{"id":4109,"date":"2013-10-08T10:16:39","date_gmt":"2013-10-08T10:16:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/la-premiere-boutique-europeenne-lavazza-sinstalle-a-bruxelles\/"},"modified":"2013-10-08T10:16:39","modified_gmt":"2013-10-08T10:16:39","slug":"la-premiere-boutique-europeenne-lavazza-sinstalle-a-bruxelles","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-premiere-boutique-europeenne-lavazza-sinstalle-a-bruxelles\/","title":{"rendered":"La premi\u00e8re boutique europ\u00e9enne Lavazza s\u2019installe \u00e0 Bruxelles"},"content":{"rendered":"<h2>Pour les italophiles et les baristi<\/h2>\n<p>La boutique s\u2019adresse avant tout aux amateurs de caf\u00e9 et aux fans de l\u2019Italie.\u00a0 Le client y trouvera non seulement du caf\u00e9, mais \u00e9galement de la porcelaine Lavazza. A l\u2019arri\u00e8re de la boutique un espace est r\u00e9serv\u00e9 aux workshops dirig\u00e9s par le barista Jeroen Clauwers. Celui-ci est d\u00e9j\u00e0 arriv\u00e9 trois fois en finale du Belgium Barista Championship et travaille pour Lavazza depuis 1997. Apr\u00e8s de multiples formations dans la maison m\u00e8re \u00e0 Turin, il a \u00e9t\u00e9 nomm\u00e9 officiellement premier \u2018Lavazza Barista Trainer\u2019 belge en 2003.<\/p>\n<p>Le torr\u00e9facteur italien a d\u00e9marr\u00e9 en 1895 \u00e0 Turin, lorsque Luigi Lavazza ouvre une petite boutique et se sp\u00e9cialise dans la torr\u00e9faction et la vente de caf\u00e9. Il semble avoir \u00e9t\u00e9 le premier \u00e0 m\u00e9langer diff\u00e9rentes vari\u00e9t\u00e9s de caf\u00e9. Dans les ann\u00e9es 1960 Lavazza confirme \u00e0 nouveau son r\u00f4le de pionnier en \u00e9tant le premier \u00e0 emballer son caf\u00e9 sous vide en Italie.<\/p>\n<p>L\u2019entreprise est toujours rest\u00e9e dans le giron familiale. Aujourd\u2019hui la quatri\u00e8me g\u00e9n\u00e9ration Lavazza m\u00e8ne la barque avec Alberto Lavazza comme directeur et Francesca et Antonella Lavazza en tant que vice-pr\u00e9sidentes. La marque\u00a0 est leader du march\u00e9 en Italie, est pr\u00e9sente dans plus 90 pays et a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 1,3 milliard d\u2019euros l\u2019an dernier.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour les italophiles et les baristi La boutique s\u2019adresse avant tout aux amateurs de caf\u00e9 et aux fans de l\u2019Italie.\u00a0 Le client y trouvera non seulement du caf\u00e9, mais \u00e9galement de la porcelaine Lavazza. A l\u2019arri\u00e8re de la boutique un espace est r\u00e9serv\u00e9 aux workshops dirig\u00e9s par le barista Jeroen Clauwers. Celui-ci est d\u00e9j\u00e0 arriv\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-4109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La premi\u00e8re boutique europ\u00e9enne Lavazza s\u2019installe \u00e0 Bruxelles - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-premiere-boutique-europeenne-lavazza-sinstalle-a-bruxelles\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La premi\u00e8re boutique europ\u00e9enne Lavazza s\u2019installe \u00e0 Bruxelles - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Pour les italophiles et les baristi La boutique s\u2019adresse avant tout aux amateurs de caf\u00e9 et aux fans de l\u2019Italie.\u00a0 Le client y trouvera non seulement du caf\u00e9, mais \u00e9galement de la porcelaine Lavazza. 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