title":{"rendered":"La folie du stockage est pass\u00e9e : baisse du chiffre d\u2019affaires des supermarch\u00e9s"},"content":{"rendered":"<p><span style=\"background-color:white\">\u00c0 en croire les derniers chiffres de Nielsen, les consommateurs belges ont cess\u00e9 de se constituer des r\u00e9serves\u00a0: le chiffre d\u2019affaires des supermarch\u00e9s a chut\u00e9 de 1,6\u00a0% durant la semaine 14 (par rapport \u00e0 la semaine pr\u00e9c\u00e9dente). Une reprise des ventes est cependant possible avec le week-end pascal.\u00a0<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Nouvelle norme<\/span><\/h2>\n<p><span style=\"background-color:white\">Les consommateurs belges semblent s\u2019\u00eatre adapt\u00e9s \u00e0 la \u00ab\u2009nouvelle norme\u2009\u00bb de la vie en quarantaine sous la menace du coronavirus, affirme le bureau d\u2019\u00e9tudes de march\u00e9 Nielsen. Si les ventes des supermarch\u00e9s et des magasins de proximit\u00e9 ont augment\u00e9 de 13,2\u00a0% par rapport \u00e0 l\u2019ann\u00e9e derni\u00e8re au cours de la semaine se terminant le 5 avril en Belgique, elles ont recul\u00e9 de 1,6\u00a0% par rapport \u00e0 la semaine pr\u00e9c\u00e9dente. On peut donc observer un ralentissement apr\u00e8s<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/supermarch%C3%A9s-des-chiffres-impressionnants-dus-au-coronavirus\" target=\"_blank\" rel=\"noopener\"> les impressionnants records de ventes<\/a>\u00a0provoqu\u00e9s par les craintes de p\u00e9nuries.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u2009Nous constatons que les consommateurs ne font plus de r\u00e9serves\u2009\u00bb, d\u00e9clare Johan Vrancken, directeur de Nielsen Benelux Connect. \u00ab\u2009Il se peut qu\u2019ils ach\u00e8tent un peu plus pour ne pas devoir se rendre dans les magasins aussi souvent. Mais le surcro\u00eet de croissance est imputable \u00e0 la fermeture de l\u2019horeca et aux mesures prises par les autorit\u00e9s qui obligent les consommateurs \u00e0 manger davantage chez eux. Nous pr\u00e9voyons cependant une nette augmentation du chiffre d\u2019affaires \u00e0 l\u2019approche du week-end pascal parce que les consommateurs vont continuer \u00e0 c\u00e9l\u00e9brer P\u00e2ques &#8211; bien que diff\u00e9remment de l\u2019an dernier.\u2009\u00bb<\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"\/sites\/default\/files\/Nielsengrafiek.jpg\" style=\"height:331px;width:450px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 en croire les derniers chiffres de Nielsen, les consommateurs belges ont cess\u00e9 de se constituer des r\u00e9serves\u00a0: le chiffre d\u2019affaires des supermarch\u00e9s a chut\u00e9 de 1,6\u00a0% durant la semaine 14 (par rapport \u00e0 la semaine pr\u00e9c\u00e9dente). Une reprise des ventes est cependant possible avec le week-end pascal.\u00a0 \u00a0 Nouvelle norme Les consommateurs belges semblent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-40211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La folie du stockage est pass\u00e9e : baisse du chiffre d\u2019affaires des supermarch\u00e9s - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les consommateurs belges ont cess\u00e9 de se 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