{"id":41312,"date":"2020-06-08T10:28:56","date_gmt":"2020-06-08T10:28:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/la-pentecote-offre-un-nouveau-chiffre-daffaires-record-aux-supermarches-2\/"},"modified":"2020-06-08T10:28:56","modified_gmt":"2020-06-08T10:28:56","slug":"la-pentecote-offre-un-nouveau-chiffre-daffaires-record-aux-supermarches-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-pentecote-offre-un-nouveau-chiffre-daffaires-record-aux-supermarches-2\/","title":{"rendered":"La Pentec\u00f4te offre un nouveau chiffre d\u2019affaires record aux supermarch\u00e9s"},"content":{"rendered":"<p><span style=\"background-color:white\">Au cours de la semaine pr\u00e9c\u00e9dant la Pentec\u00f4te, le chiffre d\u2019affaires des supermarch\u00e9s belges a augment\u00e9 de 21,2\u00a0% sur base annuelle. Gr\u00e2ce au beau temps, les ventes ont m\u00eame \u00e9t\u00e9 meilleures qu\u2019\u00e0 P\u00e2ques.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Une forte croissance pour l\u2019alcool<\/span><\/h2>\n<p><span style=\"background-color:white\">Les supermarch\u00e9s belges continuent de battre des records de vente, selon les nouveaux chiffres du bureau d\u2019\u00e9tudes Nielsen. Pendant la semaine\u00a022 (25-31 mai), le beau temps et les vacances ont profit\u00e9 aux magasins. Les ventes totales de produits de grande consommation ont augment\u00e9 de 21,2\u00a0% sur base annuelle, d\u00e9passant m\u00eame le record de ventes de la semaine de P\u00e2ques (semaine\u00a015, +18\u00a0%). Les ventes d\u2019alcool ont augment\u00e9 de 48\u00a0%, tandis que beaucoup d\u2019autres cat\u00e9gories enregistrent \u00e9galement une croissance \u00e0 deux chiffres.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u2009Les d\u00e9veloppements de la semaine derni\u00e8re ne sont pas r\u00e9cents\u00a0: nous avons eu la chance de b\u00e9n\u00e9ficier d\u2019un temps agr\u00e9able et ensoleill\u00e9 en avril et mai, et de tr\u00e8s nombreux jours de cong\u00e9\u2009\u00bb, admet Johan Vrancken, directeur g\u00e9n\u00e9ral de Nielsen Benelux Connect. \u00ab\u2009Ce que je trouve vraiment int\u00e9ressant, c\u2019est que malgr\u00e9 les similitudes relatives avec les semaines pr\u00e9c\u00e9dentes (soleil, temp\u00e9ratures \u00e9lev\u00e9es, vacances), les ventes des produits de grande consommation continuent de grimper et d\u00e9passent d\u00e9sormais le niveau de la semaine de P\u00e2ques. C\u2019est tr\u00e8s important.\u2009\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u2009Avec l\u2019ouverture du secteur horeca en Belgique aujourd\u2019hui, nous anticipons une l\u00e9g\u00e8re stabilisation de la tendance \u00e0 la hausse des ventes de boissons alcoolis\u00e9es dans les supermarch\u00e9s (actuellement +48\u00a0%). Toutefois, les ventes de boissons alcoolis\u00e9es ne devraient pas revenir \u00e0 des niveaux normaux \u00e0 court terme, car les mesures de distanciation sociale restent d\u2019actualit\u00e9.\u2009\u00bb<\/span><\/p>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"Evolutie van verkoop drank in Belgi\u00eb (bron: Nielsen)\" src=\"\/sites\/default\/files\/nielsen-belgium-week22-2020-1.jpg\" style=\"height:344px;width:600px\" \/><\/p>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"Evolutie verkoop per categorie (bron: Nielsen)\" src=\"\/sites\/default\/files\/nielsen-belgium-week-22-2-2020-2.jpg\" style=\"height:345px;width:600px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au cours de la semaine pr\u00e9c\u00e9dant la Pentec\u00f4te, le chiffre d\u2019affaires des supermarch\u00e9s belges a augment\u00e9 de 21,2\u00a0% sur base annuelle. Gr\u00e2ce au beau temps, les ventes ont m\u00eame \u00e9t\u00e9 meilleures qu\u2019\u00e0 P\u00e2ques. \u00a0 Une forte croissance pour l\u2019alcool Les supermarch\u00e9s belges continuent de battre des records de vente, selon les nouveaux chiffres du bureau [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41312","post","type-post","status-publish","format-standard","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Pentec\u00f4te offre un nouveau chiffre d\u2019affaires record aux supermarch\u00e9s - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Au cours de la semaine pr\u00e9c\u00e9dant la Pentec\u00f4te, le chiffre d\u2019affaires des supermarch\u00e9s belges a \u00e9t\u00e9 mieux qu\u2019\u00e0 P\u00e2ques. 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