{"id":40331,"date":"2020-04-20T06:49:37","date_gmt":"2020-04-20T06:49:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/paques-offert-un-nouveau-pic-de-chiffre-daffaires-aux-supermarches-2\/"},"modified":"2020-04-20T06:49:37","modified_gmt":"2020-04-20T06:49:37","slug":"paques-offert-un-nouveau-pic-de-chiffre-daffaires-aux-supermarches-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/paques-offert-un-nouveau-pic-de-chiffre-daffaires-aux-supermarches-2\/","title":{"rendered":"P\u00e2ques a offert un nouveau pic de chiffre d\u2019affaires aux supermarch\u00e9s"},"content":{"rendered":"<p><span style=\"background-color:white\">Le chiffre d\u2019affaires des supermarch\u00e9s belges enregistr\u00e9 lors de la premi\u00e8re semaine des vacances de P\u00e2ques a d\u00e9pass\u00e9 de 10\u00a0% celui de la m\u00eame p\u00e9riode en 2019. Trois facteurs expliquent cette remarquable reprise des ventes.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">P\u00e2ques \u00e0 la maison<\/span><\/h2>\n<p><span style=\"background-color:white\">Au cours des derni\u00e8res semaines, les supermarch\u00e9s\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-folie-du-stockage-est-pass%C3%A9e-baisse-du-chiffre-d%E2%80%99affaires-des-supermarch%C3%A9s\" target=\"_blank\" rel=\"noopener\">ont vu leur chiffre d\u2019affaires diminuer<\/a> apr\u00e8s les pics de ventes, dus au stockage de masse, survenus dans la seconde moiti\u00e9 du mois de mars. Lors de la semaine\u00a015 \u2014 ayant pris fin le 12 avril alors que les Belges c\u00e9l\u00e9braient P\u00e2ques chez eux \u2014 le chiffre d\u2019affaires a connu une nouvelle augmentation de 23,5\u00a0%. Les magasins ont r\u00e9alis\u00e9 59 millions d\u2019euros de ventes suppl\u00e9mentaires qu\u2019en 2019. Le chiffre d\u2019affaires enregistr\u00e9 lors de la Semaine sainte a \u00e9t\u00e9 sup\u00e9rieur de 10\u00a0% \u00e0 celui de l\u2019an pass\u00e9.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u2009Trois facteurs ont contribu\u00e9 \u00e0 la forte reprise des ventes dans les supermarch\u00e9s\u2009\u00bb, explique Johan Vrancken, directeur de Nielsen Benelux Connect\u00a0: \u00ab\u2009Tout d\u2019abord, nous passons actuellement plus de temps \u00e0 travailler, \u00e0 manger et \u00e0 faire la f\u00eate \u00e0 la maison, et nous constatons que les consommateurs belges essaient de tirer le meilleur parti de la situation. Deuxi\u00e8mement, au lieu d\u2019aller au restaurant ou au caf\u00e9 pour profiter d\u2019un brunch de P\u00e2ques en famille, nous c\u00e9l\u00e9brons maintenant cela autant que possible chez nous. Et enfin, nous avons eu beaucoup de chance avec le temps cette ann\u00e9e par rapport \u00e0 l\u2019ann\u00e9e derni\u00e8re. Nous constatons ces tendances dans nos donn\u00e9es, car les ventes de produits de boulangerie, de produits solaires et de boissons alcoolis\u00e9es sont en augmentation.\u2009\u00bb Johan Vrancken s\u2019attend n\u00e9anmoins \u00e0 ce que les ventes diminuent \u00e0 nouveau au cours de la semaine\u00a016.<\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"De supermarkten kennen een paaspiek\" src=\"\/sites\/default\/files\/Nielsen%20grafiek%20Pasen.jpg\" style=\"height:330px;width:450px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le chiffre d\u2019affaires des supermarch\u00e9s belges enregistr\u00e9 lors de la premi\u00e8re semaine des vacances de P\u00e2ques a d\u00e9pass\u00e9 de 10\u00a0% celui de la m\u00eame p\u00e9riode en 2019. Trois facteurs expliquent cette remarquable reprise des ventes. \u00a0 P\u00e2ques \u00e0 la maison Au cours des derni\u00e8res semaines, les supermarch\u00e9s\u00a0ont vu leur chiffre d\u2019affaires diminuer apr\u00e8s les pics [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-40331","post","type-post","status-publish","format-standard","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>P\u00e2ques a offert un nouveau pic de chiffre d\u2019affaires aux supermarch\u00e9s - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le chiffre d\u2019affaires des supermarch\u00e9s belges lors de la premi\u00e8re semaine des vacances de P\u00e2ques a d\u00e9pass\u00e9 de 10\u00a0% celui de la m\u00eame p\u00e9riode en 2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/paques-offert-un-nouveau-pic-de-chiffre-daffaires-aux-supermarches-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P\u00e2ques a offert un nouveau pic de chiffre d\u2019affaires aux supermarch\u00e9s - 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