{"id":40284,"date":"2020-04-16T09:44:12","date_gmt":"2020-04-16T09:44:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/delvaux-ouvre-sa-propre-boutique-en-ligne\/"},"modified":"2020-04-16T09:44:12","modified_gmt":"2020-04-16T09:44:12","slug":"delvaux-ouvre-sa-propre-boutique-en-ligne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/delvaux-ouvre-sa-propre-boutique-en-ligne\/","title":{"rendered":"Delvaux ouvre sa propre boutique en ligne"},"content":{"rendered":"<p><span style=\"background-color:white\">Demain, le c\u00e9l\u00e8bre fabricant belge de sacs \u00e0 main de luxe, <strong>Delvaux<\/strong>, lancera sa propre boutique en ligne. Toutes les filiales de l\u2019entreprise sont rest\u00e9es ferm\u00e9es ces derni\u00e8res semaines \u00e0 cause de la crise du coronavirus, mais en coulisses, Delvaux a travaill\u00e9 dur pour d\u00e9velopper sa nouvelle boutique en ligne.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Formation<\/span><\/h2>\n<p><span style=\"background-color:white\">Delvaux, la plus ancienne marque de luxe belge, a toujours \u00e9t\u00e9 tr\u00e8s prudente en mati\u00e8re de commerce \u00e9lectronique. Jusqu\u2019\u00e0 pr\u00e9sent, la vente en ligne s\u2019est limit\u00e9e \u00e0 une collaboration occasionnelle\u00a0: Delvaux a travaill\u00e9 avec\u00a0<strong>Barneys<\/strong> aux \u00c9tats-Unis, mais cela a pris fin lorsque le grand magasin a sombr\u00e9. La marque de sacs \u00e0 main a \u00e9galement conclu r\u00e9cemment un accord avec\u00a0<strong>JD.com<\/strong>\u00a0concernant la vente en ligne, en Chine, de ses produits convoit\u00e9s.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Mais d\u00e8s demain, Delvaux ouvrira aussi sa propre boutique en ligne. Les plans existaient d\u00e9j\u00e0, mais le PDG Marco Probst a profit\u00e9 de la crise du coronavirus pour acc\u00e9l\u00e9rer les d\u00e9veloppements num\u00e9riques. Il a d\u00e9j\u00e0 occup\u00e9 ce poste dans l\u2019entreprise auparavant, mais l\u2019a r\u00e9int\u00e9gr\u00e9 \u00e0 la fin de l\u2019ann\u00e9e derni\u00e8re, apr\u00e8s dix-huit mois d\u2019absence. Il suivait alors une formation sur le marketing num\u00e9rique, entre autres, \u00e0 la Columbia Business School.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Arrogance<\/span><\/h2>\n<p><span style=\"background-color:white\">\u00ab\u2009Lors de mon retour chez Delvaux en d\u00e9cembre dernier, apr\u00e8s un an et demi d\u2019absence, nous disions avec arrogance ne poss\u00e9der que des magasins physiques, combin\u00e9s \u00e0 un tr\u00e8s bon service. J\u2019ai r\u00e9alis\u00e9 que j\u2019utilisais aussi mon iPhone pour acheter des guitares \u00e9lectriques de grande qualit\u00e9. Delvaux devait donc s\u2019ouvrir et\u00a0<a href=\"https:\/\/uk.fashionnetwork.com\/news\/Delvaux-launching-itself-into-e-commerce-on-april-17,1207414.html\" target=\"_blank\" rel=\"noopener\">mettre en place une task force<\/a>, pas tant pour le commerce \u00e9lectronique que pour la num\u00e9risation\u2009\u00bb, a d\u00e9clar\u00e9 le PDG de 54 ans \u00e0 FashionNetwork.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">La num\u00e9risation devrait permettre l\u2019exploitation de donn\u00e9es ainsi que l\u2019accroissement de la visibilit\u00e9 et de la notori\u00e9t\u00e9 de la marque. Marco Probst est en effet convaincu que 80\u00a0% de tous les achats effectu\u00e9s aujourd\u2019hui sont au moins influenc\u00e9s par des exp\u00e9riences en ligne. Nous avions une \u00ab\u2009page d\u2019accueil institutionnelle\u2009\u00bb, mais elle n\u2019offrait aucune information sur les produits. La prochaine \u00e9tape consiste \u00e0 analyser les clics et les informations des clients, qui sont-ils et d\u2019o\u00f9 viennent-ils\u2009\u00bb, souligne-t-il.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Demain, le c\u00e9l\u00e8bre fabricant belge de sacs \u00e0 main de luxe, Delvaux, lancera sa propre boutique en ligne. Toutes les filiales de l\u2019entreprise sont rest\u00e9es ferm\u00e9es ces derni\u00e8res semaines \u00e0 cause de la crise du coronavirus, mais en coulisses, Delvaux a travaill\u00e9 dur pour d\u00e9velopper sa nouvelle boutique en ligne. \u00a0 Formation Delvaux, la plus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-40284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Delvaux ouvre sa propre boutique en ligne - RetailDetail 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