{"id":41248,"date":"2020-06-04T11:16:52","date_gmt":"2020-06-04T11:16:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/une-start-britannique-fabrique-des-boites-surprises-avec-des-stocks-perdus\/"},"modified":"2020-06-04T11:16:52","modified_gmt":"2020-06-04T11:16:52","slug":"une-start-britannique-fabrique-des-boites-surprises-avec-des-stocks-perdus","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/une-start-britannique-fabrique-des-boites-surprises-avec-des-stocks-perdus\/","title":{"rendered":"Une start-up britannique vend des bo\u00eetes avec du \u00ab\u2009stock perdu\u2009\u00bb"},"content":{"rendered":"<p><span style=\"background-color:white\">Les commandes de v\u00eatements annul\u00e9es au Bangladesh retrouvent une utilit\u00e9 gr\u00e2ce \u00e0\u00a0<strong>Lost Stock<\/strong>, une initiative britannique qui permet aux consommateurs de commander des v\u00eatements directement aupr\u00e8s des usines textiles. Ce qu\u2019ils re\u00e7oivent, c\u2019est une surprise.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Des millions en stock<\/span><\/h2>\n<p><span style=\"background-color:white\">En raison de la crise du coronavirus et de la fermeture obligatoire des boutiques de v\u00eatements physiques pendant le confinement, de nombreux grands d\u00e9taillants de pr\u00eat-\u00e0-porter se sont vus contraints d\u2019annuler les commandes pass\u00e9es dans les usines textiles de pays \u00e0 bas salaires comme le Bangladesh. On estime qu\u2019ils ont annul\u00e9 pour plus de deux milliards d\u2019euros de commandes et que plusieurs milliards de v\u00eatements invendus sont stock\u00e9s dans les entrep\u00f4ts.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">L\u2019industrie textile repr\u00e9sentant pr\u00e8s de 85\u00a0% des exportations du Bangladesh et des millions de travailleurs ayant perdu leur salaire, le fondateur de l\u2019application d\u2019achat britannique Mallzee lance \u00e9galement Lost Stock, une initiative \u00e0 cha\u00eene courte pour les stocks invendus. Cally Russell s\u2019est associ\u00e9 \u00e0 une ONG locale et a pour objectif de venir en aide \u00e0\u00a0<a href=\"https:\/\/www.theguardian.com\/fashion\/2020\/may\/30\/lost-stock-its-like-buying-your-future-self-a-present\" target=\"_blank\" rel=\"noopener\">50\u2009000 familles touch\u00e9es d\u2019ici la fin de l\u2019ann\u00e9e<\/a>.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">68.000 bo\u00eetes vendues<\/span><\/h2>\n<p><span style=\"background-color:white\">Lost Stock fonctionne avec des bo\u00eetes surprises, qui contiennent trois hauts (T-shirts, chemises ou tops) provenant directement des usines. Il s\u2019agit invariablement d\u2019articles fabriqu\u00e9s pour des marques et des d\u00e9taillants connus, comme Topshop ou C&amp;A, mais dont les commandes ont \u00e9t\u00e9 annul\u00e9es. Chaque bo\u00eete co\u00fbte 39\u00a0livres sterling (dont 3,99\u00a0livres sterling de frais de port), contre une valeur de vente estim\u00e9e \u00e0 au moins 70\u00a0livres sterling. Pr\u00e8s de 40\u00a0% des recettes de la vente des bo\u00eetes sont vers\u00e9es par l\u2019ONG.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Les acheteurs peuvent indiquer certaines pr\u00e9f\u00e9rences (couleurs, taille, \u00e2ge), mais ne savent pas ce qu\u2019ils vont recevoir. Les bo\u00eetes ne sont pour l\u2019instant livr\u00e9es qu\u2019au Royaume-Uni, mais en raison du franc succ\u00e8s remport\u00e9 depuis le lancement il y a environ deux semaines, Russell envisage d\u00e9j\u00e0 l\u2019extension. 68.000 bo\u00eetes ont d\u00e9j\u00e0 \u00e9t\u00e9 vendues, soit plus que l\u2019objectif annuel. Le fondateur envisage d\u00e9sormais de s\u2019\u00e9tendre \u00e0 d\u2019autres pays et de proposer des paquets de v\u00eatements pour enfants.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les commandes de v\u00eatements annul\u00e9es au Bangladesh retrouvent une utilit\u00e9 gr\u00e2ce \u00e0\u00a0Lost Stock, une initiative britannique qui permet aux consommateurs de commander des v\u00eatements directement aupr\u00e8s des usines textiles. Ce qu\u2019ils re\u00e7oivent, c\u2019est une surprise. \u00a0 Des millions en stock En raison de la crise du coronavirus et de la fermeture obligatoire des boutiques de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41245,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Une start-up britannique vend des bo\u00eetes avec du \u00ab\u2009stock perdu\u2009\u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les commandes de 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