{"id":40339,"date":"2020-04-20T08:58:56","date_gmt":"2020-04-20T08:58:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/ikea-rouvre-ses-magasins-et-propose-des-videoconferences\/"},"modified":"2020-04-20T08:58:56","modified_gmt":"2020-04-20T08:58:56","slug":"ikea-rouvre-ses-magasins-et-propose-des-videoconferences","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-rouvre-ses-magasins-et-propose-des-videoconferences\/","title":{"rendered":"Ikea rouvre ses magasins et propose des vid\u00e9oconf\u00e9rences"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Ikea<\/strong>\u00a0esp\u00e8re pouvoir rouvrir ses magasins europ\u00e9ens \u00e0 partir de la fin du mois d\u2019avril. En attendant, la cha\u00eene propose d\u00e9j\u00e0 des conseils par vid\u00e9oconf\u00e9rence en Belgique. La crise du coronavirus a d\u00e9j\u00e0 co\u00fbt\u00e9 60\u00a0% de son chiffre d\u2019affaires \u00e0 l\u2019entreprise su\u00e9doise.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">\u00c0 partir du 28 avril<\/span><\/h2>\n<p><span style=\"background-color:white\">Aux Pays-Bas, les magasins Ikea rouvriront le 28 avril, mais cela\u00a0<a href=\"https:\/\/www.ikea.com\/nl\/nl\/stores\/\" target=\"_blank\" rel=\"noopener\">sous de strictes conditions<\/a>. Les treize magasins ne seront autoris\u00e9s \u00e0 accueillir qu\u2019un nombre limit\u00e9 de clients. Le restaurant et l\u2019espace enfant Sm\u00e5land resteront ferm\u00e9s pour le moment.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">En mai, d\u2019autres r\u00e9ouvertures suivront \u00e9galement ailleurs en Europe, a d\u00e9clar\u00e9 le CEO, Jesper Brodin, \u00e0 l\u2019agence de presse Reuters. Il estime d\u00e9sormais que la p\u00e9riode de fermeture de chaque magasin\u00a0<a href=\"https:\/\/www.reuters.com\/article\/us-health-coronavirus-ikea-exclusive\/exclusive-ikea-aims-to-start-reopening-stores-in-europe-in-may-idUSKBN21Z2BX\" target=\"_blank\" rel=\"noopener\">atteindra une dur\u00e9e maximale de huit semaines<\/a>. Jusqu\u2019\u00e0 pr\u00e9sent, Ikea a vu ses ventes chuter de 60\u00a0%. Le commerce \u00e9lectronique repr\u00e9sente aujourd\u2019hui environ la moiti\u00e9 du chiffre d\u2019affaires du groupe, mais n\u2019est pas en mesure de compenser suffisamment les cons\u00e9quences engendr\u00e9es par les fermetures.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Conseils en ligne par vid\u00e9oconf\u00e9rence<\/span><\/h2>\n<p><span style=\"background-color:white\">En attendant la r\u00e9ouverture de ses magasins physiques en Belgique, Ikea propose d\u00e9sormais des conseils personnalis\u00e9s par vid\u00e9oconf\u00e9rence. Les consommateurs peuvent prendre rendez-vous en ligne et obtenir\u00a0<a href=\"https:\/\/www.hln.be\/woon\/ikea-start-met-persoonlijk-advies-in-videogesprek~a65fb0dd\/\" target=\"_blank\" rel=\"noopener\">une demi-heure de conseils gratuits<\/a>\u00a0dispens\u00e9s par un collaborateur de la cha\u00eene. Ils peuvent ainsi les accompagner dans la cr\u00e9ation d\u2019une liste d\u2019achats pour un bureau, une salle de bains ou une chambre de b\u00e9b\u00e9 et d\u2019enfant.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Lors de ces rendez-vous en ligne, les collaborateurs d\u2019Ikea peuvent \u00e9galement aider les clients \u00e0 composer des armoires et des solutions de rangement pour le salon, ou les conseiller pour le choix d\u2019un lit et d\u2019un matelas. Les produits peuvent ensuite \u00eatre command\u00e9s en ligne d\u2019un seul clic.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">R\u00e9cup\u00e9ration \u00e0 90\u00a0% d\u2019ici septembre<\/span><\/h2>\n<p><span style=\"background-color:white\">Ikea se pr\u00e9pare d\u00e9j\u00e0 \u00e0 l\u2019apr\u00e8s-coronavirus. Une crise provoque g\u00e9n\u00e9ralement un \u00ab\u2009baby boom\u2009\u00bb et une r\u00e9cession \u00e9conomique, le magasin d\u2019ameublement investit donc dans un stock plus important en produits pour b\u00e9b\u00e9s, pr\u00e9pare des r\u00e9ductions et un \u00e9largissement son offre prix bas. Alors que le commerce \u00e9lectronique conna\u00eet aujourd\u2019hui une forte croissance \u2014 le chiffre d\u2019affaires engendr\u00e9 par les ventes en ligne a doubl\u00e9 pendant la crise du coronavirus \u2014 Jesper Brodin a \u00e9galement confirm\u00e9 ses ambitions de se concentrer davantage sur les petits showrooms et les magasins urbains.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">En Chine, les ventes ont d\u00e9j\u00e0 atteint les niveaux d\u2019avant la crise. Ikea compte avoir r\u00e9cup\u00e9r\u00e9 \u00e0 environ 90\u00a0% d\u2019ici septembre. N\u00e9anmoins, il s\u2019agira \u00ab\u2009sans aucun doute\u2009\u00bb d\u2019une ann\u00e9e sera difficile pour la cha\u00eene su\u00e9doise.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea\u00a0esp\u00e8re pouvoir rouvrir ses magasins europ\u00e9ens \u00e0 partir de la fin du mois d\u2019avril. En attendant, la cha\u00eene propose d\u00e9j\u00e0 des conseils par vid\u00e9oconf\u00e9rence en Belgique. La crise du coronavirus a d\u00e9j\u00e0 co\u00fbt\u00e9 60\u00a0% de son chiffre d\u2019affaires \u00e0 l\u2019entreprise su\u00e9doise. \u00a0 \u00c0 partir du 28 avril Aux Pays-Bas, les magasins Ikea rouvriront le 28 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-40339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea rouvre ses magasins et propose des vid\u00e9oconf\u00e9rences - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ikea\u00a0esp\u00e8re pouvoir rouvrir ses magasins europ\u00e9ens \u00e0 partir de la fin du mois. 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