{"id":41490,"date":"2020-06-16T07:30:06","date_gmt":"2020-06-16T07:30:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/le-chiffre-daffaires-dhm-diminue-de-moitie-des-suites-du-confinement-2\/"},"modified":"2020-06-16T07:30:06","modified_gmt":"2020-06-16T07:30:06","slug":"le-chiffre-daffaires-dhm-diminue-de-moitie-des-suites-du-confinement-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-chiffre-daffaires-dhm-diminue-de-moitie-des-suites-du-confinement-2\/","title":{"rendered":"Le chiffre d&#039;affaires d\u2019H&amp;M diminue de moiti\u00e9 par le confinement"},"content":{"rendered":"<p><span style=\"background-color:white\">Le chiffre d&rsquo;affaires d\u2019<strong>H&amp;M<\/strong>\u00a0a recul\u00e9 de 50% au cours du deuxi\u00e8me trimestre de l&rsquo;exercice d\u00e9cal\u00e9. C\u2019est ce qui ressort des chiffres trimestriels provisoires de la cha\u00eene de mode su\u00e9doise.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Confinement<\/span><\/h2>\n<p><span style=\"background-color:white\">Durant la p\u00e9riode s\u2019\u00e9tendant de mars \u00e0 mai, H&amp;M a enregistr\u00e9 un chiffre d\u2019affaires de 28,7 milliards de couronnes su\u00e9doises (2,7 milliards d\u2019euros), soit environ <a href=\"https:\/\/hmgroup.com\/media\/news\/financial-reports\/2020\/6\/3694334.html\" target=\"_blank\" rel=\"noopener\">moiti\u00e9 moins qu\u2019\u00e0 la m\u00eame p\u00e9riode l\u2019ann\u00e9e derni\u00e8re<\/a>. Les analystes avaient escompt\u00e9 <a href=\"https:\/\/www.reuters.com\/article\/us-h-m-sales\/hm-says-recovery-uneven-after-march-may-sales-tumble-50-idUSKBN23M0MR\" target=\"_blank\" rel=\"noopener\">une perte encore plus importante<\/a> et avaient estim\u00e9 le chiffre d\u2019affaires \u00e0 environ 27,5 milliards de couronnes (2,6 milliards d\u2019euros).<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"background-color:white\">Le groupe H&amp;M a donc \u00e9t\u00e9 s\u00e9v\u00e8rement touch\u00e9 par la crise du coronavirus et le confinement qui en a r\u00e9sult\u00e9. \u00c0 la mi-avril, quelque 80% des magasins \u00e9taient temporairement ferm\u00e9s. Le seul point positif concerne les ventes en ligne, qui ont augment\u00e9 de 36%. Depuis fin avril, H&amp;M a entam\u00e9 la r\u00e9ouverture progressive de ses magasins, mais les ventes ne reprennent pas partout au m\u00eame rythme et environ un cinqui\u00e8me des 900 magasins sont encore temporairement ferm\u00e9s.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"background-color:white\">Au cours des deux premi\u00e8res semaines du mois de juin, les recettes n&rsquo;ont \u00e9t\u00e9 \u00ab\u00a0que\u00a0\u00bb de 30% inf\u00e9rieures \u00e0 celles de la m\u00eame p\u00e9riode l&rsquo;ann\u00e9e derni\u00e8re, selon le d\u00e9taillant. La cha\u00eene de mode publiera ses chiffres trimestriels d\u00e9finitifs le 26 juin.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le chiffre d&rsquo;affaires d\u2019H&amp;M\u00a0a recul\u00e9 de 50% au cours du deuxi\u00e8me trimestre de l&rsquo;exercice d\u00e9cal\u00e9. C\u2019est ce qui ressort des chiffres trimestriels provisoires de la cha\u00eene de mode su\u00e9doise. \u00a0 Confinement Durant la p\u00e9riode s\u2019\u00e9tendant de mars \u00e0 mai, H&amp;M a enregistr\u00e9 un chiffre d\u2019affaires de 28,7 milliards de couronnes su\u00e9doises (2,7 milliards d\u2019euros), soit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-41490","post","type-post","status-publish","format-standard","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le chiffre d&#039;affaires d\u2019H&amp;M diminue de moiti\u00e9 par le confinement - 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