{"id":41010,"date":"2020-05-25T09:54:08","date_gmt":"2020-05-25T09:54:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/les-capsules-de-cafe-detronent-le-cafe-filtre-2\/"},"modified":"2020-05-25T09:54:08","modified_gmt":"2020-05-25T09:54:08","slug":"les-capsules-de-cafe-detronent-le-cafe-filtre-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-capsules-de-cafe-detronent-le-cafe-filtre-2\/","title":{"rendered":"Les capsules de caf\u00e9 d\u00e9tr\u00f4nent le caf\u00e9 filtre"},"content":{"rendered":"<p><span style=\"background-color:white\">L\u2019an dernier, les Belges auraient achet\u00e9 autant de caf\u00e9 en capsules que de caf\u00e9 filtre moulu \u00ab\u2009\u00e0 l\u2019ancienne\u2009\u00bb. La machine \u00e0 caf\u00e9 classique tend \u00e0 dispara\u00eetre, mais l\u2019\u00e2ge d\u2019or des dosettes de caf\u00e9 semble \u00e9galement derri\u00e8re nous.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Nespresso vole le tr\u00f4ne \u00e0 Douwe Egberts<\/span><\/h2>\n<p><span style=\"background-color:white\">Aujourd\u2019hui, le paysage du caf\u00e9 belge est radicalement diff\u00e9rent\u00a0: en 2019, les ventes de machines \u00e0 caf\u00e9 \u00ab\u2009classiques\u2009\u00bb ont recul\u00e9 de pas moins de 15\u00a0% par rapport \u00e0 l\u2019ann\u00e9e\u00a02014, tandis que les ventes de machines \u00e0 caf\u00e9 \u00e0 capsules (telles que Nespresso et Dolce Gusto) en magasins ont augment\u00e9 de pr\u00e8s de 50\u00a0%. Au total, selon les calculs de GfK, plus de machines \u00e0 caf\u00e9 \u00e0 capsules (260\u2009000) ont \u00e9t\u00e9 vendues que de machines \u00e0 caf\u00e9 traditionnelles (248\u2009000).<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Par cons\u00e9quent, les ventes de caf\u00e9 moulu ont \u00e9galement diminu\u00e9 de 2,6\u00a0%\u00a0: l\u2019ann\u00e9e derni\u00e8re, les Belges ont d\u00e9pens\u00e9 197 millions d\u2019euros en caf\u00e9 filtre dans les supermarch\u00e9s. Et les dosettes de caf\u00e9\u00a0<strong>Senseo <\/strong>ont \u00e9galement connu une forte baisse de 5,5\u00a0%. Les ventes de capsules, en revanche, ont progress\u00e9 de 9,3\u00a0% et ont repr\u00e9sent\u00e9 un peu moins de 100 millions d\u2019euros dans la grande distribution. Toutefois, si l\u2019on inclut le leader du march\u00e9\u00a0<strong>Nespresso<\/strong>, ce chiffre est doubl\u00e9, repr\u00e9sentant donc un peu moins de 200 millions\u00a0: le march\u00e9 global des capsules serait d\u00e8s lors au moins aussi important que celui du caf\u00e9 moulu.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\"><strong>Nestl\u00e9<\/strong>\u00a0a <a href=\"https:\/\/www.tijd.be\/ondernemen\/voeding-drank\/belg-ruilt-pot-koffie-voor-capsules\/10228865.html\" target=\"_blank\" rel=\"noopener\">devanc\u00e9 Douwe Egberts pour la premi\u00e8re fois<\/a>, d\u00e9clare Oliver Perquy, directeur de Nespresso Belgique, \u00e0 De Tijd. Bien que les capsules Nespresso ne se vendent pas dans les rayons des supermarch\u00e9s, Nestl\u00e9 serait devenu \u00ab\u2009le principal d\u00e9taillant de caf\u00e9 pour les consommateurs en Belgique\u2009\u00bb l\u2019ann\u00e9e derni\u00e8re, avec un chiffre d\u2019affaires de plus de 100 millions d\u2019euros. Il convient \u00e9galement de souligner que les consommateurs ach\u00e8tent davantage de capsules pendant la crise du coronavirus et que les ventes en ligne ont doubl\u00e9, selon Perquy.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019an dernier, les Belges auraient achet\u00e9 autant de caf\u00e9 en capsules que de caf\u00e9 filtre moulu \u00ab\u2009\u00e0 l\u2019ancienne\u2009\u00bb. La machine \u00e0 caf\u00e9 classique tend \u00e0 dispara\u00eetre, mais l\u2019\u00e2ge d\u2019or des dosettes de caf\u00e9 semble \u00e9galement derri\u00e8re nous. \u00a0 Nespresso vole le tr\u00f4ne \u00e0 Douwe Egberts Aujourd\u2019hui, le paysage du caf\u00e9 belge est radicalement diff\u00e9rent\u00a0: en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les capsules de caf\u00e9 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