{"id":40410,"date":"2020-04-22T08:44:52","date_gmt":"2020-04-22T08:44:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/reouverture-des-magasins-en-deux-phases-a-partir-du-4-mai-2\/"},"modified":"2020-04-22T08:44:52","modified_gmt":"2020-04-22T08:44:52","slug":"reouverture-des-magasins-en-deux-phases-a-partir-du-4-mai-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/reouverture-des-magasins-en-deux-phases-a-partir-du-4-mai-2\/","title":{"rendered":"R\u00e9ouverture des magasins en deux phases, \u00e0 partir du 4 mai\u2009?"},"content":{"rendered":"

Selon un rapport du groupe d\u2019experts charg\u00e9 de pr\u00e9parer un plan de d\u00e9confinement ayant fuit\u00e9 dans la presse, un grand nombre de magasins devraient \u00eatre autoris\u00e9s \u00e0 rouvrir \u00e0 partir du 4 mai. Les experts d\u00e9clarent cependant qu\u2019il ne s\u2019agit que d\u2019une version provisoire et que, de toute fa\u00e7on, une d\u00e9cision \u00e0 ce sujet ne sera prise que vendredi lors du Conseil national de s\u00e9curit\u00e9.<\/span><\/p>\n

<\/p>\n

\u00a0<\/p>\n

Reprise en plusieurs phases<\/span><\/h2>\n

Les dix experts pr\u00e9parent actuellement un rapport pr\u00e9conisant un plan de d\u00e9confinement progressif. Il ne s\u2019agit bien s\u00fbr que de conseils qui devront d\u2019abord \u00eatre soumis \u00e0 l\u2019approbation de la Premi\u00e8re ministre, Sophie Wilm\u00e8s. Le Soir a d\u00e9j\u00e0 pu consulter le document et annonce que l\u2019\u00e9conomie pourrait reprendre partiellement<\/a>\u00a0\u00e0 partir du 4 mai. Une partie des magasins pourraient donc rouvrir \u00e0 condition, bien s\u00fbr, qu\u2019ils respectent les mesures strictes en vigueur.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

On ne sait pas exactement quels sont les magasins concern\u00e9s, mais il s\u2019agirait, entre autres, des magasins de v\u00e9los, des garages automobiles, des distributeurs de mat\u00e9riaux de construction et des magasins commercialisant les produits n\u00e9cessaires \u00e0 la fabrication de masques buccaux. Le retrait de commandes en ligne pourrait \u00e9galement \u00eatre autoris\u00e9. Dans une seconde phase, \u00e0 partir du 18 mai, les \u00e9coles ainsi que les autres entreprises et magasins pourraient reprendre leurs activit\u00e9s. Le secteur de la restauration et les parcs d\u2019attractions doivent attendre une troisi\u00e8me phase, mais aucune date n\u2019a encore \u00e9t\u00e9 \u00e9voqu\u00e9e.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Les conseils des experts offrent donc une perspective de plan de d\u00e9confinement, mais ne semblent pas r\u00e9pondre enti\u00e8rement aux demandes du secteur retail. La f\u00e9d\u00e9ration professionnelle Comeos a d\u00e9j\u00e0 d\u00e9clar\u00e9 qu\u2019une r\u00e9ouverture par secteur n\u2019est pas une bonne id\u00e9e,\u00a0car que le gouvernement cr\u00e9erait ainsi une concurrence d\u00e9loyale<\/a>. Pour la f\u00e9d\u00e9ration, le seul crit\u00e8re de r\u00e9ouverture doit \u00eatre le strict respect des mesures d\u00e9j\u00e0 en vigueur dans les supermarch\u00e9s et les magasins de bricolage, afin de garantir la sant\u00e9 des employ\u00e9s et des clients.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Dans\u00a0un article d\u2019opinion largement diffus\u00e9<\/a>, le fondateur de RetailDetail, Jorg Snoeck, avait d\u00e9j\u00e0 plaid\u00e9 en ce sens, et Unizo partage \u00e9galement cette opinion\u00a0: \u00ab\u2009Toutes les entreprises ayant la possibilit\u00e9 de respecter les mesures de s\u00e9curit\u00e9 en vigueur pour pr\u00e9venir la contamination du coronavirus doivent pouvoir reprendre leurs activit\u00e9s au plus tard le 4 mai, si elles le souhaitent\u2009\u00bb, d\u00e9clare son administrateur d\u00e9l\u00e9gu\u00e9 Danny Van Assche. Sur Twitter, l\u2019entrepreneur Wouter Torfs se montre m\u00e9content, car, selon les rumeurs, les magasins de mode ne pourraient pas rouvrir le 4 mai.\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

\u00ab\u2009Une strat\u00e9gie de r\u00e9ouverture est n\u00e9cessaire\u2009\u00bb<\/span><\/h2>\n

Les d\u00e9taillants souhaitant rouvrir leur entreprise doivent s\u2019interroger sur la rentabilit\u00e9 d\u2019une reprise de leurs activit\u00e9s, d\u00e9clare Yannick Dillen, professeur \u00e0 la Vlerick Business School, dans une r\u00e9ponse \u00e0 RetailDetail. \u00ab\u2009Une fois le magasin ouvert, les co\u00fbts sont de retour. Pour que l\u2019entreprise soit rentable, le chiffre d\u2019affaires doit \u00e9videmment \u00eatre sup\u00e9rieur aux co\u00fbts. La question est donc de savoir si cela sera imm\u00e9diatement possible apr\u00e8s la r\u00e9ouverture. Le nombre de clients sera-t-il comparable \u00e0 celui auquel ils \u00e9taient habitu\u00e9s avant la fermeture obligatoire\u2009? C\u2019est peu probable. Outre une \u00e9ventuelle crainte des consommateurs de c\u00f4toyer d\u2019autres clients, les d\u00e9taillants peuvent aussi \u00eatre confront\u00e9s \u00e0 une limitation du nombre maximum de clients autoris\u00e9s dans chaque point de vente. Le chiffre d\u2019affaires s\u2019en trouverait alors affect\u00e9.\u2009\u00bb<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Il conseille donc de mettre le chiffre d\u2019affaires pr\u00e9vu en relation avec les co\u00fbts\u00a0: \u00ab\u2009S\u2019il y a un d\u00e9s\u00e9quilibre structurel dans lequel le chiffre d\u2019affaires est inf\u00e9rieur aux co\u00fbts, cela revient \u00e0 se tirer une balle dans le pied. Des probl\u00e8mes de liquidit\u00e9 peuvent survenir \u00e0 court terme avec \u00e0 la cl\u00e9 une \u00e9ventuelle faillite. Outre un plan de d\u00e9confinement clair mis en place par le gouvernement, les commer\u00e7ants devraient \u00e9tablir eux-m\u00eames leur propre strat\u00e9gie de r\u00e9ouverture pour \u00e9viter un tel d\u00e9s\u00e9quilibre. Le fait de ne pas directement tourner en plein r\u00e9gime d\u00e8s la reprise des activit\u00e9s peut faire partie de cette strat\u00e9gie. Prendre, par exemple, un moment de recul et essayer de rouvrir avec moins de personnel et une gamme de produits plus limit\u00e9e. Les chances de r\u00e9aliser un chiffre d\u2019affaires sup\u00e9rieur aux co\u00fbts et de reprendre des activit\u00e9s rentables en seront d\u2019autant plus grandes.\u2009\u00bb<\/span><\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Selon un rapport du groupe d\u2019experts charg\u00e9 de pr\u00e9parer un plan de d\u00e9confinement ayant fuit\u00e9 dans la presse, un grand nombre de magasins devraient \u00eatre autoris\u00e9s \u00e0 rouvrir \u00e0 partir du 4 mai. Les experts d\u00e9clarent cependant qu\u2019il ne s\u2019agit que d\u2019une version provisoire et que, de toute fa\u00e7on, une d\u00e9cision \u00e0 ce sujet ne […]<\/p>\n","protected":false},"author":1,"featured_media":40407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-40410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nR\u00e9ouverture des magasins en deux phases, \u00e0 partir du 4 mai\u2009? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Si cela d\u00e9pend du groupe d'experts qui pr\u00e9pare la strat\u00e9gie de sortie du confinement, un grand nombre de magasins pourraient rouvrir \u00e0 partir du 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