{"id":40814,"date":"2020-05-12T15:34:38","date_gmt":"2020-05-12T15:34:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/colruyt-investit-dans-les-grillons-2\/"},"modified":"2020-05-12T15:34:38","modified_gmt":"2020-05-12T15:34:38","slug":"colruyt-investit-dans-les-grillons-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-investit-dans-les-grillons-2\/","title":{"rendered":"Colruyt investit dans les grillons"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Colruyt<\/strong>\u00a0prend une participation minoritaire dans <strong>Kriket<\/strong>, le producteur bruxellois de barres de c\u00e9r\u00e9ales \u00e0 la farine de grillons. Son fondateur Michiel Van Meervenne veut utiliser les fonds r\u00e9colt\u00e9s pour stimuler les ventes et d\u00e9velopper de nouveaux produits.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">\u00ab\u2009Partenaire r\u00eav\u00e9\u2009\u00bb<\/span><\/h2>\n<p><span style=\"background-color:white\">Selon De Tijd, Colruyt va investir <a href=\"https:\/\/www.tijd.be\/ondernemen\/consumentengoederen\/colruyt-investeert-in-brussels-krekelbedrijf\/10226320.html\" target=\"_blank\" rel=\"noopener\">\u00ab\u2009plusieurs centaines de milliers d\u2019euros\u2009\u00bb<\/a> dans la start-up qui a commenc\u00e9 \u00e0 vendre des barres de c\u00e9r\u00e9ales \u00e0 la farine de grillons l\u2019ann\u00e9e derni\u00e8re. Outre les insectes, les barres Kriket contiennent principalement des c\u00e9r\u00e9ales et des noix. Ces snacks sont d\u00e9j\u00e0 en vente chez Aveve, AS Adventure et Bioplanet. Au total, on peut les trouver dans 350 magasins en Belgique.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">La collaboration avec Colruyt trouve son origine chez Kriket elle-m\u00eame\u00a0: \u00ab\u2009Nous voulons sortir des insectes de leur niche et en faire une source mainstream de prot\u00e9ines durables. Dans cette optique, Colruyt est le partenaire r\u00eav\u00e9\u2009\u00bb, d\u00e9clare Michiel Van Meervenne. Ces capitaux lui permettront d\u2019engager des collaborateurs suppl\u00e9mentaires et de d\u00e9velopper de nouveaux produits, comme un \u00ab\u2009granola aux grillons\u2009\u00bb. D\u2019autres nouveaut\u00e9s seront mises sur le march\u00e9 en \u00e9troite concertation avec l\u2019enseigne de supermarch\u00e9s\u00a0: \u00ab\u2009Colruyt conna\u00eet le consommateur mieux que personne. La cha\u00eene est ainsi parfaitement plac\u00e9e pour proposer des produits que nous pourrons agr\u00e9menter d\u2019une touche de grillons\u2009\u00bb, explique Michiel Van Meervenne.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Kriket a \u00e9coul\u00e9 100\u2009000 barres de c\u00e9r\u00e9ales aux grillons en Belgique, en Allemagne, aux Pays-Bas, en R\u00e9publique tch\u00e8que et au Royaume-Uni l\u2019an dernier. Des r\u00e9sultats nettement inf\u00e9rieurs aux ambitions initiales de la start-up, mais \u00ab\u2009je suis convaincus qu\u2019avec l\u2019aide de Colruyt, nous pourrons rendre les grillons aussi normaux que des crevettes ou des scampis d\u2019ici 2030 \u00bb.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colruyt\u00a0prend une participation minoritaire dans Kriket, le producteur bruxellois de barres de c\u00e9r\u00e9ales \u00e0 la farine de grillons. Son fondateur Michiel Van Meervenne veut utiliser les fonds r\u00e9colt\u00e9s pour stimuler les ventes et d\u00e9velopper de nouveaux produits. \u00a0 \u00ab\u2009Partenaire r\u00eav\u00e9\u2009\u00bb Selon De Tijd, Colruyt va investir \u00ab\u2009plusieurs centaines de milliers d\u2019euros\u2009\u00bb dans la start-up qui [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-40814","post","type-post","status-publish","format-standard","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt investit dans les grillons - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Colruyt\u00a0prend une participation minoritaire dans Kriket, le producteur bruxellois de barres de c\u00e9r\u00e9ales \u00e0 la farine de grillons.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-investit-dans-les-grillons-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colruyt investit dans les grillons - 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