{"id":4050,"date":"2013-09-30T08:30:24","date_gmt":"2013-09-30T08:30:24","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/indooratlas-a-la-recherche-du-saint-graal-de-la-publicite\/"},"modified":"2013-09-30T08:30:24","modified_gmt":"2013-09-30T08:30:24","slug":"indooratlas-a-la-recherche-du-saint-graal-de-la-publicite","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/indooratlas-a-la-recherche-du-saint-graal-de-la-publicite\/","title":{"rendered":"IndoorAtlas \u00e0 la recherche du \u00ab Saint Graal de la publicit\u00e9 \u00bb"},"content":{"rendered":"<h2>Empreinte digitale magn\u00e9tique<\/h2>\n<p>C\u2019est dans les ann\u00e9es 1990 que le Finlandais Janne Haverinen, CEO et fondateur d\u2019IndoorAtlas, d\u00e9couvre les possibilit\u00e9s des champs magn\u00e9tiques en int\u00e9rieur, chaque b\u00e2timent ayant sa propre empreinte digitale magn\u00e9tique. Se basant sur ce principe il eut l\u2019id\u00e9e de cr\u00e9er IndoorAtlas.<\/p>\n<p>En utilisant ce qu\u2019il appelle le \u2018GPS de la nature\u2019, le Finlandais a mis au point un syst\u00e8me\u00a0 de g\u00e9olocalisation fonctionnant \u00e9galement \u00e0 l\u2019int\u00e9rieur des b\u00e2timents et n\u00e9cessitant uniquement un smartphone, sans m\u00eame devoir \u00eatre connect\u00e9 \u00e0 un r\u00e9seau. Il suffit que l\u2019appareil soit dot\u00e9 d\u2019un compas et d\u2019un magn\u00e9tom\u00e8tre, deux \u00e9l\u00e9ments qui actuellement sont quasiment standards.<\/p>\n<p>A la base le syst\u00e8me d\u2019IndoorAtlas s\u2019inspire d\u2019un ph\u00e9nom\u00e8ne que l\u2019on retrouve dans le monde animalier :\u00a0 les animaux parcourant de longues distances, notamment les tortues et les baleines, se laissent eux aussi guider par les champs magn\u00e9tiques.<\/p>\n<h2>\n<br \/>Publicit\u00e9 pour produits en champ proche<\/h2>\n<p>Le grand avantage d\u2019IndoorAtlas r\u00e9side dans le fait qu\u2019il ne requiert pas d\u2019infrastructure sp\u00e9cifique. Le syst\u00e8me est donc tr\u00e8s facile \u00e0 utiliser par les retailers dans leur propre magasin. Il suffit de quelques heures pour cartographier un magasin dans son ensemble, ce qui permet ensuite aux clients via une application de trouver facilement les produits en magasin.<\/p>\n<p>Le syst\u00e8me permet \u00e9galement de promouvoir les produits situ\u00e9s en champ proche : ainsi un client passant par le rayon des vins, pourrait recevoir un message concernant un vin en promotion.<\/p>\n<p>Cette ann\u00e9e IndoorAtlas a d\u00e9j\u00e0 test\u00e9 son proc\u00e9d\u00e9\u00a0 dans la cha\u00eene de magasins finlandaise Fonella. Une application install\u00e9e de fa\u00e7on standard\u00a0 sur <a target=\"_blank\" href=\"http:\/\/www.youtube.com\/watch?v=-Q0sQHuKeOs\" rel=\"noopener\">un iPad fix\u00e9 au caddie<\/a>, aide les clients \u00e0 trouver les produits et transmet des publicit\u00e9s concernant des produits situ\u00e9s \u00e0 proximit\u00e9 du client.<\/p>\n<p>Wibe Wagemans, responsable d\u2019IndoorAtlas aux Etats-Unis,\u00a0 qualifie le syst\u00e8me de \u00ab Saint Graal de la publicit\u00e9 \u00bb, car selon lui\u00a0 cette technologie offre d\u2019\u00e9normes possibilit\u00e9s en mati\u00e8re d\u2019annonces publicitaires. A l\u2019avenir de grandes entreprises consacreront tr\u00e8s probablement <a target=\"_blank\" href=\"http:\/\/www.fastcompany.com\/3018063\/reverse-engineered\/indooratlas-hopes-to-unlock-the-holy-grail-of-advertising-with-magnetic-f#1\" rel=\"noopener\">beaucoup d\u2019argent en \u2018indoor advertising\u2019<\/a>, confiait-il a FastCompany.com.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Empreinte digitale magn\u00e9tique C\u2019est dans les ann\u00e9es 1990 que le Finlandais Janne Haverinen, CEO et fondateur d\u2019IndoorAtlas, d\u00e9couvre les possibilit\u00e9s des champs magn\u00e9tiques en int\u00e9rieur, chaque b\u00e2timent ayant sa propre empreinte digitale magn\u00e9tique. Se basant sur ce principe il eut l\u2019id\u00e9e de cr\u00e9er IndoorAtlas. En utilisant ce qu\u2019il appelle le \u2018GPS de la nature\u2019, le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-4050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IndoorAtlas \u00e0 la recherche du \u00ab Saint Graal de la publicit\u00e9 \u00bb - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/indooratlas-a-la-recherche-du-saint-graal-de-la-publicite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IndoorAtlas \u00e0 la recherche du \u00ab Saint Graal de la publicit\u00e9 \u00bb - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Empreinte digitale magn\u00e9tique C\u2019est dans les ann\u00e9es 1990 que le Finlandais Janne Haverinen, CEO et fondateur d\u2019IndoorAtlas, d\u00e9couvre les possibilit\u00e9s des champs magn\u00e9tiques en int\u00e9rieur, chaque b\u00e2timent ayant sa propre empreinte digitale magn\u00e9tique. 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