{"id":40652,"date":"2020-05-05T12:23:46","date_gmt":"2020-05-05T12:23:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/la-crise-du-covid-19-apporte-des-benefices-substantiels-a-hellofresh-2\/"},"modified":"2020-05-05T12:23:46","modified_gmt":"2020-05-05T12:23:46","slug":"la-crise-du-covid-19-apporte-des-benefices-substantiels-a-hellofresh-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-crise-du-covid-19-apporte-des-benefices-substantiels-a-hellofresh-2\/","title":{"rendered":"La crise du Covid-19 apporte des b\u00e9n\u00e9fices substantiels \u00e0 HelloFresh"},"content":{"rendered":"<p><span style=\"background-color:white\">Le livreur de box repas, <strong>HelloFresh<\/strong>, a profit\u00e9 d\u2019un tr\u00e8s beau premier trimestre. Gr\u00e2ce aux mesures prises dans la lutte contre le coronavirus, les consommateurs de nombreux pays cuisinent beaucoup plus chez eux, et l\u2019entreprise a pu en tirer le meilleur parti.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">111 millions de repas<\/span><\/h2>\n<p><span style=\"background-color:white\">HelloFresh a connu une croissance explosive du nombre de clients actifs et du nombre de ventes au cours du premier trimestre de 2020\u00a0: le nombre de ces clients actifs a augment\u00e9 de 68,4\u00a0% (pour atteindre 4,18 millions d\u2019utilisateurs) et les ventes de 66,4\u00a0% (pour atteindre 699,1 millions d\u2019euros). Au total, plus de 111 millions de repas ont \u00e9t\u00e9 livr\u00e9s \u00e0 domicile. La plus forte croissance a \u00e9t\u00e9 enregistr\u00e9e aux \u00c9tats-Unis, o\u00f9 le nombre de box livr\u00e9es a presque doubl\u00e9 (+90,3\u00a0%).<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Non seulement les revenus ont fortement augment\u00e9, mais la rentabilit\u00e9 de HelloFresh s\u2019est \u00e9galement am\u00e9lior\u00e9e de fa\u00e7on spectaculaire. Gr\u00e2ce notamment \u00e0 la baisse des co\u00fbts de marketing, le b\u00e9n\u00e9fice brut d\u2019exploitation ajust\u00e9 du groupe a atteint 63,1 millions d\u2019euros. Durant la m\u00eame p\u00e9riode un an plus t\u00f4t il \u00e9tait encore question d\u2019un r\u00e9sultat n\u00e9gatif de 26,1 millions d\u2019euros. \u00ab\u2009En plus de nos deux premiers mois de l\u2019ann\u00e9e d\u00e9j\u00e0 incroyablement bons, nous avons vu dans la seconde moiti\u00e9 du mois de mars\u00a0<a href=\"https:\/\/www.hellofreshgroup.com\/websites\/hellofresh\/English\/0\/investor-relations.html\" target=\"_blank\" rel=\"noopener\">une augmentation significative de la demande pour nos repas<\/a>. Alors m\u00eame que cette pand\u00e9mie mondiale touche tous nos march\u00e9s en peu de temps\u2009\u00bb, a d\u00e9clar\u00e9 le PDG de l\u2019entreprise Dominik Richter.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Malgr\u00e9 cette crise, HelloFresh revoit ses attentes \u00e0 la hausse pour l\u2019ensemble de l\u2019ann\u00e9e. Le livreur de box repas table d\u00e9sormais sur une croissance du chiffre d\u2019affaires comprise entre 28 et 55\u00a0% \u00e0 taux de changes constants. Auparavant, la soci\u00e9t\u00e9 pr\u00e9voyait une augmentation allant de 22\u00a0% \u00e0 27\u00a0%. La marge d\u2019aebitda devrait se situer entre 6 et 10\u00a0% contre 4,0\u00a0%-5,5\u00a0% pr\u00e9vus pr\u00e9c\u00e9demment.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le livreur de box repas, HelloFresh, a profit\u00e9 d\u2019un tr\u00e8s beau premier trimestre. Gr\u00e2ce aux mesures prises dans la lutte contre le coronavirus, les consommateurs de nombreux pays cuisinent beaucoup plus chez eux, et l\u2019entreprise a pu en tirer le meilleur parti. \u00a0 111 millions de repas HelloFresh a connu une croissance explosive du nombre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-40652","post","type-post","status-publish","format-standard","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La crise du Covid-19 apporte des b\u00e9n\u00e9fices substantiels \u00e0 HelloFresh - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"HelloFresh a profit\u00e9 d\u2019un tr\u00e8s beau premier trimestre : gr\u00e2ce \u00e0 la lutte contre le coronavirus, les consommateurs cuisinent beaucoup plus chez eux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-crise-du-covid-19-apporte-des-benefices-substantiels-a-hellofresh-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La crise du Covid-19 apporte des b\u00e9n\u00e9fices substantiels \u00e0 HelloFresh - 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