{"id":41214,"date":"2020-06-03T11:37:56","date_gmt":"2020-06-03T11:37:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/les-detaillants-reagissent-aussi-aux-protestations-secouant-les-etats-unis-2\/"},"modified":"2020-06-03T11:37:56","modified_gmt":"2020-06-03T11:37:56","slug":"les-detaillants-reagissent-aussi-aux-protestations-secouant-les-etats-unis-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-detaillants-reagissent-aussi-aux-protestations-secouant-les-etats-unis-2\/","title":{"rendered":"Les d\u00e9taillants r\u00e9agissent aussi aux protestations secouant les \u00c9tats-Unis"},"content":{"rendered":"

Les mouvements de protestations\u00a0aux \u00c9tats-Unis n\u2019ont pas laiss\u00e9 les d\u00e9taillants et les marques indiff\u00e9rents\u00a0: certains des plus grands noms du monde se font entendre gr\u00e2ce \u00e0 des actions surprenantes.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

\u00ab\u2009Don\u2019t do it\u2009\u00bb<\/h2>\n

Les \u00e9meutes qui ont \u00e9clat\u00e9 le week-end dernier aux \u00c9tats-Unis \u00e0 la suite du d\u00e9c\u00e8s de George Floyd, Breonna Taylor et Tony McDade, ayant tous trois perdu la vie lors d\u2019une confrontation avec la police, ont \u00e9galement provoqu\u00e9 des r\u00e9actions de la part des d\u00e9taillants et des marques. Ils prennent publiquement position contre le racisme et pour l\u2019\u00e9galit\u00e9 des droits.<\/p>\n

\u00a0<\/p>\n

L\u2019une des actions les plus remarquables vient des marques de sport Nike et Adidas. D\u00e8s vendredi, le premier a d\u00e9voil\u00e9 une affiche contenant une variation de son c\u00e9l\u00e8bre slogan \u00ab\u2009Just do it\u2009\u00bb, remplac\u00e9 \u00e0 cette occasion par \u00ab\u2009For once, don\u2019t do it\u2009\u00bb (\u00ab\u2009Pour une fois, ne le faites pas\u2009\u00bb). Un appel \u00e0 ne pas fermer les yeux sur le racisme<\/a> et sur \u00ab\u2009le probl\u00e8me en Am\u00e9rique\u2009\u00bb. Le plus \u00e9tonnant est que son grand rival, Adidas, a lui-m\u00eame rapidement partag\u00e9 l\u2019image, en faisant valoir que la coop\u00e9ration est le moyen d\u2019aller de l\u2019avant et de faire la diff\u00e9rence.<\/p>\n

\u00a0<\/p>\n

Les dons apr\u00e8s le pillage<\/h2>\n

M\u00eame si certains de leurs magasins ont subi des pillages et ont d\u00fb fermer pr\u00e9matur\u00e9ment ou compl\u00e8tement leurs portes, le PDG de Target, Brian Cornell, annonce dans une lettre ouverte que le d\u00e9taillant fournira des produits essentiels aux zones les plus touch\u00e9es<\/a> et continuera de r\u00e9mun\u00e9rer les employ\u00e9s des magasins ayant d\u00fb fermer pour cause de r\u00e9parations.<\/p>\n

\u00a0<\/p>\n

D\u2019autres marques promettent de faire des dons \u00e0 des organisations de d\u00e9fense des droits civiques ainsi qu\u2019\u00e0 des organisations caritatives qui participent aux manifestations ou au mouvement \u00ab\u2009Black Lives Matter\u2009\u00bb. Les marques de mode telles que Gap, Lululemon et la marque de chaussures Allbirds font chacune don d\u2019un montant compris entre 100\u2009000 et 250\u2009000\u00a0dollars. Le don le plus g\u00e9n\u00e9reux \u00e0 ce jour provient d\u2019H&M d\u00e9clarant offrir 500\u2009000\u00a0dollars (environ 450\u2009000\u00a0euros).<\/p>\n

\u00a0<\/p>\n

Tendance \u00e0 la hausse<\/h2>\n

H&M a \u00e9galement ferm\u00e9 une centaine de magasins aux \u00c9tats-Unis (sur environ 600). Le g\u00e9ant su\u00e9dois de l\u2019habillement affirme le faire pour exprimer son soutien \u00e9motionnel, par solidarit\u00e9 avec les manifestants<\/a>. Le d\u00e9taillant ne fait pas mention d\u2019une fermeture en raison du risque de pillage et de dommages pendant les manifestations en cours.<\/p>\n

\u00a0<\/p>\n

La prise de position publique des marques sur cette question s\u2019inscrit dans un contexte o\u00f9 l\u2019on attend de plus en plus d\u2019engagements sociaux de la part de ces derni\u00e8res. Auparavant, la marque de cr\u00e8me glac\u00e9e Ben & Jerry\u2019s, entre autres, s\u2019\u00e9tait proclam\u00e9e d\u00e9fenseur des droits des LGBT, et la cha\u00eene de supermarch\u00e9s allemande Edeka avait fait beaucoup parler d\u2019elle en 2017 lors d\u2019une action consistant \u00e0 retirer tous les produits non allemands de ses rayons<\/a>. \u00c0 l\u2019aide des images d\u2019un magasin vide, Edeka avait voulu d\u00e9noncer la mont\u00e9e de l\u2019extr\u00eame droite.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les mouvements de protestations\u00a0aux \u00c9tats-Unis n\u2019ont pas laiss\u00e9 les d\u00e9taillants et les marques indiff\u00e9rents\u00a0: certains des plus grands noms du monde se font entendre gr\u00e2ce \u00e0 des actions surprenantes. \u00a0 \u00ab\u2009Don\u2019t do it\u2009\u00bb Les \u00e9meutes qui ont \u00e9clat\u00e9 le week-end dernier aux \u00c9tats-Unis \u00e0 la suite du d\u00e9c\u00e8s de George Floyd, Breonna Taylor et Tony […]<\/p>\n","protected":false},"author":1,"featured_media":41211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[43],"company":[],"topic":[],"region":[],"class_list":["post-41214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","extra-plus"],"acf":[],"yoast_head":"\nLes 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