{"id":41484,"date":"2020-06-15T14:30:58","date_gmt":"2020-06-15T14:30:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/habitat-fait-son-retour-en-belgique\/"},"modified":"2020-06-15T14:30:58","modified_gmt":"2020-06-15T14:30:58","slug":"habitat-fait-son-retour-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/habitat-fait-son-retour-en-belgique\/","title":{"rendered":"Habitat fait son retour en Belgique"},"content":{"rendered":"<p><span style=\"background-color:white\">Trois ans apr\u00e8s avoir quitt\u00e9 le march\u00e9 belge, la cha\u00eene de d\u00e9coration d\u2019int\u00e9rieur\u00a0<strong>Habitat<\/strong>\u00a0est de retour avec une boutique en ligne. Elle devrait \u00e9galement bient\u00f4t y rouvrir des magasins physiques.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Premi\u00e8re \u00e9tape<\/span><\/h2>\n<p><span style=\"background-color:white\">Apr\u00e8s trois ans d\u2019absence, Habitat fait son retour sur le march\u00e9 belge\u00a0: la cha\u00eene de d\u00e9coration d\u2019int\u00e9rieur, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-d\u00e9co\/habitat-abandonne-ses-activit\u00e9s-en-belgique\" target=\"_blank\" rel=\"noopener\">apr\u00e8s un d\u00e9part en 2017<\/a> \u00e0 la suite de d\u00e9saccords avec le franchis\u00e9 local, est de retour avec une boutique en ligne. Ce n\u2019est qu\u2019une premi\u00e8re \u00e9tape, car des magasins physiques devraient rouvrir leurs portes dans un avenir proche.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">C\u2019est ce qu\u2019a d\u00e9clar\u00e9 Franck Galibert, directeur de collection de l\u2019enseigne de mobilier et de d\u00e9coration depuis l\u2019ann\u00e9e derni\u00e8re, dans une interview avec Sabato\u00a0: \u00ab\u2009Bien entendu, la boutique en ligne belge est un premier pas vers de nouveaux magasins physiques Habitat. Les Belges sont de fins amateurs de design, je suis donc heureux que nous puissions \u00e0 nouveau\u00a0\u00eatre pr\u00e9sents sur ce march\u00e9.\u2009\u00bb<\/span><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Exigences accrues<\/span><\/h2>\n<p><span style=\"background-color:white\">Galibert entend redonner \u00e0 la cha\u00eene une identit\u00e9 et une vision propres. Pendant le confinement, il a aussi int\u00e9gralement repens\u00e9 la collection. Les exigences des consommateurs ont en effet augment\u00e9 au cours de ces derniers mois de confinement\u00a0: le confort est d\u00e9sormais la pr\u00e9occupation num\u00e9ro un, affirme l\u2019ancien directeur cr\u00e9atif de la soci\u00e9t\u00e9 belge\u00a0<strong>Pomax<\/strong>.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Habitat, \u00e0 l\u2019origine une cha\u00eene britannique, est aux mains d\u2019un groupe fran\u00e7ais depuis 2011. Le groupe Cafom avait en effet rachet\u00e9 la soci\u00e9t\u00e9, \u00e0 l\u2019exception des magasins britanniques, qui appartiennent au groupe de supermarch\u00e9s\u00a0<strong>Sainsbury\u2019s<\/strong>. Depuis la fin de l\u2019ann\u00e9e derni\u00e8re, la soci\u00e9t\u00e9 holding fran\u00e7aise est pourtant\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-d%C3%A9co\/cafom-se-s%C3%A9pare-d%E2%80%99habitat\" target=\"_blank\" rel=\"noopener\">\u00e0 la recherche d\u2019un repreneur<\/a>\u00a0pour la cha\u00eene. En outre, les magasins d\u00e9ficitaires fermeront leurs portes.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trois ans apr\u00e8s avoir quitt\u00e9 le march\u00e9 belge, la cha\u00eene de d\u00e9coration d\u2019int\u00e9rieur\u00a0Habitat\u00a0est de retour avec une boutique en ligne. Elle devrait \u00e9galement bient\u00f4t y rouvrir des magasins physiques. \u00a0 Premi\u00e8re \u00e9tape Apr\u00e8s trois ans d\u2019absence, Habitat fait son retour sur le march\u00e9 belge\u00a0: la cha\u00eene de d\u00e9coration d\u2019int\u00e9rieur, apr\u00e8s un d\u00e9part en 2017 \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Habitat fait son retour en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene d&#039;ameublement\u00a0Habitat\u00a0est de retour avec une boutique en ligne. 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