{"id":41310,"date":"2020-06-08T08:56:34","date_gmt":"2020-06-08T08:56:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/ab-inbev-lance-sa-boutique-en-ligne\/"},"modified":"2020-06-08T08:56:34","modified_gmt":"2020-06-08T08:56:34","slug":"ab-inbev-lance-sa-boutique-en-ligne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ab-inbev-lance-sa-boutique-en-ligne\/","title":{"rendered":"AB InBev lance sa propre boutique en ligne"},"content":{"rendered":"<p><span style=\"background-color:white\">D\u00e9sormais, le g\u00e9ant brassicole\u00a0<strong>AB InBev<\/strong>\u00a0propose \u00e9galement un service direct \u00e0 ses clients depuis une boutique en ligne : Jupilershop. Si vous avez envie d\u2019une bi\u00e8re, vous pouvez vous la faire livrer le lendemain. \u00c9tonnamment, le lancement s\u2019est d\u00e9roul\u00e9 dans la discr\u00e9tion la plus totale.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Une plateforme encore \u00e0 petite \u00e9chelle<\/span><\/h2>\n<p><span style=\"background-color:white\">En r\u00e9ponse \u00e0 la demande des consommateurs, AB InBev a, \u00ab\u2009ces derni\u00e8res semaines\u2009\u00bb, d\u00e9velopp\u00e9 sa propre plateforme de ventes en ligne\u00a0: Jupilershop, sur laquelle les bi\u00e8res Jupiler, Jupiler 0,0\u00a0%, Stella Artois, Leffe Blond et Victoria (la\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/ab-inbev-s%E2%80%99attaque-%C3%A0-duvel\" target=\"_blank\" rel=\"noopener\">derni\u00e8re cr\u00e9ation de la brasserie de Louvain<\/a>) sont pour l\u2019instant les premi\u00e8res \u00e0 pouvoir \u00eatre command\u00e9es et livr\u00e9es \u00e0 domicile.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">La plateforme fonctionne actuellement \u00ab\u2009\u00e0 petite \u00e9chelle\u2009\u00bb, explique la porte-parole, Karolien Cloots, \u00e0 RetailDetail, car il s\u2019agit encore d\u2019un projet pilote. Bien que l\u2019id\u00e9e ait \u00e9t\u00e9 lanc\u00e9e il y a d\u00e9j\u00e0 un certain temps, la mise en \u0153uvre s\u2019est acc\u00e9l\u00e9r\u00e9e avec la p\u00e9riode de confinement, AB InBev ne pouvant plus compter sur le secteur horeca.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Livraison le lendemain<\/span><\/h2>\n<p><span style=\"background-color:white\">La livraison est assur\u00e9e par un service de courrier, d\u00e8s le lendemain de la commande. Les frais de livraison s\u2019\u00e9l\u00e8vent \u00e0 cinq euros, sauf pour les commandes d\u2019au moins 24 canettes ou d\u2019un casier. Dans ce cas, la livraison est gratuite. Ind\u00e9pendamment de ces co\u00fbts additionnels, les prix en ligne sont l\u00e9g\u00e8rement plus \u00e9lev\u00e9s que dans les supermarch\u00e9s\u00a0: pour un casier de Jupiler, par exemple, le prix s\u2019\u00e9l\u00e8ve \u00e0 14,19\u00a0euros, contre 13,65\u00a0euros chez Colruyt Collect&amp;Go.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le g\u00e9ant brassicole souligne qu\u2019il s\u2019agit de la phase initiale\u00a0: \u00ab\u2009Nous allons \u00e9valuer le processus \u00e9tape par \u00e9tape et continuer \u00e0 l\u2019optimiser\u2009\u00bb, d\u00e9clare Cloots. La gamme pourra donc \u00e9galement \u00eatre \u00e9largie apr\u00e8s \u00e9valuation.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">AB InBev rejoint ainsi toute une s\u00e9rie de producteurs de produits de grande distribution qui ont lanc\u00e9 leur boutique en ligne \u00e0 la suite du confinement impos\u00e9 pour lutter contre le coronavirus\u00a0: \u00e0 l\u2019\u00e9tranger,\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/pepsico-lance-ses-propres-boutiques-en-ligne\" target=\"_blank\" rel=\"noopener\">PepsiCo<\/a>\u00a0et\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/nestl%C3%A9-fait-livrer-des-snacks-et-du-caf%C3%A9-par-deliveroo\" target=\"_blank\" rel=\"noopener\">Nestl\u00e9 ont d\u00e9j\u00e0 franchi le pas des ventes directes aux consommateurs<\/a>.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9sormais, le g\u00e9ant brassicole\u00a0AB InBev\u00a0propose \u00e9galement un service direct \u00e0 ses clients depuis une boutique en ligne : Jupilershop. Si vous avez envie d\u2019une bi\u00e8re, vous pouvez vous la faire livrer le lendemain. \u00c9tonnamment, le lancement s\u2019est d\u00e9roul\u00e9 dans la discr\u00e9tion la plus totale. \u00a0 Une plateforme encore \u00e0 petite \u00e9chelle En r\u00e9ponse \u00e0 la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AB InBev lance sa propre boutique en ligne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"AB InBev\u00a0propose \u00e9galement un service direct \u00e0 ses clients depuis une boutique en ligne : Jupilershop. 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