{"id":40856,"date":"2020-05-13T12:17:27","date_gmt":"2020-05-13T12:17:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/la-chaine-discount-yess-se-lance-en-wallonie-2\/"},"modified":"2020-05-13T12:17:27","modified_gmt":"2020-05-13T12:17:27","slug":"la-chaine-discount-yess-se-lance-en-wallonie-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/la-chaine-discount-yess-se-lance-en-wallonie-2\/","title":{"rendered":"La cha\u00eene discount Yess ! se lance en Wallonie"},"content":{"rendered":"<p>La cha\u00eene de magasins \u00e0 bas prix <strong>Yess !<\/strong> se lance sur le march\u00e9 wallon : en automne, la cha\u00eene pr\u00e9voit l&rsquo;ouverture d&rsquo;un magasin \u00e0 Estampuis. Dans le red\u00e9marrage r\u00e9ussi apr\u00e8s le confinement, Yess ! voit la preuve que les magasins discount ont un bel avenir.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>\u00ab\u00a0Le magasin physique n&rsquo;est pas condamn\u00e9\u00a0\u00bb<\/h2>\n<p>Ces derniers jours, il a \u00e9t\u00e9 prouv\u00e9 une fois de plus que les magasins discount physiques ont un grand attrait pour les consommateurs, estime le directeur de Yess! Bart Coeman : selon lui, il est d\u00e9sormais clair que le magasin physique n&rsquo;est pas condamn\u00e9 et que les consommateurs ne peuvent et ne veulent pas tout commander en ligne.<\/p>\n<p>\u00a0<\/p>\n<p>Il est tout aussi clair pour lui que de nombreuses personnes font plus que jamais attention \u00e0 leur argent :\u00a0\u00ab Nous l&rsquo;avons toujours ressenti, mais maintenant nous avons une perspective encore plus claire : les formules de rabais qui se concentrent principalement sur un magasin physique ont un avenir prometteur.\u00a0\u00bb<\/p>\n<p>\u00a0<\/p>\n<p>\u00ab\u00a0Deux jours apr\u00e8s le red\u00e9marrage, la r\u00e9ponse est claire. Notre chiffre d&rsquo;affaires quotidien du 11 mai a \u00e9cras\u00e9 notre record du meilleur samedi de l&rsquo;ann\u00e9e derni\u00e8re. Le lendemain aussi, nous avons eu plein de clients.\u00a0\u00bb<\/p>\n<p>\u00a0<\/p>\n<p>C&rsquo;est pourquoi Yess ! se lance \u00e9galement en Wallonie : l&rsquo;enseigne ouvrira encore deux nouveaux magasins cette ann\u00e9e, notamment \u00e0 Hamme et \u00e0 Estampuis. L&rsquo;ann\u00e9e prochaine, Coeman ouvrira encore un magasin \u00e0 Waregem.<\/p>\n<p>\u00a0<\/p>\n<h2>\u00ab\u00a0De nombreuses marques restent trop ch\u00e8res\u00a0\u00bb<\/h2>\n<p>Une cha\u00eene comme Yess ! ne s&rsquo;adresse pas seulement aux personnes qui ont du mal \u00e0 joindre les deux bouts, souligne l&rsquo;entrepreneur, qui pr\u00e9cise que son offre, avec 15 000 r\u00e9f\u00e9rences, est constitu\u00e9e de produits de qualit\u00e9 : \u00ab bon march\u00e9 \u00bb n&rsquo;est pas synonyme de \u00ab mauvais \u00bb.<\/p>\n<p>\u00a0<\/p>\n<p>\u00ab\u00a0Beaucoup trop de marques restent beaucoup trop ch\u00e8res et le consommateur commence vraiment \u00e0 s&rsquo;en rendre compte, d&rsquo;o\u00f9 notre nombre croissant de clients. Avant que la crise du coronavirus n&rsquo;\u00e9clate, nous avons d\u00e9j\u00e0 enregistr\u00e9 une augmentation du chiffre d&rsquo;affaires de plus de 20 %.\u00a0\u00bb<\/p>\n<p>\u00a0<\/p>\n<p>Yess ! a \u00e9t\u00e9 fond\u00e9 il y a quatre ans et compte actuellement quatre magasins \u00e0 Aarschot, Oostkamp, Roeselare et Turnhout. Ils vendent principalement des articles m\u00e9nagers, des articles de d\u00e9coration, des accessoires de chambre \u00e0 coucher et de salle de bain, des produits d&rsquo;entretien et de soins,\u00a0des jouets et des articles de jardin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de magasins \u00e0 bas prix Yess ! se lance sur le march\u00e9 wallon : en automne, la cha\u00eene pr\u00e9voit l&rsquo;ouverture d&rsquo;un magasin \u00e0 Estampuis. Dans le red\u00e9marrage r\u00e9ussi apr\u00e8s le confinement, Yess ! voit la preuve que les magasins discount ont un bel avenir. \u00a0 \u00ab\u00a0Le magasin physique n&rsquo;est pas condamn\u00e9\u00a0\u00bb Ces derniers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-40856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La cha\u00eene discount Yess ! se lance en Wallonie - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene de magasins \u00e0 bas prix Yess ! 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