{"id":41267,"date":"2020-06-05T07:28:45","date_gmt":"2020-06-05T07:28:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/la-grande-enquete-sur-le-petit-dejeuner-1-un-marche-sous-estime-de-35-milliards-deuros-2\/"},"modified":"2020-06-05T07:28:45","modified_gmt":"2020-06-05T07:28:45","slug":"la-grande-enquete-sur-le-petit-dejeuner-1-un-marche-sous-estime-de-35-milliards-deuros-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-enquete-sur-le-petit-dejeuner-1-un-marche-sous-estime-de-35-milliards-deuros-2\/","title":{"rendered":"La grande enqu\u00eate sur le petit-d\u00e9jeuner (1) : un march\u00e9 sous-estim\u00e9 de 3,5 milliards d\u2019euros"},"content":{"rendered":"<p>Au cours des six prochaines semaines, <strong>Food in Mind<\/strong> et RetailDetail s\u2019int\u00e9resseront au repas le plus important de la journ\u00e9e\u00a0: le petit-d\u00e9jeuner. Une enqu\u00eate exclusive vous apprendra comment et o\u00f9 les Belges prennent leur petit-d\u00e9jeuner, mais aussi comment la grande distribution et les entreprises de food-service r\u00e9pondent aux tendances actuelles en mati\u00e8re de petit-d\u00e9jeuner.\u00a0<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>5,4 milliards en 2025<\/h2>\n<p>En se basant sur la fr\u00e9quence des petits-d\u00e9jeuners et les d\u00e9penses hors domicile, l\u2019expert en food-service Food in Mind a calcul\u00e9 la valeur actuelle du secteur du petit-d\u00e9jeuner en Belgique. \u00c0 partir des tendances observ\u00e9es et des d\u00e9clarations des participants, l\u2019enqu\u00eate permet \u00e9galement de faire une estimation du march\u00e9 du petit-d\u00e9jeuner en 2025. Et ce n\u2019est pas peu\u00a0: \u00ab\u2009Ce segment est largement sous-estim\u00e9\u2009\u00bb, explique Eddy Bovijn (Food in Mind). \u00ab\u2009Il repr\u00e9sente quelque 20\u00a0% du march\u00e9 du food-service. Nous pensons qu\u2019il augmentera de 3,5 milliards d\u2019euros aujourd\u2019hui \u00e0 5,4 milliards d\u2019euros en 2025.\u2009\u00bb<br \/>\n\u00a0<\/p>\n<p>L\u2019enqu\u00eate montre notamment que le petit-d\u00e9jeuner pris \u00e0 la maison est en l\u00e9g\u00e8re diminution, et que les consommateurs prendront de plus en plus souvent leur petit-d\u00e9jeuner dehors\u00a0: une tendance que pourraient exploiter les acteurs du food-service et du retail. Convenience, alimentation saine et exp\u00e9rience comptent parmi les principaux facteurs qui influencent le comportement des consommateurs. Le category management rec\u00e8le \u00e9galement un fort potentiel pour le secteur.<\/p>\n<p>\u00a0<\/p>\n<h2>Chaque vendredi matin<\/h2>\n<p>\u00c0 la demande Food in Mind, <strong>iVox <\/strong>a interrog\u00e9 en ligne 1000 Belges repr\u00e9sentatifs de la population par leur langue, leur sexe, leur \u00e2ge et leur dipl\u00f4me. Les participants \u00e0 l\u2019enqu\u00eate ont \u00e9t\u00e9 invit\u00e9s \u00e0 d\u00e9tailler leurs habitudes en mati\u00e8re de petit-d\u00e9jeuner et \u00e0 r\u00e9pondre \u00e0 des affirmations li\u00e9es au petit-d\u00e9jeuner en g\u00e9n\u00e9ral. Il en r\u00e9sulte un tableau unique des habitudes actuelles des Belges en mati\u00e8re de petit-d\u00e9jeuner. Qui prend son petit-d\u00e9jeuner o\u00f9\u2009? Comment se compose le petit-d\u00e9jeuner traditionnel des Belges\u2009? Peut-on observer des diff\u00e9rences entre les groupes cibles\u2009? L\u2019enqu\u00eate s\u2019int\u00e9resse aussi au secteur out-of-home\u00a0: quelles sont les motivations de ceux qui prennent leur petit-d\u00e9jeuner chez eux ou dehors\u2009? Quels fournisseurs connaissent-ils et que pensent-ils de ces marques\u2009?<br \/>\n\u00a0<\/p>\n<p>Cette initiative s\u2019inscrit dans le prolongement d\u2019une enqu\u00eate ant\u00e9rieure que Food in Mind avait men\u00e9e en collaboration avec <strong>Ipsos<\/strong> (Dimarso) en 2005. Afin de faciliter la comparaison, plusieurs questions sur la fr\u00e9quence des petits-d\u00e9jeuners pris chez soi et en dehors ont \u00e9t\u00e9 reprises telles quelles dans la nouvelle enqu\u00eate. Nous disposons ainsi d\u2019un portrait unique de pr\u00e8s de 15 ans d\u2019\u00e9volution du petit-d\u00e9jeuner en Belgique. Au cours des semaines \u00e0 venir, nous publierons un nouvel \u00e9pisode de cette grande enqu\u00eate sur le petit-d\u00e9jeuner chaque vendredi matin.<\/p>\n<p>\u00a0<\/p>\n<p><em>Vous aimeriez en savoir plus sur les habitudes des Belges en mati\u00e8re de petit-d\u00e9jeuner\u2009? La grande enqu\u00eate sur le petit-d\u00e9jeuner men\u00e9e par Food in Mind et iVox offre une foule de chiffres et de statistiques. Elle r\u00e9v\u00e8le \u00e9galement de nombreuses autres tendances\u00a0: l\u2019importance croissante du brunch, la demande de produits biologiques et \u00e9quitables, les pr\u00e9occupations en mati\u00e8re d\u2019alimentation saine, l\u2019influence des enfants sur le petit-d\u00e9jeuner&#8230; Contactez Eddy Bovijn\u00a0: <\/em><em><a href=\"mailto:eb@foodinmind.com\">eb@foodinmind.com<\/a>\u00a0<\/em><em>\/\u00a0<\/em><a href=\"http:\/\/www.foodinmind.com\" target=\"_blank\" rel=\"noopener\"><em>www.foodinmind.com<\/em><\/a>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au cours des six prochaines semaines, Food in Mind et RetailDetail s\u2019int\u00e9resseront au repas le plus important de la journ\u00e9e\u00a0: le petit-d\u00e9jeuner. Une enqu\u00eate exclusive vous apprendra comment et o\u00f9 les Belges prennent leur petit-d\u00e9jeuner, mais aussi comment la grande distribution et les entreprises de food-service r\u00e9pondent aux tendances actuelles en mati\u00e8re de petit-d\u00e9jeuner.\u00a0 \u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La grande enqu\u00eate sur le petit-d\u00e9jeuner (1) : un march\u00e9 sous-estim\u00e9 de 3,5 milliards d\u2019euros - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Au cours des six prochaines semaines, Food in Mind et RetailDetail s\u2019int\u00e9resseront au repas le plus important de la journ\u00e9e : le petit-d\u00e9jeuner.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-enquete-sur-le-petit-dejeuner-1-un-marche-sous-estime-de-35-milliards-deuros-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La grande enqu\u00eate sur le petit-d\u00e9jeuner (1) : un march\u00e9 sous-estim\u00e9 de 3,5 milliards d\u2019euros - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Au cours des six prochaines semaines, Food in Mind et RetailDetail s\u2019int\u00e9resseront au repas le plus important de la journ\u00e9e : le petit-d\u00e9jeuner.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-enquete-sur-le-petit-dejeuner-1-un-marche-sous-estime-de-35-milliards-deuros-2\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-05T07:28:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_209097265.jpg?fit=1000%2C667&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-enquete-sur-le-petit-dejeuner-1-un-marche-sous-estime-de-35-milliards-deuros-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-enquete-sur-le-petit-dejeuner-1-un-marche-sous-estime-de-35-milliards-deuros-2\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"La grande enqu\u00eate sur le petit-d\u00e9jeuner (1) : un march\u00e9 sous-estim\u00e9 de 3,5 milliards d\u2019euros\",\"datePublished\":\"2020-06-05T07:28:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-enquete-sur-le-petit-dejeuner-1-un-marche-sous-estime-de-35-milliards-deuros-2\/\"},\"wordCount\":577,\"publisher\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-enquete-sur-le-petit-dejeuner-1-un-marche-sous-estime-de-35-milliards-deuros-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_209097265.jpg\",\"articleSection\":[\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.retaildetail.be\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-enquete-sur-le-petit-dejeuner-1-un-marche-sous-estime-de-35-milliards-deuros-2\/\",\"url\":\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-enquete-sur-le-petit-dejeuner-1-un-marche-sous-estime-de-35-milliards-deuros-2\/\",\"name\":\"La grande enqu\u00eate sur le petit-d\u00e9jeuner (1) : un march\u00e9 sous-estim\u00e9 de 3,5 milliards d\u2019euros - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-enquete-sur-le-petit-dejeuner-1-un-marche-sous-estime-de-35-milliards-deuros-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-enquete-sur-le-petit-dejeuner-1-un-marche-sous-estime-de-35-milliards-deuros-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_209097265.jpg\",\"datePublished\":\"2020-06-05T07:28:45+00:00\",\"description\":\"Au cours des six prochaines semaines, Food in Mind et RetailDetail s\u2019int\u00e9resseront au repas le plus important de la journ\u00e9e : le petit-d\u00e9jeuner.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-enquete-sur-le-petit-dejeuner-1-un-marche-sous-estime-de-35-milliards-deuros-2\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-enquete-sur-le-petit-dejeuner-1-un-marche-sous-estime-de-35-milliards-deuros-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-enquete-sur-le-petit-dejeuner-1-un-marche-sous-estime-de-35-milliards-deuros-2\/#primaryimage\",\"url\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_209097265.jpg\",\"contentUrl\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_209097265.jpg\",\"width\":1000,\"height\":667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-enquete-sur-le-petit-dejeuner-1-un-marche-sous-estime-de-35-milliards-deuros-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.retaildetail.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La grande enqu\u00eate sur le petit-d\u00e9jeuner (1) : un march\u00e9 sous-estim\u00e9 de 3,5 milliards d\u2019euros\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#website\",\"url\":\"https:\/\/www.retaildetail.be\/nl\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\/\/www.retaildetail.be\/nl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg\",\"contentUrl\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9\",\"name\":\"dev@grandiz.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"caption\":\"dev@grandiz.com\"},\"sameAs\":[\"http:\/\/preprod.retaildetail.be\"],\"url\":\"https:\/\/www.retaildetail.be\/fr\/author\/devgrandiz-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La grande enqu\u00eate sur le petit-d\u00e9jeuner (1) : un march\u00e9 sous-estim\u00e9 de 3,5 milliards d\u2019euros - RetailDetail BE","description":"Au cours des six prochaines semaines, Food in Mind et RetailDetail s\u2019int\u00e9resseront au repas le plus important de la journ\u00e9e : le petit-d\u00e9jeuner.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-enquete-sur-le-petit-dejeuner-1-un-marche-sous-estime-de-35-milliards-deuros-2\/","og_locale":"fr_FR","og_type":"article","og_title":"La grande enqu\u00eate sur le petit-d\u00e9jeuner (1) : un march\u00e9 sous-estim\u00e9 de 3,5 milliards d\u2019euros - RetailDetail BE","og_description":"Au cours des six prochaines semaines, Food in Mind et RetailDetail s\u2019int\u00e9resseront au repas le plus important de la journ\u00e9e : le petit-d\u00e9jeuner.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-enquete-sur-le-petit-dejeuner-1-un-marche-sous-estime-de-35-milliards-deuros-2\/","og_site_name":"RetailDetail BE","article_published_time":"2020-06-05T07:28:45+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_209097265.jpg?fit=1000%2C667&quality=100&strip=all&ssl=1","type":"image\/jpeg"}],"author":"dev@grandiz.com","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"dev@grandiz.com","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-enquete-sur-le-petit-dejeuner-1-un-marche-sous-estime-de-35-milliards-deuros-2\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-enquete-sur-le-petit-dejeuner-1-un-marche-sous-estime-de-35-milliards-deuros-2\/"},"author":{"name":"dev@grandiz.com","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9"},"headline":"La grande enqu\u00eate sur le petit-d\u00e9jeuner (1) : un march\u00e9 sous-estim\u00e9 de 3,5 milliards d\u2019euros","datePublished":"2020-06-05T07:28:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-enquete-sur-le-petit-dejeuner-1-un-marche-sous-estime-de-35-milliards-deuros-2\/"},"wordCount":577,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-enquete-sur-le-petit-dejeuner-1-un-marche-sous-estime-de-35-milliards-deuros-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_209097265.jpg","articleSection":["Food"],"inLanguage":"fr-FR","copyrightYear":"2020","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-enquete-sur-le-petit-dejeuner-1-un-marche-sous-estime-de-35-milliards-deuros-2\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-enquete-sur-le-petit-dejeuner-1-un-marche-sous-estime-de-35-milliards-deuros-2\/","name":"La grande enqu\u00eate sur le petit-d\u00e9jeuner (1) : un march\u00e9 sous-estim\u00e9 de 3,5 milliards d\u2019euros - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-enquete-sur-le-petit-dejeuner-1-un-marche-sous-estime-de-35-milliards-deuros-2\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-enquete-sur-le-petit-dejeuner-1-un-marche-sous-estime-de-35-milliards-deuros-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_209097265.jpg","datePublished":"2020-06-05T07:28:45+00:00","description":"Au cours des six prochaines semaines, Food in Mind et RetailDetail s\u2019int\u00e9resseront au repas le plus important de la journ\u00e9e : le petit-d\u00e9jeuner.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-enquete-sur-le-petit-dejeuner-1-un-marche-sous-estime-de-35-milliards-deuros-2\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-enquete-sur-le-petit-dejeuner-1-un-marche-sous-estime-de-35-milliards-deuros-2\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-enquete-sur-le-petit-dejeuner-1-un-marche-sous-estime-de-35-milliards-deuros-2\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_209097265.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_209097265.jpg","width":1000,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-grande-enquete-sur-le-petit-dejeuner-1-un-marche-sous-estime-de-35-milliards-deuros-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"La grande enqu\u00eate sur le petit-d\u00e9jeuner (1) : un march\u00e9 sous-estim\u00e9 de 3,5 milliards d\u2019euros"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9","name":"dev@grandiz.com","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","caption":"dev@grandiz.com"},"sameAs":["http:\/\/preprod.retaildetail.be"],"url":"https:\/\/www.retaildetail.be\/fr\/author\/devgrandiz-com\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_209097265.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/41267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=41267"}],"version-history":[{"count":0,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/41267\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/41264"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=41267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=41267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=41267"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=41267"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=41267"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=41267"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=41267"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=41267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}