{"id":41225,"date":"2020-06-03T14:31:55","date_gmt":"2020-06-03T14:31:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/promotions-delhaize-rouvre-les-vannes-2\/"},"modified":"2020-06-03T14:31:55","modified_gmt":"2020-06-03T14:31:55","slug":"promotions-delhaize-rouvre-les-vannes-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/promotions-delhaize-rouvre-les-vannes-2\/","title":{"rendered":"Promotions : Delhaize rouvre les vannes"},"content":{"rendered":"<p><span style=\"background-color:white\">\u00c0 partir du 4 juin, les clients retrouveront de nombreuses promotions 1+1 chez\u00a0<strong>Delhaize<\/strong>. En outre, une remise de 5% sera accord\u00e9e sur 200 produits assortis d\u2019un Nutri-Score A ou B. \u00ab\u00a0Une combinaison unique de d\u00e9fense du pouvoir d\u2019achat et de promotion d\u2019une alimentation \u00e9quilibr\u00e9e\u00a0\u00bb, explique le d\u00e9taillant.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Passer \u00e0 la vitesse sup\u00e9rieure<\/span><\/h2>\n<p><span style=\"background-color:white\">Dans le contexte de crise actuel, le pouvoir d\u2019achat des consommateurs est plus important que jamais, explique Delhaize. C\u2019est pourquoi la cha\u00eene relance une salve de promotions du type \u00ab\u00a0un article gratuit pour un article achet\u00e9\u00a0\u00bb. Ces promotions avaient \u00e9t\u00e9 suspendues \u00e0 la mi-mars afin de donner la priorit\u00e9 \u00e0 la s\u00e9curit\u00e9 dans des circonstances difficiles. Mais le moment est venu de passer \u00e0 la vitesse sup\u00e9rieure\u00a0: l\u2019offre concerne 33 produits qui r\u00e9pondent aux besoins actuels des consommateurs, poursuit le distributeur.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Simultan\u00e9ment, Delhaize lance les \u00ab\u00a0Prix Motivants\u00a0\u00bb\u00a0: une remise de 5\u00a0% sur une s\u00e9lection de 200 produits assortis d\u2019un Nutri-Score A ou B pour tous les clients d\u00e9tenteurs d\u2019une carte-plus. L\u2019offre restera valable au moins quelques semaines. Enfin, l\u2019enseigne au lion veut laisser \u00e0 ses clients la possibilit\u00e9 de choisir eux-m\u00eames les produits qui seront propos\u00e9s en promotion dans les semaines \u00e0 venir\u00a0: ils pourront voter pour leurs articles favoris dans une liste de produits ayant un Nutri-Score A et B. Une mani\u00e8re d\u2019encore mieux adapter la promotion aux souhaits sp\u00e9cifiques des clients.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Retour de la perception <\/span><\/h2>\n<p><span style=\"background-color:white\">Delhaize n\u2019est pas la seule enseigne de grande distribution \u00e0 remettre le prix et les promotions au centre de ses pr\u00e9occupations\u00a0:\u00a0<strong>Colruyt<\/strong>\u00a0propose d\u00e9j\u00e0 des promotions et des prix rouges depuis quelques semaines. Le 18 mai,\u00a0<strong>Aldi<\/strong>\u00a0a lanc\u00e9 une campagne\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-nouvelle-campagne-aldi-rassure-les-acheteurs-concernant-leur-ticket-de-caisse\" target=\"_blank\" rel=\"noopener\">destin\u00e9e \u00e0 rassurer les acheteurs concernant leur ticket de caisse<\/a>, sous le slogan \u00ab\u00a0T\u2019en as eu pour combien\u00a0?\u00a0\u00bb. Le 27 mai,\u00a0<strong>Carrefour<\/strong>\u00a0a lanc\u00e9 une nouvelle offensive\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-baisse-%C3%A0-nouveau-le-prix-de-1-000-produits\" target=\"_blank\" rel=\"noopener\">en r\u00e9duisant le prix d\u2019un millier de produits jusqu\u2019\u00e0 la fin du mois de juin<\/a> et\u00a0<strong>Lidl<\/strong>\u00a0a d\u00e9j\u00e0 annonc\u00e9\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-restructure-ses-achats-pour-lancer-une-politique-de-prix-plus-agressive\" target=\"_blank\" rel=\"noopener\">son intention de mener une politique de prix plus agressive<\/a>.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Ce n\u2019est pas un hasard : les prix dans les supermarch\u00e9s ont <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-crise-de-la-covid-19-entra%C3%AEne-une-hausse-des-prix-pour-l%E2%80%99alimentation\" target=\"_blank\" rel=\"noopener\">augment\u00e9 de mani\u00e8re significative<\/a> depuis le d\u00e9but de la crise du coronavirus, notamment en raison de l\u2019interdiction temporaire des promotions. Par cons\u00e9quent, la quasi-totalit\u00e9 du secteur est aujourd\u2019hui aux prises avec un probl\u00e8me de perception.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 partir du 4 juin, les clients retrouveront de nombreuses promotions 1+1 chez\u00a0Delhaize. En outre, une remise de 5% sera accord\u00e9e sur 200 produits assortis d\u2019un Nutri-Score A ou B. \u00ab\u00a0Une combinaison unique de d\u00e9fense du pouvoir d\u2019achat et de promotion d\u2019une alimentation \u00e9quilibr\u00e9e\u00a0\u00bb, explique le d\u00e9taillant. \u00a0 Passer \u00e0 la vitesse sup\u00e9rieure Dans le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Promotions : Delhaize rouvre les vannes - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"\u00c0 partir du 4 juin, les clients retrouveront de nombreuses promotions 1+1 chez\u00a0Delhaize\u00a0. 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