{"id":41415,"date":"2020-06-11T10:12:16","date_gmt":"2020-06-11T10:12:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/cultura-le-grand-concurrent-de-la-fnac-arrive-en-belgique-2\/"},"modified":"2020-06-11T10:12:16","modified_gmt":"2020-06-11T10:12:16","slug":"cultura-le-grand-concurrent-de-la-fnac-arrive-en-belgique-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/cultura-le-grand-concurrent-de-la-fnac-arrive-en-belgique-2\/","title":{"rendered":"Cultura, le grand concurrent de la Fnac, arrive en Belgique"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Cultura<\/strong>, l&rsquo;enseigne fran\u00e7aise sp\u00e9cialis\u00e9e dans les produits culturels et concurrente directe de la\u00a0<strong>Fnac<\/strong>, ouvrira sa premi\u00e8re implantation en Belgique en septembre. Le magasin sera situ\u00e9 dans le centre commercial de l\u2019\u00celot Saint-Michel \u00e0 Li\u00e8ge.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Premier pas hors de France<\/span><\/h2>\n<p><span style=\"background-color:white\">Cultura propose des produits culturels et artistiques comme des livres et de la musique, mais aussi de papeterie, des jouets, des jeux vid\u00e9o et des instruments de musique. C\u2019est donc un concurrent direct de la Fnac. \u00ab\u00a0<a href=\"https:\/\/www.rtbf.be\/info\/regions\/liege\/detail_liege-ouverture-en-septembre-d-un-magasin-cultura?id=10516201\" target=\"_blank\" rel=\"noopener\">Nous avons une partie d\u2019offre commune<\/a>\u00bb, a admis Jean-Luc Loubet, administrateur-d\u00e9l\u00e9gu\u00e9 de Cultura Belgium, \u00e0 la RTBF. \u00ab\u00a0Mais nous avons chacun nos gammes propres et nos atouts. Plut\u00f4t les produits techniques pour la Fnac, plut\u00f4t les produits cr\u00e9atifs pour Cultura.\u00a0\u00bb <\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Aujourd\u2019hui, la cha\u00eene n\u2019est implant\u00e9e qu\u2019en France, o\u00f9 elle compte un peu moins d\u2019une centaine de magasins. Apr\u00e8s avoir pens\u00e9 ouvrir sa premi\u00e8re succursale \u00e9trang\u00e8re \u00e0 Waterloo, elle a finalement opt\u00e9 pour Li\u00e8ge. Cultura inaugurera en septembre prochain un magasin de 1700 m\u00b2 \u00e0 l&rsquo;Ilot Saint-Michel, sur un emplacement occup\u00e9 pr\u00e9c\u00e9demment par <strong>H&amp;M<\/strong>.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Alors que ses magasins fran\u00e7ais sont plut\u00f4t situ\u00e9s en p\u00e9riph\u00e9rie, le retailer a donc opt\u00e9 pour le centre\u00a0: \u00ab\u00a0Le centre-ville de Li\u00e8ge est tr\u00e8s dense en mati\u00e8re d\u2019offre culturelle.\u00a0 Il y a l\u00e0 un march\u00e9 qui nous int\u00e9resse.\u00a0\u00bb, s&rsquo;est justifi\u00e9 Jean-Luc Loubet, qui envisage \u00e9galement de s\u2019installer en Flandre \u00e0 terme.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cultura, l&rsquo;enseigne fran\u00e7aise sp\u00e9cialis\u00e9e dans les produits culturels et concurrente directe de la\u00a0Fnac, ouvrira sa premi\u00e8re implantation en Belgique en septembre. Le magasin sera situ\u00e9 dans le centre commercial de l\u2019\u00celot Saint-Michel \u00e0 Li\u00e8ge. \u00a0 Premier pas hors de France Cultura propose des produits culturels et artistiques comme des livres et de la musique, mais [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41412,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cultura, le grand concurrent de la Fnac, arrive en Belgique - RetailDetail BE<\/title>\n<meta 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