{"id":41459,"date":"2020-06-12T13:34:41","date_gmt":"2020-06-12T13:34:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/une-meteo-moins-ensoleillee-affaiblit-les-ventes-des-supermarches-apres-la-pentecote-2\/"},"modified":"2020-06-12T13:34:41","modified_gmt":"2020-06-12T13:34:41","slug":"une-meteo-moins-ensoleillee-affaiblit-les-ventes-des-supermarches-apres-la-pentecote-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/une-meteo-moins-ensoleillee-affaiblit-les-ventes-des-supermarches-apres-la-pentecote-2\/","title":{"rendered":"Les ventes des supermarch\u00e9s affaiblissent apr\u00e8s la Pentec\u00f4te"},"content":{"rendered":"<p><span style=\"background-color:white\">La croissance des ventes dans la grande distribution a nettement ralenti durant la semaine du 7 juin qui suivait le week-end de Pentec\u00f4te\u00a0: elle est retomb\u00e9e \u00e0 7,6\u00a0% dans le FMCG, alors qu\u2019elle culminait \u00e0 21\u00a0% une semaine plus t\u00f4t.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Fin de la croissance \u00e0 deux chiffres<\/span><\/h2>\n<p><span style=\"background-color:white\">Si le soleil et la promesse d\u2019un long week-end de Pentec\u00f4te avaient permis <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-pentec%C3%B4te-offre-un-nouveau-chiffre-d%E2%80%99affaires-record-aux-supermarch%C3%A9s\" target=\"_blank\" rel=\"noopener\">aux supermarch\u00e9s belges de conna\u00eetre une excellente semaine<\/a>, la Pentec\u00f4te a mis un terme \u00e0 cette embellie\u00a0: la croissance des ventes sur base annuelle n\u2019a pas d\u00e9pass\u00e9 7,6\u00a0% au cours de la semaine du 7 juin. Malgr\u00e9 un nouvel assouplissement des mesures sanitaires, ce ralentissement touche toutes les cat\u00e9gories.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Ce ralentissement s\u2019explique principalement par le temps plus froid, surtout vers la fin de la semaine, explique le bureau de recherche Nielsen. De plus, la semaine correspondante en 2019 avait \u00e9t\u00e9 tr\u00e8s chaude, ce qui ne favorise pas la comparaison. \u00ab\u2009Les quatre semaines pr\u00e9c\u00e9dentes avaient pourtant \u00e9t\u00e9 marqu\u00e9es par des taux de croissance \u00e0 deux chiffres dans le FMCG belge \u2013 un rythme nettement sup\u00e9rieur \u00e0 cette semaine, donc\u2009\u00bb, explique Johan Vrancken, directeur g\u00e9n\u00e9ral de Nielsen Benelux Connect.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Encore 400 millions d\u2019euros<\/span><\/h2>\n<p><span style=\"background-color:white\">Johan Vrancken relativise cependant cette baisse\u00a0: \u00ab\u2009Bien que la croissance soit plus lente que les semaines pr\u00e9c\u00e9dentes, le chiffre d\u2019affaires est rest\u00e9 assez \u00e9lev\u00e9 la semaine derni\u00e8re\u00a0: un peu moins de 400 millions d\u2019euros. Il faut notamment y voir l\u2019effet des jours f\u00e9ri\u00e9s qui ont dop\u00e9 les ventes de FMCG.\u2009\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">L\u2019alcool reste la cat\u00e9gorie dont la croissance est la plus rapide, bien qu\u2019elle ait ralenti de plus de moiti\u00e9 par rapport \u00e0 la semaine pr\u00e9c\u00e9dente. L\u2019\u00e9norme hausse des ventes d\u2019alcool de la semaine\u00a022 (+48\u00a0% sur une base annuelle) est ainsi retomb\u00e9e \u00e0 +19\u00a0% la semaine derni\u00e8re.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"Nielsen omzet Belgische FMCG week 23\" src=\"\/sites\/default\/files\/nielsen-be-week23-2020-1.png\" style=\"height:431px;width:750px\" \/><\/p>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"Nielsen omzet Belgische FMCG week 23\" src=\"\/sites\/default\/files\/nielsen-be-week23-2020-2.png\" style=\"height:430px;width:750px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La croissance des ventes dans la grande distribution a nettement ralenti durant la semaine du 7 juin qui suivait le week-end de Pentec\u00f4te\u00a0: elle est retomb\u00e9e \u00e0 7,6\u00a0% dans le FMCG, alors qu\u2019elle culminait \u00e0 21\u00a0% une semaine plus t\u00f4t. \u00a0 Fin de la croissance \u00e0 deux chiffres Si le soleil et la promesse d\u2019un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41459","post","type-post","status-publish","format-standard","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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