{"id":40689,"date":"2020-05-06T12:27:30","date_gmt":"2020-05-06T12:27:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/beyond-meat-compte-sur-une-grande-percee-cet-ete\/"},"modified":"2020-05-06T12:27:30","modified_gmt":"2020-05-06T12:27:30","slug":"beyond-meat-compte-sur-une-grande-percee-cet-ete","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/beyond-meat-compte-sur-une-grande-percee-cet-ete\/","title":{"rendered":"Beyond Meat compte sur une grande perc\u00e9e cet \u00e9t\u00e9"},"content":{"rendered":"

Malgr\u00e9 la fermeture de ses plus gros clients, les ventes trimestrielles de\u00a0Beyond Meat<\/strong>\u00a0ont augment\u00e9 d\u2019environ 141\u00a0% pour atteindre 97 millions de dollars (90 millions d\u2019euros). Cet \u00e9t\u00e9, le producteur de substituts de viande veut se montrer agressif en mati\u00e8re de prix sur le march\u00e9.<\/span><\/p>\n

<\/p>\n

\u00a0<\/p>\n

Croissance dans les supermarch\u00e9s<\/span><\/h2>\n

Beyond Meat, connu pour ses hamburgers v\u00e9g\u00e9tariens \u00ab\u2009aussi vrais que nature\u2009\u00bb, a publi\u00e9 de meilleurs r\u00e9sultats trimestriels que pr\u00e9vu\u00a0: le chiffre d\u2019affaires net global a augment\u00e9 de 141,4\u00a0% pour atteindre 97,1 millions de dollars. Il s\u2019agit pourtant de la plus faible croissance depuis au moins cinq trimestres pour le producteur de \u00ab\u2009fausse viande\u2009\u00bb, mais elle reste nettement sup\u00e9rieure aux 88,3 millions de dollars (82 millions d\u2019euros) pr\u00e9vus par les analystes.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

La fermeture des restaurants en mars, y compris ceux de ses partenaires habituels comme\u00a0McDonald\u2019s<\/strong> et\u00a0Starbucks<\/strong>, a eu un impact significatif sur les ventes\u00a0: le dirigeant Ethan Brown a d\u00e9clar\u00e9 que les ventes au secteur du foodservice en mars\u00a0\u00e9taient environ 23\u00a0% plus faibles que pr\u00e9vu par l\u2019entreprise<\/a> et que les fermetures se feront \u00e9galement sentir au cours du deuxi\u00e8me trimestre.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Production de viande au point mort aux \u00c9tats-Unis<\/span><\/h2>\n

Il est toutefois frappant de constater que les ventes au d\u00e9tail ont augment\u00e9 de 12\u00a0%. \u00ab\u2009Comme la plupart des entreprises alimentaires, nous avons ressenti son impact, mais cela n\u2019a certainement pas d\u00e9stabilis\u00e9 l\u2019entreprise\u2009\u00bb, a d\u00e9clar\u00e9 Ethan Brown \u00e0 propos de la crise du coronavirus. Une explication peut \u00eatre trouv\u00e9e dans la p\u00e9nurie croissante de viande aux \u00c9tats-Unis, qui rend les consommateurs plus enclins \u00e0 d\u00e9couvrir des substituts d\u2019origine v\u00e9g\u00e9tale.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Par exemple, Tyson Foods, l\u2019un des plus grands producteurs de viande du pays, a \u00e9t\u00e9 contraint de fermer plusieurs usines apr\u00e8s que des travailleurs soient tomb\u00e9s malades, et des abattoirs ont \u00e9galement d\u00fb temporairement cesser leurs activit\u00e9s. Le secteur perd actuellement pr\u00e8s d\u2019un tiers de sa capacit\u00e9 de transformation de viande de porc aux \u00c9tats-Unis et Tyson Foods pr\u00e9vient que \u00ab\u2009la cha\u00eene d\u2019approvisionnement compte <\/a>des millions de kilos de viande en moins\u2009\u00bb. Par cons\u00e9quent, les prix de gros ont augment\u00e9 de pr\u00e8s de 30\u00a0% la semaine derni\u00e8re, tandis que le prix de la viande bovine a atteint un niveau record.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

\u00ab\u2009Le moment pour le secteur\u2009\u00bb<\/span><\/h2>\n

Beyond Meat est d\u00e9termin\u00e9 \u00e0 r\u00e9agir et \u00e0 en profiter pour gagner le c\u0153ur des consommateurs avec ses produits alternatifs \u00e0 la viande, plus sains et plus durables. \u00ab\u2009C\u2019est\u00a0le moment pour notre secteur<\/a>\u2009\u00bb a d\u00e9clar\u00e9 le CEO de l\u2019entreprise \u00e0 Yahoo Finance\u00a0: \u00ab\u2009Nous devons nous assurer de faire partie de la solution\u2009\u00bb, en faisant r\u00e9f\u00e9rence \u00e0 la cause de la propagation du coronavirus\u00a0: la consommation et le commerce de viande contamin\u00e9e sur le march\u00e9 des produits frais dans la ville chinoise de Wuhan.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

\u00ab\u2009Nous serons agressifs en mati\u00e8re de prix cet \u00e9t\u00e9. C\u2019est logique. Nous allons profiter de l\u2019\u00e9t\u00e9 pour fid\u00e9liser de nouveaux consommateurs \u00e0 notre marque, pour augmenter la base globale de consommateurs\u2009\u00bb, a d\u00e9clar\u00e9 Ethan Brown, qui est d\u2019ailleurs pr\u00eat \u00e0 sacrifier sa marge pour y arriver.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

C\u2019est en partie pour cette raison que le producteur reporte ses pr\u00e9visions pour 2020. Lors du premier trimestre, Beyond Meat a enregistr\u00e9 1,8 million de dollars (1,7 million d\u2019euros) de b\u00e9n\u00e9fices nets, ce r\u00e9sultat est \u00e0 comparer avec les pertes nettes s\u2019\u00e9levant \u00e0 6,6 millions de dollars un an plus t\u00f4t. Les analystes s\u2019attendaient encore une fois \u00e0 de nouvelles pertes.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Malgr\u00e9 la fermeture de ses plus gros clients, les ventes trimestrielles de\u00a0Beyond Meat\u00a0ont augment\u00e9 d\u2019environ 141\u00a0% pour atteindre 97 millions de dollars (90 millions d\u2019euros). Cet \u00e9t\u00e9, le producteur de substituts de viande veut se montrer agressif en mati\u00e8re de prix sur le march\u00e9. \u00a0 Croissance dans les supermarch\u00e9s Beyond Meat, connu pour ses hamburgers […]<\/p>\n","protected":false},"author":1,"featured_media":40686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-40689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nBeyond Meat compte sur une grande perc\u00e9e cet \u00e9t\u00e9 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Malgr\u00e9 la fermeture de ses plus gros clients, comme McDonald's, les ventes trimestrielles de\u00a0Beyond Meat\u00a0ont 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