{"id":40780,"date":"2020-05-11T08:29:28","date_gmt":"2020-05-11T08:29:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/jbc-ouvre-la-plus-belle-boutique-pour-enfants-de-belgique-2\/"},"modified":"2020-05-11T08:29:28","modified_gmt":"2020-05-11T08:29:28","slug":"jbc-ouvre-la-plus-belle-boutique-pour-enfants-de-belgique-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/jbc-ouvre-la-plus-belle-boutique-pour-enfants-de-belgique-2\/","title":{"rendered":"JBC ouvre \u00ab\u2009la plus belle boutique pour enfants de Belgique\u2009\u00bb"},"content":{"rendered":"<p><span style=\"background-color:white\">La cha\u00eene de mode <strong>JBC<\/strong>\u00a0ouvre aujourd\u2019hui \u00e0 Hasselt un \u00ab\u2009experience store\u2009\u00bb innovant pour les enfants, sous le nom de JBC K&rsquo;dee. Il s\u2019agit d\u2019un nouveau concept de magasin n\u00e9 des discussions men\u00e9es avec des enfants.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Une exp\u00e9rience d\u2019achat empreinte d\u2019aventure<\/span><\/h2>\n<p><span style=\"background-color:white\">JBC K&rsquo;dee veut \u00eatre plus qu\u2019un magasin traditionnel de v\u00eatements pour enfants\u00a0: le concept mise sur une exp\u00e9rience shopping empreinte d\u2019aventure, avec une cabane dans un arbre o\u00f9 les enfants peuvent jouer et un toboggan pour essayer directement les pantalons flambants neufs. Ce concept est le r\u00e9sultat d\u2019ateliers r\u00e9alis\u00e9s avec des \u00e9l\u00e8ves \u00e2g\u00e9s de six \u00e0 douze ans de l\u2019\u00e9cole primaire De Hoeksteen \u00e0 Beverlo.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u2009Ce qui ressort surtout de ces discussions avec les enfants, c\u2019est qu\u2019ils vivent le shopping comme une exp\u00e9rience ennuyeuse. Ils pr\u00e9f\u00e8rent aller explorer et vivre des aventures. C\u2019est pourquoi, avec JBC K&rsquo;dee, nous sommes all\u00e9s de l\u2019avant avec un concept unique, ax\u00e9 sur l\u2019exp\u00e9rience des enfants. Nous voulions amener l\u2019ext\u00e9rieur \u00e0 l\u2019int\u00e9rieur avec de nombreux espaces de jeux et une fantastique cabane dans les arbres\u2009\u00bb, explique la CEO, Ann Claes. Le retailer a \u00e9labor\u00e9 ce concept en collaboration avec le bureau d\u2019architecte d\u2019int\u00e9rieur Deusjevoo. Les enfants sont emmen\u00e9s dans le monde de Babs et Tiest, un clin d\u2019\u0153il au fondateur de JBC, Jean Baptiste Claes.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">L\u2019ouverture de JBC K&rsquo;dee dans le quartier commercial et r\u00e9sidentiel, Quartier Bleu, \u00e0 Hasselt \u00e9tait initialement pr\u00e9vue pour la fin mars. Aujourd\u2019hui, le magasin est contraint d\u2019ouvrir ses portes, mais sans festivit\u00e9 particuli\u00e8re, en raison des mesures li\u00e9es au coronavirus. \u00ab\u2009Nous sommes tr\u00e8s heureux de pouvoir enfin ouvrir notre magasin aujourd\u2019hui, m\u00eame si cela ne fait pas en grande pompe comme nous l\u2019avions imagin\u00e9 au d\u00e9part. Il va sans dire que nous appliquons strictement toutes les mesures de s\u00e9curit\u00e9 n\u00e9cessaires. La cabane perch\u00e9e dans l\u2019arbre, le c\u0153ur de ce magasin, restera, par exemple, ferm\u00e9e pendant un certain temps, mais m\u00eame malgr\u00e9 cela, notre JBC K&rsquo;dee reste peut-\u00eatre encore le plus beau magasin pour enfants de Belgique\u2009\u00bb, d\u00e9clare le dirigeant Bart Claes.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de mode JBC\u00a0ouvre aujourd\u2019hui \u00e0 Hasselt un \u00ab\u2009experience store\u2009\u00bb innovant pour les enfants, sous le nom de JBC K&rsquo;dee. Il s\u2019agit d\u2019un nouveau concept de magasin n\u00e9 des discussions men\u00e9es avec des enfants. \u00a0 Une exp\u00e9rience d\u2019achat empreinte d\u2019aventure JBC K&rsquo;dee veut \u00eatre plus qu\u2019un magasin traditionnel de v\u00eatements pour enfants\u00a0: le concept [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-40780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>JBC ouvre \u00ab\u2009la plus belle boutique pour enfants de Belgique\u2009\u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"JBC\u00a0ouvre aujourd\u2019hui \u00e0 Hasselt un \u00ab\u2009experience store\u2009\u00bb innovant pour les enfants, sous le nom de JBC K&#039;dee. 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